Channel opportunity generation and follow-up · Channel and partners
Help your partners find their own leads instead of waiting for walk-ins.
Many partners sell only to whoever walks in or calls, with no active effort of their own to generate enquiries. When footfall is good, they look successful. When it slows, so does their business, and there is no local activity picking up the gap.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Channel opportunity generation and follow-up helps dealers, distributors and resellers generate their own enquiries and follow them up, instead of relying only on footfall or the leads you hand them. GullySales builds the local lead activity and the follow-up discipline for partners who are currently passive.
This service builds simple, repeatable ways for partners to generate their own opportunities: local advertising, WhatsApp outreach to their existing customer list, or a stall at a relevant local event. It pairs this with a follow-up discipline, so those enquiries do not go cold the way passive walk-ins often do.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A partner's business rises and falls entirely with footfall”
When passing traffic is strong, sales look healthy. When it drops, nothing local is happening to replace it, because the partner has never generated a lead of their own.
“Leads handed to partners disappear into silence”
You pass on an enquiry from your own marketing and the partner either never calls or calls once and gives up, with no visibility into what happened.
“Nobody has given partners a simple way to generate their own enquiries”
Partners assume lead generation is your job, because nobody has shown them a repeatable, low-cost way to do it themselves.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Local opportunity playbook
Simple, repeatable local activities, a WhatsApp broadcast to past customers, a local offer, a small local ad, that a partner can run without needing a marketing team.
Lead handoff and follow-up protocol
A clear process for leads passed to partners, including how many follow-up attempts are expected and by when.
Follow-up tracking
Enquiry outcomes tracked back from the partner, so lead quality and follow-up discipline are both visible.
Partner-level lead reporting
A view of enquiries generated and converted by each partner, not just aggregated across the network.
Coaching for weak follow-up
Direct coaching for partners whose follow-up rate lags the network, rather than just flagging the number.
How the result is measured
- Enquiries generated per partner
- Follow-up attempts per enquiry
- Conversion rate by partner
- Leads gone cold with no follow-up recorded
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Dealer or distributor networks that depend entirely on footfall or inbound calls
- Businesses that hand leads to partners and see poor follow-up rates on them
- Partners in a slow season who need their own local activity rather than a subsidy
- Networks where the best partners generate their own enquiries and the rest do not
Not for
It is not the right fit if.
- Your partners already run active local marketing and follow-up well. Look at retail execution and merchandising instead
- You need leads generated centrally by you, not by individual partners. That is demand generation on your own channels
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current lead flow
A review of how partners currently generate and handle enquiries, and where they go cold.
- 2
Build the playbook
Local activities and a follow-up protocol designed to be simple enough for a partner to run alone.
- 3
Roll out and coach
The playbook introduced to partners with direct coaching for the weakest follow-up performers.
- 4
Report and improve
Enquiries and conversion reported by partner, with the playbook refined based on what works.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you run the local marketing for each partner directly?
How do we know if a partner actually followed up on a lead?
What if a partner refuses to do any of this?
Can this include WhatsApp outreach to a partner's own customer list?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Channel opportunity generation and follow-up, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.