Say who you are for, or compete with everyone on price.

1. A written decision on who you serve

   The trades, the client sizes and the services you want more of, and the work you will turn down, agreed in one session.

   Result: Every later choice has something to be tested against.

2. The line a client uses to describe you

   One sentence in plain words an owner can repeat to a friend, tested on three clients before it goes anywhere near the website.

   Result: Referrals arrive pointed at the right work.

3. Site, deck and profiles saying one thing

   The same position on the home page, the credentials deck, LinkedIn and your Google profile, with the old versions taken down.

   Result: A prospect hears one agency wherever they look.

4. A minimum retainer you will state out loud

   The lowest monthly fee you will take, what it covers, and the wording for saying it plainly on a first call.

   Result: The eight thousand rupee enquiry ends politely and early.

5. What the team says when asked what you do

   One answer for the founder, the account manager and the intern at a meetup, so an owner hears the same agency twice.

   Result: Nobody describes you three different ways.

6. A list of work you will stop accepting

   The client types, the one-off jobs and the industries you will decline, written down so a slow month does not undo the decision.

   Result: The position holds when the pipeline is thin.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.