Integrated sales and marketing consulting · Marketing
Fix the handover where marketing stops and sales starts, where enquiries go missing.
Marketing and sales are usually measured and managed separately, even though a customer experiences them as one continuous process. This split is where most small businesses actually lose enquiries: marketing hands over a lead sales considers unready, or sales closes deals in a way marketing's messaging never anticipated.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Integrated sales and marketing consulting looks at your whole revenue process, marketing and sales together, to find where enquiries are lost between the two. That might be a lead marketing calls qualified that sales ignores, or a sales objection marketing never hears about. GullySales runs this as a structured review rather than treating marketing and sales as separate problems.
We review both functions together: how a lead is defined, how quickly it is followed up, and what happens when sales disagrees with marketing's idea of a good lead. We also check whether the two teams even use the same numbers.
This is a diagnostic and advisory engagement, not the execution of any one marketing or sales activity. The output is a set of specific fixes to the handover, which either team can then implement.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Marketing counts leads sales does not consider real”
Marketing reports a rising number of leads while sales says most of them are not worth calling, and neither side has agreed a shared definition.
“Sales objections never reach marketing”
Customers raise the same concern on calls every week, but marketing keeps writing content and ads that never address it, because nobody passes the information along.
“The CRM is used differently by each team, or not at all”
Marketing logs enquiry sources faithfully, sales updates deal stages inconsistently, and neither dataset can be trusted together.
“A qualified lead is contacted days after it arrives”
Marketing hands over a genuinely interested enquiry, and it sits in a queue because there is no agreed response time between the two teams.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Joint process review
A walkthrough of the full journey from marketing enquiry to closed sale, with both teams present.
Shared lead definition
An agreed, written definition of what counts as a qualified lead, ending the disagreement over lead quality.
Handover audit
A check on how quickly and completely a lead moves from marketing to sales, and where it currently gets delayed.
Feedback loop design
A simple way for sales objections and outcomes to reach marketing regularly, so content and campaigns reflect reality.
Findings and fix list
A ranked set of specific process changes, not a general report, that either team can act on immediately.
How the result is measured
- Time from lead handover to first sales contact
- Agreement between marketing and sales on lead quality
- Enquiries lost at the handover stage
- CRM data consistency between marketing and sales
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where marketing and sales blame each other for poor results
- Companies with separate marketing and sales teams that rarely meet or share data
- Owners who suspect good leads are being lost somewhere between enquiry and close
- Businesses about to grow the sales or marketing team and want the process fixed before scaling it
- Companies with a CRM that marketing and sales use differently or not at all
Not for
It is not the right fit if.
- Solo operators who handle both marketing and sales personally, where there is no handover to fix
- Businesses wanting hands-on campaign execution rather than a process review
- Teams unwilling to have both marketing and sales examined honestly, including uncomfortable findings
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand both sides
We talk to marketing and sales separately first, since each side often has a different account of where things break down.
- 2
Audit the shared data
We check what the CRM and reporting actually show, versus what each team believes.
- 3
Strategise the fix
A shared lead definition and handover process is drafted and agreed by both teams together.
- 4
Implement changes
Agreed changes are put into practice, with both teams clear on their part of it.
- 5
Measure the handover
We check whether lead response time and quality actually improved after the change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you need to speak to both teams separately?
What if our sales and marketing report to different people?
Is this a marketing-to-sales SLA project?
How long does this take?
Does GullySales implement the fixes as well?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Integrated sales and marketing consulting, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How marketing and sales teams can work togetherMarketing and sales work together when they agree on what a lead is, hand over on one page, share the same numbers and look at lost enquiries together.
- What to send an agency before the first call: a one-page brief you can fill in tonightA one-page brief with your goal, your real numbers, your limits and what you have already tried saves the first meeting from being a long interview. Copy the layout below.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.