Sales and marketing alignment · Marketing
Get marketing and sales to agree on what a good lead actually looks like.
Marketing and sales are meant to be two halves of one process. In most businesses they are managed, measured and even physically located separately. That naturally pulls them apart over time, even when everyone means well.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Sales and marketing alignment keeps both teams working from the same definitions, targets and information. Marketing then stops generating leads sales considers useless, and sales stops closing deals in ways marketing's messaging contradicts. GullySales sets up the shared structures and checks regularly that both teams are still using them.
We set up the specific shared structures that keep the two teams aligned. It means an agreed lead definition, a regular joint meeting, and shared visibility of what is actually happening on both sides. Drift is then caught early, rather than discovered in a lost deal.
This is the ongoing discipline that follows from integrated sales and marketing consulting's diagnosis and the marketing-to-sales SLA's written agreement. Alignment is the continued practice of keeping both in place month after month.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Marketing and sales never actually meet”
The two teams operate in parallel, exchanging leads through a CRM but never actually discussing what is and is not working between them.
“A lead definition that was agreed once has quietly drifted”
A shared standard was set at some point, but without regular checking, each side has gradually reverted to its own private interpretation.
“Sales feedback never changes what marketing does next”
Salespeople hear the same objections repeatedly and mention them informally, but nothing about marketing's messaging or campaigns changes as a result.
“A new hire on either side is never briefed on how the two teams work together”
A new marketer or salesperson joins and has to work out the informal relationship between the two functions on their own, often getting it wrong at first.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Shared lead definition maintenance
The agreed standard for a qualified lead, checked and re-confirmed periodically rather than assumed to still hold.
Regular joint meeting
A recurring session where marketing and sales review results and issues together, not separately.
Shared visibility
Both teams able to see the same enquiry and pipeline data, rather than working from separate, disconnected views.
Feedback loop
A structured way for sales objections and outcomes to reach marketing regularly and actually influence campaigns.
Alignment health check
A periodic review of whether the shared structures are still being used as intended.
How the result is measured
- Joint meetings held on schedule
- Lead definition consistency between the two teams
- Sales feedback incorporated into marketing changes
- Deals lost specifically at the marketing-to-sales handover
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with separate marketing and sales functions that rarely communicate directly
- Companies that have had a marketing-to-sales SLA or process fix but seen it drift over time
- Owners noticing marketing and sales increasingly blaming each other for results
- Growing businesses formalising the relationship between two functions before it grows further apart
- Teams wanting a regular, structured way to keep both sides honest about shared goals
Not for
It is not the right fit if.
- Solo operators with no separate marketing and sales functions to align
- Businesses unwilling to hold a regular joint meeting between the two teams
- Companies wanting a one-time fix rather than an ongoing practice
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the current relationship
We assess how much marketing and sales currently interact, formally and informally.
- 2
Audit existing agreements
We check whether a lead definition or SLA already exists and whether it is still being followed.
- 3
Establish the shared structures
A regular joint meeting and shared visibility are set up where they do not already exist.
- 4
Implement the feedback loop
A simple, consistent way for sales insight to reach and influence marketing is put into practice.
- 5
Measure and maintain
We check periodically that alignment has not drifted and correct it before it becomes a bigger problem.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a marketing-to-sales SLA?
How often should marketing and sales meet?
What if the two teams do not want to work together?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales and marketing alignment, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How marketing and sales teams can work togetherMarketing and sales work together when they agree on what a lead is, hand over on one page, share the same numbers and look at lost enquiries together.
- How do I know if my sales team or my marketing is the problemA short test using three records you already have: enquiries by source, reply time and quote conversion. It tells you whether to look at marketing, at sales, or at the handover between them.
- Questions to ask before hiring a marketing agency in IndiaA running order for the first meeting with a marketing agency: who will work on your account, what records they ask for, how results are reported and what they say about a failure.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.