Account management and key account growth · Sales
Find the second order sitting inside a customer you already have.
Businesses often treat a key account as a relationship to protect rather than a relationship to grow. The account renews, the invoice gets paid, and nobody has asked whether the customer's other departments, locations or needs represent revenue that is currently going to a competitor by default.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Account management and key account growth is the work of identifying and pursuing additional revenue from your existing large accounts. This means cross-selling other products or expanding into other departments and locations. GullySales maps each key account's untapped potential and builds the plan to reach it.
This service looks at your named large accounts specifically. It maps what else they could reasonably buy from you, then builds the plan and the relationships needed to reach it. This never turns account management into an aggressive sales push that risks the relationship it depends on.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“You serve one department and have never met the others”
A large customer buys one product through one contact, while other departments or locations with similar needs are being served by a competitor nobody has challenged.
“Account managers protect the relationship and never grow it”
The job has quietly become renewal and service only, with no expectation or plan to identify and pursue additional revenue.
“Nobody has mapped what a key account could actually be worth”
The current revenue from an account is known. Its full potential, across other products, departments or locations, has never been estimated.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Account potential mapping
Each key account assessed for what else it could reasonably buy, based on its size, structure and known needs.
Stakeholder mapping
Contacts beyond your current relationship identified within the account, especially in other departments or locations.
Growth account plan
A specific plan per key account covering what to pursue, with whom, and over what timeline.
Cross-sell and expansion pitch
Positioning built for introducing additional products or services to an existing relationship without it feeling like a cold pitch.
Scheduled account reviews
A review of progress against each account's growth plan, timed to that account's own cycle rather than a fixed calendar date, covering growth and not just service status.
How the result is measured
- Revenue growth per key account
- New stakeholders engaged per account
- Cross-sell pipeline value
- Account plan coverage across the key account list
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B businesses with a small number of accounts that represent a large share of revenue
- Companies selling one product or service to a customer who has other, unaddressed needs
- Businesses with multi-location or multi-department customers served through only one contact
- Account managers focused entirely on service and renewal, with no structured growth conversation
Not for
It is not the right fit if.
- Your customer base is many small accounts with limited individual growth potential. Look at upselling and cross-selling for a broader, lighter-touch approach
- The account relationship is currently strained. Fix that first through service recovery or complaint management before pursuing growth
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Identify key accounts
Accounts ranked by current revenue and estimated further potential, to prioritise where growth effort goes.
- 2
Map the account
Stakeholders, departments and unmet needs identified within each priority account.
- 3
Build and pursue the plan
A specific growth plan built and pursued for each account, alongside the existing service relationship.
- 4
Review and adjust
Progress reviewed on a schedule agreed for that account, with the plan adjusted as its needs and structure change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will pursuing growth risk our existing relationship?
How many accounts should be treated as key accounts?
How is this different from strategic account management?
Do you speak to the customer directly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Account management and key account growth, written for your industry.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.