Every channel, none of them well
A little SEO, a little Instagram, a little Google Ads, an email a quarter — and no enquiries that can be traced to any of it.
Digital Marketing for PG Accommodation.
Digital marketing for PG accommodations is not a list of channels; it is deciding which two or three of them actually reach a tenant, running those properly, and measuring what each one brought in. Most businesses run five channels badly. We would rather run two well and report what they earned.
Where it usually goes wrong
Where PG accommodations lose this.
Activity is reported, results are not
The monthly report is full of green arrows: posts published, impressions, clicks. It does not say how many customers arrived, or from where.
The channels are chosen by fashion, not by the buyer
Instagram because everyone is on it, not because a tenant decides there. The channel follows the customer, not the trend.
What we would do
The work, in the order we would do it.
The order here is about money: the two or three channels are chosen and the counting is put in place before any of it is spent, because with five channels running and nothing measured no one in the business can say which two are earning their keep.
Decide which channels, and why
Where a tenant actually looks and decides, what you can afford to do well, and what to leave alone — written down.
Run the channels as one programme
Search, ads, social and email working together on one offer, to one audience, with one conversion path.
Report what it earned
Enquiries and orders by channel, against a baseline recorded first. The report that decides where the next rupee goes.
Do not lose them after they arrive
The channels bring the enquiry; the reply time and the follow-up decide whether it becomes an order. Fixed together.
What we usually find is spend spread thin across five channels with none of them counted, so nobody can tell you what an enquiry costs. Stopping the ones no one in the room can defend usually pays for the rest of the work. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for PG accommodations
The rest of what we do for PG accommodations.
Content Marketing for PG Accommodation
Plain answers to the questions a tenant asks before they enquire, published where they search.
Email Marketing for PG Accommodation
Staying in front of the enquiries that were not ready yet, until they are.
Influencer Marketing for PG Accommodation
The right creator, for the right reason, measured by enquiries rather than reach.
Marketing Strategy for PG Accommodation
Who you are for, what you promise, and which two channels will carry it — decided before any spend.
Paid Ads for PG Accommodation
Enquiries this month, at a cost per lead you can see, switched off when it stops earning.
Sales Strategy for PG Accommodation
Who to sell to, through which route, at what price, with what team — decided before the year starts.
Questions
Which digital marketing channel is best for PG accommodations?
The one a tenant uses when deciding — which for most PG accommodations is search and Maps first, then whichever social platform they actually decide on. We find out before we spend, and we would rather run two channels well than five badly.
How much should we spend on digital marketing?
Enough to learn something in a month, then scale what worked. There is no right percentage. We split the fee into our time, your media spend and production, so you can see which is which.
We get most of our bookings from platforms. Is that a problem?
It is a cost, and it is fixable. The platforms are useful for discovery; the goal is that a guest who found you there books direct next time. That needs a visible direct route, a reason to use it, and a way to stay in touch — all cheaper than the commission.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared