Account-based marketing · Sales
Stop marketing to everyone and chase the named accounts that can actually buy from you.
Most Indian B2B sellers have a handful of accounts that would change their year. One might be the OEM that buys in volume. Another could be the government department with a standing order, or the export client with repeat business. Broad digital marketing rarely reaches the two or three people inside those accounts who decide.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Account-based marketing (ABM) treats a short list of named companies as the market, instead of casting a wide net for anonymous leads. GullySales builds that account list with your sales team, runs targeted content and outreach against each one, and reports on which accounts opened a conversation.
Account-based marketing flips the usual order. Instead of generating leads and hoping some belong to good accounts, we pick the accounts first. Then we find out who inside them buys and influences. We build content and outreach aimed at those named people.
This runs alongside your sales team, not instead of it. Marketing supplies research, content and a warm way in; sales carries the relationship forward. Both sides work from the same account list every month.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Your best prospect never sees marketing meant for everyone”
General ads and posts are built for volume.
“Sales chases accounts marketing never touched”
The sales team keeps its own list of dream accounts.
“One contact inside the account goes quiet and the deal stalls”
Larger accounts have several people involved in a decision.
“The account list lives in someone's head, not in a plan”
A senior salesperson knows which accounts matter, but nothing is written down, scored or shared, so an account gets attention only when that person remembers to chase it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Account list and scoring
A named list of target accounts, built with your sales team and scored by fit and buying signal, agreed before any content is written.
Account research briefs
For each priority account, the likely buying committee, current supplier and an opening angle for outreach.
Account-specific content
A one-page case or a short comparison note built around that account's own situation, not a generic brochure.
Targeted outreach sequence
Email and LinkedIn, and where useful a printed mailer, sequenced across weeks and matched to the account research.
Sales and marketing handover
A shared record of what each account has seen and who has replied, so a follow-up call never opens cold.
How the result is measured
- Accounts that engaged with content or outreach
- Meetings booked with named target accounts
- Number of contacts reached inside each account
- Pipeline value tied to the account list
- Time from first outreach to first reply
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B manufacturers and exporters where fewer than fifty companies make up most of the revenue
- Industrial equipment and component sellers with long, considered buying cycles
- Professional firms pursuing large institutional or corporate clients by name
- Businesses with a sales team but no shared account list with marketing
- Companies re-entering a market where the buyers are known but unresponsive
Not for
It is not the right fit if.
- Businesses selling to hundreds of small buyers, such as retail or local services, where a named account list does not apply
- Companies without a salesperson free to follow up once an account responds
- Anyone wanting fast volume rather than a small number of high-value relationships
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the account-based marketing work runs
- 1
Understand the target market
We agree what a good account looks like: size, sector, buying pattern, and how many you can realistically work at once.
- 2
Audit the current pipeline
We check which target accounts your sales team already has a foot in, so effort is not duplicated on a relationship that exists.
- 3
Build and score the list
Named accounts are ranked by fit and signal, and the first batch is agreed with sales before any outreach begins.
- 4
Research and create
Each account gets its own research brief and a short piece of content built around its situation.
- 5
Run coordinated outreach
Marketing and sales contact the account in a planned sequence rather than separately and at random.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many accounts should we start with?
Do we need a large media budget for this?
How is this different from ordinary lead generation?
What do you need from our sales team?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Account-based marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to advertise to CFOsA finance head almost never starts a purchase. Advertising that tries to generate a CFO enquiry fails; advertising that arms the person who does start it works.
- LinkedIn ads for a niche B2B product: how small an audience is too smallHow to count your real audience on LinkedIn, why a small list of named accounts needs a different plan, and when direct outreach beats paid ads for a niche B2B product.
- Account-based marketing for a firm with fifty target accountsHow a small firm gives fifty named accounts different amounts of effort, builds a short account brief for each, and checks regularly whether any of them moved, with a sheet and no platform.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.