Referral partner programmes · Channel and partners
Turn the businesses that already send you customers into a programme instead of a favour.
Many businesses get a steady trickle of customers from an architect, a supplier or a fellow professional who mentions them informally. Nobody has ever thanked that source with more than a phone call, and nobody has asked whether it could be bigger with a real arrangement.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Referral partner programmes are structured arrangements with other businesses, such as suppliers, complementary service providers or professionals, who refer customers to you for an agreed reward. GullySales designs the terms, the tracking and the payout process so referrals become a repeatable source of enquiries rather than an occasional favour.
A referral partner programme takes that informal goodwill and turns it into terms: who refers, what they get, how a referral is tracked, and how the reward is paid. It is a small, low-cost source of enquiries for businesses whose buyers trust other professionals before they trust an advertisement.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Referrals arrive with no way to say thank you consistently”
One source gets a phone call, another gets nothing, because there is no agreed reward and no tracking of who sent what.
“Nobody can say which source is actually worth cultivating”
Referrals get logged nowhere, so it is impossible to tell whether one supplier sends five enquiries a year or fifteen.
“The relationship depends on one person remembering to call”
When the person who built the informal referral relationship leaves or gets busy, the flow of enquiries quietly stops.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Referral partner terms
A simple, written reward structure for referral sources, whether cash, discount or reciprocal referral.
Referral source list
Existing and potential referral partners identified from your customer and supplier history, not a cold approach list.
Tracking and attribution
A method for logging where each enquiry came from, so referral sources can be credited accurately.
Partner communication material
A short pitch and reminder material referral sources can use to explain why they recommend you.
Payout and recognition process
A regular, reliable process for paying or recognising referral partners, so the relationship does not depend on memory.
How the result is measured
- Enquiries by referral source
- Active referral partners
- Conversion rate of referred enquiries
- Payout against enquiries generated
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that already receive occasional referrals from suppliers or professionals with no formal arrangement
- Professional firms, clinics and contractors whose buyers ask other trusted people for recommendations
- Companies with complementary, non-competing businesses who serve the same customer base
- Businesses wanting a lower-cost enquiry source alongside advertising
Not for
It is not the right fit if.
- Wanting your own customers, not other businesses, to send you referrals; that sits under customer referral programmes
- Your business has no natural network of adjacent professionals or suppliers who meet your buyers first
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the referral partner programmes work runs
- 1
Map existing referral sources
We review recent customers to find who referred them, even where it was never tracked formally.
- 2
Design the terms
A reward structure agreed that suits your margin and your referral sources' expectations.
- 3
Approach and formalise
Existing informal sources approached to move onto formal terms, and new candidates identified.
- 4
Track and report
Referral-sourced enquiries reported by source, so the programme's value is visible.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What kind of reward works best for a referral partner?
How do we track referrals without a big system?
Is this the same as an affiliate programme?
Can existing customers also be referral partners?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Referral partner programmes, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Networking groups and your contact sphere: a plan for people who dislike networkingHow an owner who hates networking meetings can choose one group, give introductions before asking for any, and keep a simple register so the contact sphere starts producing orders.
- Partner incentive design for referral partners such as architects and consultantsHow to choose between commission, a gift or recognition for architects and consultants who send you buyers, and how to set and pay it so no one disputes the amount later.
- Two small businesses sharing leads: write six lines before you shake handsHow two small businesses with the same kind of customer can pass leads to each other: the fit test, six ground rules, a shared log, and a clean way to end the arrangement.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.