Sales and marketing technology integration · Marketing
Make your website, CRM and WhatsApp pass information to each other automatically.
Most businesses accumulate marketing and sales tools over time: a website form, a customer relationship management system (CRM), an email tool, WhatsApp Business, an ad account. Each does its job in isolation, but data rarely moves between them. An enquiry captured on the website often has to be typed manually into the CRM, if it makes the journey at all.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Sales and marketing technology integration connects the tools you already run: the website, ad accounts, CRM, email and WhatsApp. An enquiry then moves between them on its own, instead of being copied by hand or, more often, not copied at all. GullySales maps what you have before recommending anything new.
We map every tool currently in use and connect them so information flows automatically. A form fill creates a CRM record, a CRM stage change can trigger a message, and an ad platform's conversion data flows back for accurate reporting.
This is practical, plumbing-level work. We favour connecting and configuring the tools you already have properly before recommending new software, since a poorly connected new tool creates the same problem as the old ones.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An enquiry has to be typed into the CRM by hand”
A website form captures a lead, and someone has to manually copy the details into the CRM, a step that sometimes gets missed entirely during a busy day.
“Ad platform data does not reach the CRM”
Google Ads and Meta show their own conversion numbers, but there is no link back to what actually happened to that lead in the CRM. True return on spend stays unclear.
“WhatsApp conversations exist outside any record of the customer”
A whole sales conversation happens over WhatsApp with no connection to the CRM record for that customer, so context is lost if a different person picks it up later.
“A new tool was bought without checking what it needed to connect to”
Software was purchased to solve one problem, and it now sits as another disconnected island alongside everything else.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Technology stack map
Every tool currently used across marketing and sales, and how, if at all, they currently share data.
Integration plan
A prioritised list of connections worth building, based on where manual work or lost data currently causes the most friction.
Connection setup
Forms, CRM, email, WhatsApp and ad platforms connected using available integrations or straightforward automation tools.
Data accuracy checks
Testing to confirm data actually flows correctly between systems, rather than assuming a connection works once it is switched on.
Ongoing maintenance
Periodic checks that connections have not broken as tools are updated or changed.
How the result is measured
- Manual data entry eliminated
- Enquiries correctly captured in the CRM automatically
- Ad spend data accurately reflected against CRM outcomes
- Broken connections identified and fixed promptly
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses using several separate tools that do not currently share data
- Companies where enquiries are manually copied between systems, or not copied at all
- Owners who have bought tools over time without a plan for how they should work together
- Businesses about to invest in a new CRM or marketing tool and wanting the existing stack considered first
- Companies whose reporting is inaccurate because data lives in disconnected places
Not for
It is not the right fit if.
- Very small operations using a single tool with nothing else to connect it to
- Businesses wanting to replace their entire technology stack rather than connect what exists
- Companies unwilling to grant the access needed to actually build the connections
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand your current tools
We list every tool used across marketing and sales, including ones added informally over time.
- 2
Audit current data flow
We check what currently connects, what is copied manually, and what is lost entirely.
- 3
Plan the priority connections
We agree which connections would save the most time or fix the most reporting inaccuracy first.
- 4
Implement and test
Connections are built and tested with real data before being relied upon.
- 5
Maintain and monitor
We check periodically that connections remain accurate as tools change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need to buy new software for this?
What access do you need?
How long does this take?
How is this priced?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Sales and marketing technology integration, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.