The brochure is about you
History, vision, a photograph of the building. A homeowner wanted to know whether you solve their problem, and it did not say.
Brochures and Collateral for Interior Designers.
Sales collateral for interior design firms is what a homeowner reads when you are not in the room — the brochure, the catalogue, the capability document, the proposal. Most of it describes the company. It should describe the buyer’s problem, what you do about it, and the proof — because that is what gets read and passed on.
Where it usually goes wrong
Where interior design firms lose this.
There is no proof in it
No client names, no results, no photographs of real work. Claims without evidence read as claims.
It exists in one format, from 2019
A PDF that cannot be sent on WhatsApp, printed for a show that has passed, with a product line that has changed.
What we would do
The work, in the order we would do it.
The order here is words before design: what the document has to say, and to which of a homeowner’s worries, is settled before anyone opens a layout — a handsomely designed brochure about your own history is still a brochure about your own history.
Write it around the buyer
The problem, what an interior design firm does about it, the proof — designed to be read in two minutes and passed to the person who decides.
The capability document
What you do, for whom, with what result — the one document a purchase team asks for and most interior design firms do not have.
Put the proof in
Real clients, real results, with names. The page that gets read first.
The first fix costs nothing: take the document you send today and move the proof — the named customer, the figure, the result — from the back page to the front. Most collateral saves the only interesting part for a reader who has already stopped reading. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for interior design firms
The rest of what we do for interior design firms.
Paid Ads for Interior Designers
Enquiries this month, at a cost per lead you can see, switched off when it stops earning.
Content Marketing for Interior Designers
Plain answers to the questions a homeowner asks before they enquire, published where they search.
Digital Marketing for Interior Designers
The channels that bring a homeowner to an interior design firm, run as one plan and measured as one.
Social Media for Interior Designers
A feed built from real work, posted to a plan, for the platforms a homeowner actually decides on.
Local SEO for Interior Designers
The Maps result, the listings and the reviews that get an interior design firm chosen.
Marketing Strategy for Interior Designers
Who you are for, what you promise, and which two channels will carry it — decided before any spend.
Questions
Do people still read brochures?
They read the useful ones — a capability document, a case study, a catalogue with prices and specifications. They do not read the one about the company history. For most interior design firms the material needs rewriting more than redesigning.
Print or digital?
Both, built from one source: a PDF that sends on WhatsApp and reads on a phone, and a printed version for the meeting and the show. The content is the same; the format follows where a homeowner will read it.
Should we be on Instagram or on Google?
Both, in different roles. Search catches a homeowner at the moment of intent; Instagram reaches them during the weeks of research before it. Which comes first depends on how quickly you need enquiries — we will say which.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared