Negotiation training · Sales
Stop giving away margin in the last five minutes of a call just to get the deal closed.
A discount often gets offered before the buyer has even asked for one, simply because a rep is uncomfortable with silence or afraid of losing the deal. That habit, repeated across a year of deals, quietly erases the margin that made the business worth running in the first place.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Negotiation training teaches reps how to hold price and terms under pressure, using practice built around the specific objections your buyers actually raise, not a generic script. GullySales builds the framework, runs roleplay sessions against your real deal scenarios, and coaches reps on live deals until holding the line feels natural rather than uncomfortable.
We build a negotiation framework specific to your trade and your typical deals. Then we run roleplay sessions using the actual objections and pushback your reps hear, not textbook scenarios that never quite match reality. Reps practise holding a position, offering trade-offs instead of discounts, and staying comfortable through silence.
This works alongside clear discount guardrails, so a rep knows exactly what they can offer without approval and what needs a deal desk sign-off.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A discount is offered before the buyer even asks for one”
The rep pre-empts a price objection that may never have come, and gives away margin unnecessarily.
“Reps fold on price the moment there is silence on the call”
Discomfort with a pause gets mistaken for the buyer walking away, and a discount is offered to fill the silence.
“Nobody has practised what to say when a buyer asks for a better rate”
The first time a rep hears the actual objection is on a live call with real money at stake, with no rehearsed response ready.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Negotiation framework
A structured approach to holding price and terms, built around your trade rather than a generic negotiation model.
Roleplay practice
Sessions built on the real objections and pushback your reps actually hear, not textbook scenarios.
Discount guardrails
Clear limits on what a rep can offer without approval, aligned with deal desk rules where they exist.
Price objection scripts
Prepared responses to the specific price pushback your buyers give most often, tested and refined over time.
Live deal coaching
Support on real negotiations as they happen, not only practice sessions removed from actual deals.
How the result is measured
- Average discount given per deal
- Deals closed at or near full price
- Negotiation sessions completed by the team
- Margin protected on deals coached live
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams that consistently discount more than the deal actually required
- Reps who have never practised a negotiation conversation before facing a real one
- Businesses where margin is being eroded by inconsistent, ad hoc discounting
Not for
It is not the right fit if.
- Your pricing is fixed with no room for negotiation at all; there is nothing to train reps to hold
- Your deals are low-value and negotiation rarely comes up; the training would not get much use
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the negotiation training work runs
- 1
Audit current negotiation habits
We review past deals to see where and why margin is typically given away.
- 2
Build the framework
A negotiation approach is developed specific to your products, pricing and the objections you actually face.
- 3
Run roleplay training
Reps practise the framework against realistic scenarios drawn from your own deal history.
- 4
Coach on live deals
We support reps through real negotiations, reinforcing the training where it counts most.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will this mean we lose deals by holding price too firmly?
How is this different from objection handling training?
Does this include setting our discount policy?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Negotiation training, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to practise negotiation before the real meetingA role-play routine for sales teams: three short rounds on margin, payment terms and scope, plus a one-page card of limits to settle before you walk into the buyer's office.
- How to hold your price when a buyer asks for a discountWhen a buyer asks for a discount, trade scope, terms or volume instead of cutting the price. A decision rule and sample sentences for each of the three trades.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.