Sales training and development · Sales
New joiners are trained by whichever senior rep has a free hour.
Ask how a new sales hire is trained in many small businesses and the honest answer is by whichever senior rep has a free hour that week. What gets covered, and how well, depends entirely on who happened to be free and what they remembered to mention.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Sales training and development is a structured curriculum delivered to the whole sales team on a set schedule. It covers onboarding, prospecting, discovery, presenting and handling objections, built around your product and customers. GullySales designs and runs this programme, so a rep's skill does not depend on which colleague happened to train them.
We build a structured curriculum covering the full range of sales skills: prospecting, discovery questions, presenting, and handling objections. Sessions run on a schedule with practice built in, not as a single induction day. Content is built around your actual product, customers and sales cycle, not a generic sales course.
This is the broad, curriculum-based foundation for the whole team. Ongoing, individual reinforcement tied to real deals sits separately, in sales coaching.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Training depends on who happens to be free”
A new hire's induction is whatever a senior colleague has time to cover that week, with no consistent standard across different hires.
“There is no structured curriculum at all”
Skills such as discovery questions or objection handling are picked up by trial and error rather than taught deliberately.
“Experienced reps never get refreshed”
Training is treated as something only new hires need, so long-serving reps carry old habits nobody has revisited.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Training curriculum
A structured programme covering prospecting, discovery, presenting, objection handling and closing, built around your business.
Scheduled sessions
Sessions delivered on a set calendar, not a single day, with room for practice.
Role play and practice
Skills practised against realistic scenarios drawn from your actual sales conversations.
New hire onboarding track
A defined path through the curriculum for new joiners specifically.
Refresher sessions
Periodic sessions for experienced reps to revisit and sharpen core skills.
Knowledge checks
Short checks to confirm what has actually been learned, not just attended.
How the result is measured
- Sessions completed against the calendar
- Knowledge check scores
- New hire time to full productivity
- Skill consistency across the team
- Manager-reported readiness of new joiners
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where new hires are trained informally by whoever is available
- Sales teams that have never had a structured skills programme
- Companies introducing a consistent standard across reps with different levels of experience
- Owners who want the whole team, not just new hires, refreshed on core skills
- Businesses launching a new product or entering a new market that needs the team upskilled
Not for
It is not the right fit if.
- Individual reps needing ongoing, deal-specific development; that sits with sales coaching
- Teams needing only a narrow fix at one stage, such as closing; that sits with sales closing training
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Assess current skill levels
We review the team's current strengths and gaps, by observing calls and talking to managers.
- 2
Build the curriculum
Content is developed around your product, customers and sales cycle.
- 3
Schedule and deliver
Sessions run on a set calendar, with practice built into each one.
- 4
Check understanding
Short knowledge checks confirm what has actually stuck.
- 5
Review and refresh
The curriculum is revisited periodically and refresher sessions are run for the wider team.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from sales coaching?
How long does the full programme take?
Can this be built for a very specific, technical product?
Do new hires and experienced reps go through the same sessions?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales training and development, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Sales closing training: asking for the order without sounding pushyPlain sentences for asking a buyer for a decision date and a next step, matched to where the buyer is, including what to say when the buyer is not ready to decide.
- Sales process or sales playbook: which do you write firstWrite the process first when nobody agrees on the stages, and the playbook first when stages are clear but results differ between people. A short test decides which applies to you.
- Sales enablement for a small company: what it is and what it is notSales enablement is the material, training and tools that help a salesperson at each stage of a deal. This post separates it from buying software and shows a stage-by-stage audit.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.