AI-powered reporting and insights · Sales
Get a plain answer for how the work went, not a spreadsheet to decode in the meeting.
Most owners get a report as a spreadsheet or a set of screenshots from different platforms: one from Google Ads, one from the CRM, one from WhatsApp Business. Reading it means opening four tabs and doing the comparison in your head, which is why most review meetings start with someone asking what actually changed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
AI-powered reporting and insights uses automation to pull numbers from your CRM, ad accounts and enquiry sources into one report. It also drafts a plain-language summary of what moved and why it might have. GullySales builds the connections and the report template. We check every draft before it reaches you, because the numbers are automatic but the explanation still needs a person who knows your business.
We connect the sources that matter, ad spend, enquiries and the CRM pipeline, into one report. Automation then drafts a plain-language summary of what went up, what went down, and where the change most likely came from. A person on our team reads every draft before it reaches you and adds the context a model cannot know, such as a festival closure or a competitor's new branch.
The report still needs a human decision at the end. It explains what already happened; deciding next year's target from that pattern is a separate, longer piece of work.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The report is a spreadsheet nobody reads past the first page”
Numbers are listed without explanation, so the meeting spends the first twenty minutes just figuring out what they mean.
“Building one dashboard for one meeting takes half a day”
Someone copies numbers from four different logins into a slide the night before, and it is out of date the day after.
“A number moves and nobody knows why until someone digs manually”
For example, enquiries fall for a week and it takes a separate investigation to find the cause was a paused campaign, not the market.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Data connections
Your CRM, ad accounts and enquiry sources connected to one place, so the numbers do not need manual copying each time.
Standard report template
One layout used every time, so a reader can compare one period with the last without relearning the format.
AI-drafted narrative summary
A plain-language first draft of what changed and where it likely came from, written from the connected data.
Anomaly flags
Unusual jumps or drops are flagged automatically so they get a look before the meeting, not discovered during it.
Human review before every report
Someone on our team reads and corrects the draft, adding context the data alone cannot explain, before it reaches you.
How the result is measured
- Time from period end to report delivered
- Hours saved on manual report preparation
- Anomalies flagged before the review meeting
- Consistency of figures across teams
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners who currently get numbers from three or four different places and have to piece them together themselves
- Businesses that want a consistent report without paying for a full-time analyst
- Teams where reporting takes half a day to assemble before every review meeting
- Owners who have caught a wrong number in a report before and now double-check everything themselves
Not for
It is not the right fit if.
- Your data lives only on paper or in someone's memory; that needs a system before it can be reported on
- You want a fully automated report with no human check; we will not send an unreviewed draft to you
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current reporting
We look at what you are shown today, where it comes from, and what it fails to answer.
- 2
Connect the data sources
CRM, ad platforms and enquiry channels are connected so numbers pull automatically rather than by hand.
- 3
Agree what good looks like
We define the numbers that actually matter to your business, not every metric a platform happens to offer.
- 4
Build the first report
A first version is produced and checked with you, adjusting the layout and the language before it becomes routine.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is the report written entirely by AI?
What if the AI gets the explanation wrong?
What data do you need access to?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
AI-powered reporting and insights, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- AI reports for the owner: asking questions of your CRM dataWhat it means to ask your CRM questions in plain language, which questions give reliable answers, and three checks that catch a wrong answer before you act on it.
- AI call summaries for sales teams: setting it up fairlyHow to set up AI call summaries so the team trusts them: the notice to give callers, a summary format that fits a CRM, and what the summaries may and may not be used for.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.