Qualified business introductions and decision-maker outreach · Sales
Your team can sell once they are talking to the person who decides.
Many B2B sales teams are good once they are in a conversation and weak at starting one. Emails go unanswered, calls reach a gatekeeper, and the actual decision-maker never hears the pitch.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Qualified business introductions and decision-maker outreach is the work of reaching the right person at a target account. It gets your team a real conversation with them, not just a name on a list. GullySales runs the outreach on your behalf and hands over introductions once someone has confirmed they are worth a meeting.
We run outreach on your behalf, by phone, email and LinkedIn, aimed specifically at the people who can say yes. We do not hand over a list of maybes; an introduction is only counted once the contact has agreed to a conversation.
This suits businesses selling into other businesses where the sale depends on reaching a specific title, not a general enquiry from a website form.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Outreach stops at the gatekeeper”
Calls and emails are answered by someone who is not the decision-maker, and the message never reaches the person who can approve a purchase.
“A list of names is mistaken for a pipeline”
A hundred contacts sit in a spreadsheet, none of whom have agreed to speak, and the sales team is expected to turn names into meetings on top of everything else.
“Senior salespeople spend their time chasing, not selling”
The people best placed to close a deal are stuck sending follow-up emails to accounts that never replied to the first one.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Target account and contact list
The accounts and named decision-makers worth approaching, built for this outreach specifically.
Outreach messaging
Emails, call openers and LinkedIn messages written to earn a reply from a senior audience.
Multi-channel outreach
Phone, email and LinkedIn used together, in a sequence rather than a single attempt.
Qualification of interest
Every introduction checked for real interest and authority before it reaches your team.
Warm handover
A brief on each introduction, including what was discussed, before your team takes the conversation forward.
Outreach reporting
Outreach volume, replies and confirmed introductions reported so you can see what each channel is producing.
How the result is measured
- Decision-makers reached
- Replies to outreach
- Qualified introductions delivered
- Introductions converting to a meeting
- Time from first contact to introduction
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- B2B businesses selling to a specific role or department inside larger companies
- Teams whose outbound emails and calls are not reaching a decision-maker
- Businesses entering accounts where a personal introduction matters more than an advertisement
- Owners who want their senior salespeople in conversations, not chasing gatekeepers
- Export and institutional sellers who need a named contact before anything else can happen
Not for
It is not the right fit if.
- Consumer businesses where the buyer is a household, not a company
- Businesses with no clear idea yet of which role or department they are trying to reach
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Agree the target
We confirm the accounts and the role worth reaching, so effort is not spread across the wrong contacts.
- 2
Write the outreach
Messages built around the problem this audience actually has, not a generic pitch.
- 3
Run the sequence
Calls, emails and LinkedIn messages sent over a set number of days, with a plan for no response.
- 4
Qualify before handover
Every interested reply is checked for genuine authority and interest before it is passed on.
- 5
Hand over and report
Your team receives a brief introduction and we report on outreach volume and results as introductions are made.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What counts as a qualified introduction?
Do you close the deal for us?
How is this different from telecalling?
What information do you need from us to start?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What if we are not happy with the work?
By industry
Qualified business introductions and decision-maker outreach, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to advertise to hospital ownersThe owner of a 60-bed hospital is operating on Tuesday and signs cheques on Sunday. Sell to the consultant who starts the purchase, and lead with the finance structure.
- How to advertise to CXOs when they never fill in a formA CXO sanctions, they do not evaluate. Advertising reaches the person two levels below who builds the shortlist, and makes your name safe to say in the room.
- How to advertise to CTOs and CIOsThe CIO signs and rarely shortlists. Reach the engineer who runs the evaluation, be easy to verify in the security review, and know the renewal date.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.