Reseller programme development · Channel and partners
Sign every reseller on the same written terms, not a fresh negotiation each time.
A business that has only sold direct usually adds resellers one at a time, each on slightly different terms. Nobody wrote down who protects a deal or what support a reseller gets. By the fifth reseller, nobody can explain the logic of the whole arrangement.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Reseller programme development is the work of designing and launching a reseller programme for a business that has sold direct until now. GullySales sets the tiers, margins, deal rules and a starter list of resellers to approach, so your first resellers have a working system to sell inside from day one.
We build the programme as one system before the first reseller is signed, or tidy it up if a handful already exist informally. It sets the tiers, margins, deal registration and the support each tier gets. Every future reseller conversation then starts from the same written terms.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every reseller was signed on a different deal”
The first reseller negotiated hard and got a better margin than the fifth, and now renegotiating anyone's terms opens a conversation nobody wants to have.
“Two resellers are quoting the same customer at different prices”
With no deal registration process, resellers compete against each other instead of against the market, and both end up frustrated.
“Resellers get a price list and nothing else”
There is no shared pitch, no deal support and no clear reason for a reseller to prioritise your product over the three others in their bag.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Reseller tier structure
Clear tiers with margin, volume expectation and support level defined for each, so terms are consistent and defensible.
Deal registration process
A simple way for resellers to register a deal and get protection from another reseller undercutting them on the same account.
Pricing and margin policy
A written policy on discretion, discounting limits and how margin is protected across the reseller base.
Reseller sales kit
Pitch material, objection handling and product positioning resellers can use directly with their own customers.
Starter reseller list
An initial set of candidate resellers identified and approached to launch the programme with real activity, not an empty structure.
How the result is measured
- Resellers active on the programme
- Deals registered
- Average margin realised per tier
- Reseller-sourced revenue
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses moving from direct sales to an indirect reseller model for the first time
- Companies with a handful of informal resellers on inconsistent terms
- Technical or industrial equipment sellers whose products suit a reseller rather than a stocking dealer model
- Businesses that keep losing deals to resellers undercutting each other on price
Not for
It is not the right fit if.
- You already run a mature reseller programme that needs day-to-day management; that sits under partner relationship management
- Your model is stocking dealers or distributors, not resellers working on a margin without holding stock
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit the current arrangement
A free audit of any existing informal resellers, their terms and their actual order pattern.
- 2
Design the programme
Tiers, margins, deal registration and support levels set as one coherent structure.
- 3
Build the kit
Sales and pitch material built so resellers can sell without reinventing the story each time.
- 4
Launch and recruit
The programme launched with existing resellers moved onto it and new candidates approached.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is a reseller different from a dealer or distributor?
Can we move existing informal resellers onto the new structure?
Who manages the programme once it launches?
Does this include finding new resellers on an ongoing basis?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Reseller programme development, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.