LinkedIn advertising · Marketing
Put your pitch in front of the actual job title that signs the purchase order.
Most advertising platforms target people by interest or behaviour, which works well for consumer products. It is a poor match for a B2B seller who needs to reach, specifically, a purchasing manager at a mid-sized manufacturer. LinkedIn is one of the few channels that can target by job title and company directly.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
LinkedIn advertising targets people by job title, company and industry, which suits business-to-business (B2B) sellers reaching a specific role, such as a procurement head or plant manager. GullySales sets up and manages these campaigns, checking cost per lead against LinkedIn's typically higher rates before committing a large budget.
We build campaigns around a specific role and company profile, using LinkedIn's own targeting rather than trying to guess who might see a broader ad. Costs per click and per lead are typically higher than other platforms, so campaigns are scoped carefully against what a lead is actually worth.
This differs from LinkedIn outreach and social selling, which is personal, one-to-one messaging from an individual's profile. LinkedIn advertising is a paid campaign run through the ads platform, reaching many people at once.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“General social ads reach the wrong kind of person entirely”
A campaign meant for a procurement manager is instead shown to a broad consumer audience with no way to filter by job title or company.
“The cost per lead is higher than expected and the budget runs out fast”
LinkedIn's targeting is precise but its cost per click is usually higher than other platforms, and a campaign set up without accounting for this burns through budget quickly.
“The offer is written for a consumer, not a professional”
An ad written in a casual, consumer tone underperforms on a platform where the audience expects a more professional register.
“There is no landing page built for a B2B audience”
Clicks land on a general homepage rather than a page addressing the specific role and problem the ad targeted.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Audience targeting setup
Campaigns built around specific job titles, seniority, industry and company size relevant to your buyer.
Ad and content format selection
The right format chosen for the goal, whether a lead form, a sponsored post or a document download.
B2B landing page
A page written for the specific professional audience targeted, matching the offer in the ad.
Budget management
Spend managed carefully against LinkedIn's higher typical cost per click, with a clear cost per lead target.
Lead capture and handover
Leads from LinkedIn forms or landing pages routed to your sales team promptly.
How the result is measured
- Cost per lead
- Lead quality against your actual buyer profile
- Click-through rate by targeted audience
- Enquiries progressing to a sales conversation
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B sellers targeting a specific job title, seniority or company size
- Businesses with a high enough deal value to justify LinkedIn's typically higher cost per lead
- Companies launching a report, webinar or event aimed specifically at a professional audience
- Recruitment and professional service firms targeting specific industries or roles
- Exporters and manufacturers targeting procurement or technical decision-makers
Not for
It is not the right fit if.
- Consumer businesses with no clear professional job title to target
- Low-value transactions where LinkedIn's cost per lead is unlikely to be justified
- Businesses without a landing page or content built specifically for a professional audience
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the LinkedIn advertising work runs
- 1
Understand the target role
We define exactly who the campaign should reach, by title, seniority and company profile.
- 2
Audit the likely cost
We estimate realistic cost per click and lead for this audience before committing budget.
- 3
Build campaigns and pages
Ads and a matching landing page are built specifically for this professional audience.
- 4
Launch and monitor
Campaigns are launched with a modest initial budget and monitored closely given LinkedIn's cost sensitivity.
- 5
Measure and optimise
We track cost per lead and quality, adjusting targeting or creative where results are weak.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Why is LinkedIn advertising more expensive than other platforms?
How is this different from LinkedIn outreach?
What budget should we start with?
Do we need a company LinkedIn page?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
LinkedIn advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- LinkedIn lead generation for B2B businessesLinkedIn suits high-value B2B work with named decision makers and does little for low-ticket sales. Here is when to use it, how to set up, post and reach out, and how to qualify.
- How to write LinkedIn ad copyThe reader is a named professional in a work feed who can see exactly who you are, and the click is expensive. So the first line's job is to send the wrong job titles away.
- How to track LinkedIn ad conversionsThree places a LinkedIn conversion happens: your website, the lead form inside LinkedIn, and a meeting months later that the platform will never see unless you send it back.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.