Chiropractic clinics · Healthcare
Keep the patient past visit eight, and catch the call that rings mid-adjustment.
A patient in acute pain does not research. They search on a phone at eleven at night, work out who is open tomorrow, and call the first clinic that picks up. A wellness patient behaves nothing like that, which is why one website cannot speak to both.
In one paragraph
Chiropractic marketing brings in the person searching at midnight with a back they cannot straighten. Whether the practice grows then depends on the front desk: the insurance question, the same-day slot, the call that went to voicemail at lunch. GullySales works on both halves, from the condition page a patient reads to the call nobody returned.
The harder problem starts after the first visit. A care plan is agreed at the report of findings, and somewhere near visit eight the patient decides they feel well enough. Nobody calls. Six months later they pull something again and search for a chiropractor nearby, as though they had never been.
How buyers decide
How chiropractic clinics are chosen.
Acute pain decides on Google Maps in about ninety seconds. The patient scans two or three reviews looking for their own symptom, sciatica or a pinched nerve or headaches, and calls whoever can see them today. If the phone goes to voicemail while the front desk is turning rooms, the next clinic on the list gets the patient. The two questions on that call are always whether they can come in today and whether you take their insurance.
Planned and cash-based care is chosen slowly. Someone weighing spinal decompression, or a pregnant patient looking for prenatal care, reads the condition page, watches a video of the doctor, and checks Healthgrades and Zocdoc alongside Google. They want to know what a first visit involves, whether there will be X-rays, and what a full plan costs before insurance enters the conversation.
Referrals are a different business again. Personal injury attorneys send auto accident cases to the clinics that document well and answer the paralegal on the first call. Primary care physicians, gyms and running clubs send the rest. One paralegal changing firms takes the auto cases with her, which is why that relationship needs a name against it and a routine, rather than a card at Christmas.
The problem
What usually goes wrong for chiropractic clinics.
What owners tell us on the first call, in their words.
“Patients disappear after visit eight”
The plan said twenty-four visits, the patient felt better at eight, and nobody phoned to ask why the last three appointments were cancelled.
“The phone rings while both of us are in rooms”
New patient calls go to voicemail at eleven in the morning, and by the time anyone listens the caller has booked elsewhere.
“Every new patient call starts with insurance”
The front desk gives a careful answer about benefits and deductibles, and the caller says thank you and hangs up.
“Our reviews are five stars and nine months old”
The most recent one was left before we changed our hours, and a patient checking today cannot tell whether the clinic is still busy.
“We ran a screening offer and got no-shows”
Forty people claimed a discounted exam on Facebook, eleven booked, four turned up, and none of them started care.
“Two thousand old patients and nobody has written to them”
The system is full of people last seen over a year ago, and the only contact any of them get is a birthday text.
What we do
What we do for chiropractic clinics.
Everything included for chiropractic clinics, and the result each part is there to produce.
A page for each condition, not one services list
Separate pages for sciatica, disc problems, headaches, prenatal care and decompression, each answering what the first visit involves and what the plan looks like.
Result: A patient searching their own symptom lands on a page about it.
Google Business Profile and the Maps position
Hours, services, treatment photographs and questions answered on the profile, checked against the website, and the Maps position tracked for your own town.
Result: The ninety-second search ends on your listing instead of the clinic down the road.
Missed-call text-back and a same-day slot rule
An automatic text to any call that rang out, plus an agreed rule for which slot in the day is held open for a patient in acute pain.
Result: The caller who reached voicemail has an appointment instead of a competitor.
An insurance answer the front desk can give in one breath
Written wording for the benefits question that keeps the caller on the line and moves to booking, with the verification itself still done properly afterwards.
Result: The insurance question stops being the point where callers hang up.
A review routine that stays inside HIPAA
An ask timed to the visit where patients feel the difference, and replies written to never confirm that someone was treated here.
Result: Recent reviews arrive without anyone putting patient information in public.
Reactivation campaigns run from your own records
The inactive list pulled from ChiroTouch, Jane or whatever you run, split by why they stopped, and worked by call, post and text where consent allows it.
Result: Former patients come back at a fraction of the cost of new ones.
An attorney and physician referral programme
A named list of the personal injury firms and medical offices that send work, a documentation standard their paralegals actually want, and a routine for keeping in touch.
Result: A referral source survives the paralegal who moves firms.
Monthly report against the baseline
New patient calls by source, missed calls, exams booked and kept, plan completion and reactivations, reported each month against the baseline recorded before work began.
Result: You can see whether growth came from new patients or from keeping old ones.
How the result is measured
- New patient calls and their source
- Missed calls and how many were called back
- Exams booked against exams kept
- Plan visits completed against visits prescribed
- Reactivated patients each month
- Reviews per month and reply rate
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
New patient exams · Sciatica and disc care · Spinal decompression programmes · Headache and neck pain care · Sports injury and performance care · Prenatal and paediatric adjustments · Auto accident and personal injury cases · Workers' compensation cases · Massage and rehabilitation add-ons · Care plan reactivation for former patients · Corporate and on-site wellness screenings
Priority campaigns
Campaigns for what chiropractic clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Same-day back pain and sciatica campaign
Search advertising for the acute searches that happen late at night and early in the morning, pointed at a page that says how soon you can see someone.
Result: The patient who cannot wait finds a clinic that says it will see them today.
Decompression and disc care campaign
A programme page, a video of the doctor explaining the table and the course, and advertising aimed at patients who have already been told surgery is the next step.
Result: Cash-based enquiries come from people who understand what they are booking.
New in town campaign
Advertising and a welcome offer aimed at people who have just moved into your area and lost the chiropractor they used for years.
Result: You reach a patient at the one moment they are actively looking for a new clinic.
Reactivation of inactive patients
A sequence by call, post and text to patients last seen six, twelve and twenty-four months ago, written differently for each group.
Result: A list that was sitting idle starts filling the quiet afternoons.
Auto accident attorney programme
Outreach to personal injury firms, a documentation and reporting standard for their cases, and a check-in routine with the paralegals who actually route the work.
Result: Accident cases arrive steadily rather than whenever someone remembers you.
Pre-season athlete campaign
Screening offers and talks at gyms, running clubs and school sports programmes in the weeks before a season starts, when injuries are still preventable.
Result: Athletes meet the clinic before they need it urgently.
Beyond search
Where we reach buyers of chiropractic clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Personal injury attorneys and their paralegals
The paralegal decides where a case goes, so the material and the follow-up are written for her rather than for the named partner.
Primary care and orthopaedic offices
Doctors refer to chiropractors they have met, and a short introduction with a clear note on what you treat opens that door.
Gyms, boxes and yoga studios
A talk, a screening morning or a simple arrangement with the owner puts you in front of people who already train and already hurt.
Running clubs and local races
Race day tents and club nights work for sports-focused practices, and we build the follow-up so a conversation turns into an exam.
Employers and on-site screenings
Warehouses, call centres and factories have back injuries as a standing cost, which makes an on-site screening an easy conversation with HR.
Massage and physical therapists nearby
Practitioners who see the same patients from a different angle refer both ways once someone sets up the arrangement.
Who it is for
This is written for these chiropractic clinics.
- Solo chiropractic practices
- Multi-doctor clinics running several treatment rooms
- Cash-based wellness and decompression practices
- Sports and rehabilitation focused clinics
- Prenatal and paediatric chiropractic
- Personal injury and auto accident focused clinics
- Chiropractic inside a multidisciplinary clinic with physical therapy
- Membership and franchise model clinics
- New practices in their first year
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for chiropractic clinics
- 1
Assess
In the free audit we trace last quarter's new patients to their real source, count the calls that went unanswered, and look at how many care plans were finished.
- 2
Answer the call
Missed-call text-back, a written insurance answer, a held slot for acute pain, and a record of every enquiry the front desk handles.
- 3
Build the condition pages
A page per condition you treat, the Google Business Profile completed, and the doctor on video explaining what a first visit involves.
- 4
Bring patients in
Local search, reviews, advertising on the acute searches, and the attorney, physician and gym relationships worked on a schedule.
- 5
Keep them and bring the old ones back
A call on the first cancelled visit that is not rebooked, and reactivation campaigns to the patients who quietly stopped coming.
Proof
What happened when owners fixed this.
These are Indian clients, with the numbers their published case studies record. We have no US clients yet, and will not pretend otherwise.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions chiropractic clinics ask before they call.
Not here? More answers, or ask on WhatsApp.