Integrated sales and marketing consulting for owner-led Indian businesses. We plan both functions as one revenue system: who you sell to, what you say, how an enquiry becomes a deal, and how you know it is working.
Gully Sales Private Limited works with small and medium businesses across India, with marketing, sales and revenue operations under one roof.
In one paragraph
Integrated sales and marketing consulting is an engagement in which Gully Sales plans your marketing and your sales as one revenue system instead of two departments. We define the customer both teams pursue, the message both use, the funnel numbers that connect campaigns to closed deals, and the roadmap to put it in place. You get one growth plan your whole business can run on.
The problem
Most owner-led businesses did not design this. Marketing arrived later, as a website and then an agency reporting on leads and reach. Sales was there from the start, reporting on closures. Each side's numbers make sense alone; what is missing is the plan that connects them, and until it exists that connection is you.
Why it persists. Each function is doing its own job well by its own measure. Joining the two means designing them as one system, which in a small business falls to the owner, who has neither the time nor a neutral partner for it. More marketing or another salesperson always feels more productive than connecting what already exists.
If it stays unresolved. The business keeps buying growth at the top of the funnel and losing it in the middle. Costs rise faster than revenue, capable people on both sides get blamed for a structural problem, and the owner stays the bottleneck for every commercial decision.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
We control the diagnosis, the definitions, the plan, the process and the roadmap, and we help you put them to work. Lead volume, conversion and revenue also depend on your market, your team and your follow-through, so we do not promise figures.
Who it is for
What Gully Sales does
Both teams pursue the same customer.
We use your sales history, market data and interviews to choose the segments worth pursuing, then write one ideal customer definition that marketing targets and sales qualifies against.
Customer evidence replaces assumption.
We interview recent buyers, lost prospects and long-standing customers to learn why they chose, what they compared and what they objected to.
One position and one message for every channel.
We map how competitors present themselves and where you can credibly win, then write the core message and offer structure that website, campaigns and sales calls all use.
The funnel is planned as one set of numbers.
We define stages from first contact to closed deal, set qualified lead criteria, agree conversion assumptions from your data and work back from the sales target to what marketing must produce.
A roadmap you can run, with us alongside if you want.
We turn the choices into a sequenced roadmap: what to start, stop and continue, who owns each action, and the weekly review where both teams see the same numbers.
How it runs
We learn how the business works today.
Working sessions with you, your salespeople and whoever runs marketing, plus a read of your revenue, pipeline and spend records and current materials.
We choose the segments and gather customer evidence.
We analyse where past revenue and margin came from, score the segments worth pursuing on fit, margin and winnability, and interview recent buyers, lost prospects and long-standing customers.
We fix the position and the message.
We map competitor positioning, choose where you can credibly win, write the core message and offer structure, and test it in live sales conversations before any campaign uses it.
We plan the funnel as one set of numbers.
We define stages, lead criteria and conversion assumptions from your data, work back from the sales target to required marketing volumes, and write both plans as halves of one document.
We sequence the roadmap and start the reviews.
We prioritise the changes, assign owners, set up the funnel dashboard and run the first weekly reviews with both teams, staying on through implementation if you have chosen that option.
Ways to work with us
Integrated growth plan
A defined project from discovery to roadmap. You receive every deliverable and implement with your own team, after a handover session for everyone who will own part of the plan.
Plan plus implementation support
The same plan, and then we stay on: weekly funnel reviews with both teams, hands-on help with the first campaigns and process changes, and coaching for the people who own them.
Ongoing sales and marketing advisory
A standing monthly review of the funnel, the plan and the next decisions, for businesses that want a partner in the room rather than a one-time project.
Why Gully Sales
We work both sides of the funnel.
Gully Sales builds and runs marketing, sales, channel and customer success systems, so the plan is not tilted towards whichever function a consultant happens to sell.
We build for owner-led Indian businesses.
WhatsApp enquiries, quotation-led sales cycles, dealer networks and a founder who still closes deals are our normal case, not an exception to a template.
The plan carries numbers, not principles.
The funnel model states what marketing must produce and what sales must convert, so the plan can be checked every week rather than admired once.
We say plainly what we control.
Deliverables, definitions and process are ours to deliver. Revenue depends on your market and your follow-through, and we will not dress up one as the other.
Where it applies
Industrial manufacturing
B2B services
Healthcare
Distribution and dealer-led businesses
Proof
Kambar Group
Questions buyers ask
Three things. Records: revenue by product and customer type, enquiry or pipeline data, marketing spend and current materials. People: the owner for key decisions, your salespeople for working sessions and customer introductions, and whoever runs marketing. Commitment: a fixed weekly review slot once the plan is live. Patchy records are not a barrier; we start with what exists.
There is no fixed duration. It depends on the size of your team, how many segments you serve, how quickly customers can be interviewed and whether you want us to stay through implementation. After the free audit we propose a scope with a start and an expected end. Most calendar time goes on gathering evidence, not on writing documents.
That is common and not a barrier. Most owner-led businesses keep enquiries in WhatsApp, spreadsheets and salespeople's memories. We rebuild a usable baseline from invoices, enquiry logs and interviews, and set up a simple funnel record from the first week. If a CRM is needed we say so, but the consulting does not wait for one.
Against a baseline recorded before anything changes. We track the metrics agreed at the start, such as validation rate, lead acceptance rate and pipeline potential against target, in a weekly review both teams attend. Early success means the definitions, plan and process are in use; later it means movement in those numbers, reported plainly either way.
Running campaigns, writing content, building your website, implementing a CRM and hiring salespeople are separate services, and the written scope states whether any are included. Integrated consulting produces the plan, the definitions, the process and the roadmap. It does not replace your sales team or your agency; it gives them one plan to work to.
Separately, each improves its own side and reports its own numbers, and the gap between them stays yours to manage. Integrated consulting is built around the connection: one customer definition, one message, one funnel model and one review. An agency or a sales trainer can still do the execution afterwards, working from a plan that already accounts for the other side.
Yes, and we prefer to, because changing partners mid-engagement adds disruption without adding clarity. We brief your existing agency on the segment, the message and the funnel numbers, and design the process around the tools you already use. If something is clearly holding the plan back we say so, but the decision to change it stays yours.
No. The problem is sharpest in small teams, because the owner is the only integration point and has the least time. Scope is sized to the business: fewer segments, shorter interviews, a lighter roadmap. What matters is that someone with authority will agree a customer definition, a message and a set of numbers, and hold both sides to them.
Talk to us
The free audit is a working session, not a pitch. We look at your funnel, spend and pipeline with you and say plainly whether integrated consulting is the right next step or whether a smaller fix would do.