Gully Sales connects your website, ad platforms, CRM, WhatsApp, telephony and billing so one record moves between them in a known direction, with a named owner and an alert the day a connection breaks.
Gully Sales Private Limited works with small and medium businesses across India, and connects the tools you have already paid for.
In one paragraph
Sales and marketing technology integration connects the separate tools your revenue teams use so information moves between them reliably. Gully Sales maps what each system holds, decides which one owns each record, builds and tests the connections, secures the access behind them, and hands you an integration map your own team can maintain.
The problem
This rarely starts with a bad decision. You bought a website, then an ads account, then a CRM, then a WhatsApp tool, each one to solve a real problem at the time. Every one of them works. What nobody bought was the wiring between them, so the joining is done by people: a download here, a copy-paste there, a message to tell the sales team an enquiry came in. It holds until volume rises. Then the gaps show up as leads nobody called and numbers nobody trusts.
Why it persists. Integration is nobody's job. An agency owns the website, a vendor owns the CRM, an accountant owns the billing software, and the space between them belongs to no one. It also never feels urgent, because manual joining works as long as someone is willing to do it. The cost sits in evenings and exports rather than on an invoice, so it stays invisible until a good lead is lost or a review meeting goes badly.
If it stays unresolved. Each new tool makes the tangle worse, because it adds another copy of the customer to keep in step. Reporting gets slower as the business gets bigger. And the day you want to add a partner portal, a support desk or any kind of automation, you find there is no clean foundation to build it on.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
Gully Sales controls the design, the build, the testing and the documentation of the connections between your systems. What follows from better data — faster response, cleaner reporting, stronger conversion — depends on your team working the way the design assumes.
Who it is for
What Gully Sales does
Current architecture review
We list every system that touches a customer — website forms, ad platforms, CRM, marketing tools, WhatsApp, telephony, support desk, billing and any spreadsheet doing real work — and record what data each one holds, who uses it, how records get in, and where they go next. Manual steps count as part of the architecture, because today they are.
Integration use cases
We agree what the connections must achieve, in the language of your business: a website enquiry reaching a seller within minutes, a won deal creating an invoice, a payment status visible to the account owner, a support ticket that the salesperson can see before calling. Each use case gets a trigger, a data flow and a test that says whether it works.
System roles and system of record
For each data object — lead, contact, company, deal, order, ticket — we name the one system that owns it, which systems may read it, and which may write back to it. Overlaps are settled once, in writing, rather than argued about each time two screens disagree.
Integration map and field mapping
We draw how data moves between systems and map it field by field: what maps to what, in which direction, how often, what happens when a value is blank, and which side wins when both have changed since the last sync. Picklists and stage names are reconciled so the same word means the same thing everywhere.
Access, security and consent
We review who and what can reach your customer data: API keys and their scope, service accounts, user permissions, where records are stored and who at a vendor can see them. Consent and unsubscribe status is made to travel with the record instead of living inside one tool.
Build, test and monitoring
We build connections using native integrations first, a connector platform where that is simpler and cheaper to run, and custom work only where nothing else fits. Each connection is tested with real records before it carries live traffic, then given error handling, retry rules and an alert that reaches a person rather than a log file.
Roadmap and ownership handover
We sequence what to connect now, next and later, weighing effort against the business value of each use case. Then we name who owns each connection on your side after we finish, what to check every month, and what to do when a vendor changes an API or a plan.
How it runs
Discovery and stack mapping
We interview the people who use each system, follow how a real lead travels today from first touch to invoice, and record every manual step, export and forwarded message that currently holds the process together.
Use cases and priorities
We turn business problems into specific integration use cases, then rank them by the delay they remove, the error they prevent and the effort they take to build. Anything that cannot be justified this way is left out.
Architecture and ownership decisions
We settle the system of record for each object, the direction of every sync, the frequency, and the rules for blanks and conflicts. Where two tools overlap, we recommend which one keeps the job and which one gives it up.
Access, security and consent design
We set up service accounts and API access with the narrowest scope that works, decide where keys live and who owns them, and define how consent and unsubscribe status moves with a record between systems.
Build and test
We build one connection at a time, starting with the one that removes the most manual work, and test each with real records in a controlled way before it carries live traffic. Failure cases are tested too, not only the happy path.
Monitoring and alerting
We add checks that watch each live connection, count what moved, and raise an alert when a sync fails, stalls, or starts producing records that do not look right. Alerts go to people, on a channel they already read.
Documentation and handover
We hand over the integration map, mapping sheets, access register and runbook, then walk your internal owner through the routine checks and what to do when a vendor changes something without warning.
Review and next phase
Once the first phase has run for a full month, we review what the connections changed — response times, data completeness, duplicate rates, reporting effort — and decide together what to build next, or whether to stop here.
Ways to work with us
Integration assessment
A focused review of your current stack: what you run, what each tool holds, where data stops moving, and what the connections would take to build. It ends with a prioritised roadmap you can act on with us or without us.
Phased integration build
We settle the architecture, then build, test and document connections in phases, starting with the use case that removes the most manual work. Each phase closes with working connections, test evidence and a handover.
Integration alongside a new system
Where you are also selecting or implementing a CRM or marketing platform, the integration work runs beside it, so the new tool joins a designed architecture instead of becoming one more island.
Ongoing stack care
A retained arrangement covering monitoring, small changes, vendor API updates and periodic reviews, for teams with no internal person who can hold the wiring together.
Why Gully Sales
We start with the business problem, not the connector.
The first question is which delay or error you want removed, not which platform can talk to which. A connection that does not serve a named use case does not get built, however easy it would be to switch on.
We connect the tools you have already paid for.
Replacing a stack is expensive and disruptive. We connect what you own wherever it can be connected, and recommend a change only when a tool genuinely cannot exchange data or two systems are being paid to do one job.
We write everything down and hand it over.
The map, the mappings, the access register and the runbook belong to you. You are not dependent on us, or on one employee who happens to remember, to understand how your own systems fit together.
We understand sales and marketing, not only software.
Gully Sales works on pipelines, campaigns and revenue every day. We can tell whether a field matters commercially, which is what stops an integration from faithfully moving data that nobody will ever use.
We build for a business with no technology department.
Most Indian SMBs have no in-house integration engineer. The design assumes that, so the routine checks are ones a sales coordinator or office manager can do, and the runbook is written for them.
Where it applies
Manufacturing and industrial supply
Healthcare and clinics
Real estate and interiors
Education and training
Professional services
Retail and consumer brands
Proof
Premier Marketing
Natural Gases
Questions buyers ask
That is what the assessment answers. We look at what each tool actually does for you, whether it holds data nothing else holds, whether it can be connected through a supported integration or an API, and what it costs to keep running. Most tools are kept and connected. We recommend replacing one only when it cannot exchange data at all, or when two systems are being paid to do the same job.
It depends on how many systems are involved and what state their data is in. The assessment is short. The build runs in phases, and the first phase deliberately covers one or two use cases so you see something working early rather than waiting for everything. We do not put a calendar on it until the assessment has told us what is really in your stack.
Administrator access to the systems being connected, one person who can make decisions about scope, and time with the people who use each tool daily. We also need a small set of real records for testing and a name for whoever will own the connections after handover. Where you do not hold your own credentials, we will help you recover them from the vendor first.
Against the baseline we record before starting. Lead-response speed, data completeness, duplicate rate, reporting hours and lifecycle conversion are measured before the build and again after each phase has run for a full month. Every use case also carries an acceptance test written in plain language, so there is a yes-or-no answer on whether a specific flow does what was agreed.
We do not resell software licences, and any connector platform fees are paid by you directly. Rebuilding a system, migrating historical records and cleaning existing data are separate pieces of work, though we will tell you plainly when one is needed. Training your team to use a CRM properly is its own engagement too. Anything outside the agreed use cases waits for a later phase.
A CRM holds your sales data. Integration is about how that data gets into it and out of it, from your website, ad platforms, WhatsApp, telephony, support desk and billing system. Many businesses conclude their CRM has failed when the real problem is that everything still has to be typed into it by hand. Connecting it usually rescues the investment you have already made.
Connections widen access, so we treat that as a design decision. Each integration uses a service account with the narrowest permissions that work, keys are recorded against a named owner instead of being shared informally, and we document where data sits and who at each vendor can reach it. Consent and unsubscribe status travels with the record, so an opted-out contact stays opted out everywhere.
That is why every live connection is monitored. A failed or stalled sync raises an alert to a named person on the day it happens, not at month end. The runbook says what to check first and what to do next. On a retained arrangement we handle vendor API changes for you. Without one, your internal owner has written steps to follow and can still call us.
Usually not. We use native integrations between your existing tools first, because they cost least to run and are least likely to break. A connector platform is used where it genuinely saves work, and custom development only where nothing else fits. The recommendation comes with what each option costs to run each year, so the decision stays yours to make.
Connect the flow of new records first, so the mess stops growing, then clean what already exists. Joining two untidy systems simply copies the problem across, so we set minimum rules at the boundary: required fields, a matching key such as phone number, and a check that stops obvious duplicates entering. Deeper cleansing of historical records is a separate piece of work.
Yes, and often that is the sensible route. Your website agency, CRM partner or IT vendor already holds access and context. We define the architecture, the mappings and the tests, then either build it ourselves or hand a clear specification to your vendor and verify the result. What we will not do is leave the joins undefined and hope two vendors agree between themselves.
It depends on how much manual joining your team does. If one person spends a few minutes a week forwarding an enquiry, probably not yet. If enquiries arrive on several channels, if anyone builds a report by hand each month, or if a lead has ever gone cold in an inbox, the wiring is already costing you more than it appears to on paper.
Talk to us
Request a Revenue Operations Assessment and we will map your stack before recommending anything. It is a conversation about how work moves through your tools, not a software pitch.