Qualified business introductions and decision-maker outreach · Sales
Your team can sell once they are talking to the person who decides.
Many B2B sales teams are good once they are in a conversation and weak at starting one. Emails go unanswered, calls reach a gatekeeper, and the actual decision-maker never hears the pitch.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Qualified business introductions and decision-maker outreach is the work of reaching the right person at a target account. It gets your team a real conversation with them, not just a name on a list. GullySales runs the outreach on your behalf and hands over introductions once someone has confirmed they are worth a meeting.
We run outreach on your behalf, by phone, email and LinkedIn, aimed specifically at the people who can say yes. We do not hand over a list of maybes; an introduction is only counted once the contact has agreed to a conversation.
This suits businesses selling into other businesses where the sale depends on reaching a specific title, not a general enquiry from a website form.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Outreach stops at the gatekeeper”
Calls and emails are answered by someone who is not the decision-maker, and the message never reaches the person who can approve a purchase.
“A list of names is mistaken for a pipeline”
A hundred contacts sit in a spreadsheet, none of whom have agreed to speak, and the sales team is expected to turn names into meetings on top of everything else.
“Senior salespeople spend their time chasing, not selling”
The people best placed to close a deal are stuck sending follow-up emails to accounts that never replied to the first one.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Target account and contact list
The accounts and named decision-makers worth approaching, built for this outreach specifically.
Outreach messaging
Emails, call openers and LinkedIn messages written to earn a reply from a senior audience.
Multi-channel outreach
Phone, email and LinkedIn used together, in a sequence rather than a single attempt.
Qualification of interest
Every introduction checked for real interest and authority before it reaches your team.
Warm handover
A brief on each introduction, including what was discussed, before your team takes the conversation forward.
Outreach reporting
Outreach volume, replies and confirmed introductions reported so you can see what each channel is producing.
How the result is measured
- Decision-makers reached
- Replies to outreach
- Qualified introductions delivered
- Introductions converting to a meeting
- Time from first contact to introduction
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B businesses selling to a specific role or department inside larger companies
- Teams whose outbound emails and calls are not reaching a decision-maker
- Businesses entering accounts where a personal introduction matters more than an advertisement
- Owners who want their senior salespeople in conversations, not chasing gatekeepers
- Export and institutional sellers who need a named contact before anything else can happen
Not for
It is not the right fit if.
- Consumer businesses where the buyer is a household, not a company
- Businesses with no clear idea yet of which role or department they are trying to reach
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Agree the target
We confirm the accounts and the role worth reaching, so effort is not spread across the wrong contacts.
- 2
Write the outreach
Messages built around the problem this audience actually has, not a generic pitch.
- 3
Run the sequence
Calls, emails and LinkedIn messages sent over a set number of days, with a plan for no response.
- 4
Qualify before handover
Every interested reply is checked for genuine authority and interest before it is passed on.
- 5
Hand over and report
Your team receives a brief introduction and we report on outreach volume and results as introductions are made.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What counts as a qualified introduction?
Do you close the deal for us?
How is this different from telecalling?
What information do you need from us to start?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Qualified business introductions and decision-maker outreach, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Plastic packaging buyers: who decides on the container, and what each one checksA plastic container is approved by the brand owner, the packaging or production head, quality and purchase. Ask early who signs off, and send each one the thing they judge you on.
- How to approach a tier-1 supplier as a new component maker: learn their process before you pitchA tier-1 buys through a process: a commodity buyer, a supplier registration, an assessment and an RFQ for new parts. Find the person who buys your commodity, learn that process, and pitch only after that.
- Networking groups and your contact sphere: a plan for people who dislike networkingHow an owner who hates networking meetings can choose one group, give introductions before asking for any, and keep a simple register so the contact sphere starts producing orders.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.