Sales and marketing alignment · Marketing
Get marketing and sales to agree on what a good lead actually looks like.
Marketing and sales are meant to be two halves of one process. In most businesses they are managed, measured and even physically located separately. That naturally pulls them apart over time, even when everyone means well.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Sales and marketing alignment keeps both teams working from the same definitions, targets and information. Marketing then stops generating leads sales considers useless, and sales stops closing deals in ways marketing's messaging contradicts. GullySales sets up the shared structures and checks regularly that both teams are still using them.
We set up the specific shared structures that keep the two teams aligned. It means an agreed lead definition, a regular joint meeting, and shared visibility of what is actually happening on both sides. Drift is then caught early, rather than discovered in a lost deal.
This is the ongoing discipline that follows from integrated sales and marketing consulting's diagnosis and the marketing-to-sales SLA's written agreement. Alignment is the continued practice of keeping both in place month after month.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Marketing and sales never actually meet”
The two teams operate in parallel, exchanging leads through a CRM but never actually discussing what is and is not working between them.
“A lead definition that was agreed once has quietly drifted”
A shared standard was set at some point, but without regular checking, each side has gradually reverted to its own private interpretation.
“Sales feedback never changes what marketing does next”
Salespeople hear the same objections repeatedly and mention them informally, but nothing about marketing's messaging or campaigns changes as a result.
“A new hire on either side is never briefed on how the two teams work together”
A new marketer or salesperson joins and has to work out the informal relationship between the two functions on their own, often getting it wrong at first.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Shared lead definition maintenance
The agreed standard for a qualified lead, checked and re-confirmed periodically rather than assumed to still hold.
Regular joint meeting
A recurring session where marketing and sales review results and issues together, not separately.
Shared visibility
Both teams able to see the same enquiry and pipeline data, rather than working from separate, disconnected views.
Feedback loop
A structured way for sales objections and outcomes to reach marketing regularly and actually influence campaigns.
Alignment health check
A periodic review of whether the shared structures are still being used as intended.
How the result is measured
- Joint meetings held on schedule
- Lead definition consistency between the two teams
- Sales feedback incorporated into marketing changes
- Deals lost specifically at the marketing-to-sales handover
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with separate marketing and sales functions that rarely communicate directly
- Companies that have had a marketing-to-sales SLA or process fix but seen it drift over time
- Owners noticing marketing and sales increasingly blaming each other for results
- Growing businesses formalising the relationship between two functions before it grows further apart
- Teams wanting a regular, structured way to keep both sides honest about shared goals
Not for
It is not the right fit if.
- Solo operators with no separate marketing and sales functions to align
- Businesses unwilling to hold a regular joint meeting between the two teams
- Companies wanting a one-time fix rather than an ongoing practice
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the current relationship
We assess how much marketing and sales currently interact, formally and informally.
- 2
Audit existing agreements
We check whether a lead definition or SLA already exists and whether it is still being followed.
- 3
Establish the shared structures
A regular joint meeting and shared visibility are set up where they do not already exist.
- 4
Implement the feedback loop
A simple, consistent way for sales insight to reach and influence marketing is put into practice.
- 5
Measure and maintain
We check periodically that alignment has not drifted and correct it before it becomes a bigger problem.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a marketing-to-sales SLA?
How often should marketing and sales meet?
What if the two teams do not want to work together?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales and marketing alignment, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.