The site ranks for your name, not your work
Someone who already knows you can find you. A procurement team who does not, cannot — because the pages say “services” and “about us” instead of the words they search.
SEO for Facility Management.
Search engine optimisation for facility-management companies is the work of being the result a procurement team clicks — for the exact problem, product or service they typed, in the place they typed it from. It is slower than advertising and it keeps working after the budget stops. Most facility-management companies have a site that ranks for their own name and nothing else.
Where it usually goes wrong
Where facility-management companies lose this.
Nobody arrives, so nothing else can be measured
Under a few hundred visits a month, no amount of page editing helps. This has to be fixed before the website, the forms or the follow-up can be judged.
The technical faults are invisible from your desk
Slow on a phone, pages Google cannot read, duplicate titles — the site looks fine to you and is losing rankings quietly. A crawl finds it in an hour.
What we would do
The work, in the order we would do it.
Take these in order, because search rewards patience and punishes a wrong guess slowly: the phrases a procurement team actually types have to be settled before a word is written, since a page aimed at the wrong search takes three months to prove it was the wrong search.
Decide what to rank for
The terms a procurement team actually uses, checked against what you can win — not a list of 200 keywords nobody searches.
Make the pages match the searches
A page for each thing you do, written to answer the question, with the technical faults fixed underneath it.
Win the map result
For facility-management companies selling to a catchment, the three businesses on the map get most of the calls. Being one of them is the job.
Answer the questions buyers ask
Plain articles for the questions a procurement team types before they enquire — the pages that keep bringing enquiries years later.
Nine times in ten the site ranks for the business’s own name and nothing else, because the thing you actually sell has no page of its own — it is a line on a list. Giving your two best-selling services a page each, with the place you serve in the heading, costs nothing and is usually the whole of the first month’s gain. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for facility-management companies
The rest of what we do for facility-management companies.
Account-Based Marketing for Facility Management
When twenty buyers make up the market, marketing is a list with a plan for each name.
Content Marketing for Facility Management
Plain answers to the questions a procurement team asks before they enquire, published where they search.
Email Marketing for Facility Management
Staying in front of the enquiries that were not ready yet, until they are.
Lead Generation for Facility Management
Qualified enquiries every week, from a procurement team, at a cost you can see — and answered before they go cold.
Paid Ads for Facility Management
Enquiries this month, at a cost per lead you can see, switched off when it stops earning.
Sales Coaching for Facility Management
A weekly look at live deals with someone who has closed them — the habit that keeps a team improving.
Questions
How long does SEO take?
On a sound site in an uncrowded market, something worth reporting by month six to nine. On a broken site, the first months are repair. Anyone giving you a date is guessing at an algorithm they do not control.
Should we do SEO or ads?
Ads if you need enquiries this quarter, SEO if you need them next year and want them to keep coming. Most facility-management companies eventually do both; which comes first is decided by when you need the orders.
Our work comes from tenders. Is there anything to market?
The shortlist is made before the tender. Marketing, for facility-management companies, is being known to a procurement team months earlier and having the proof ready — and a response process that does not miss the requirements you already qualify for.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared