Digital marketing agencies · Pay per click advertising
Buy the searches of an owner who has just sacked an agency.
PPC for a digital marketing agency means buying the searches an owner makes when the current arrangement has failed, such as a social media agency in their city. GullySales sets the targeting, writes the ads and checks spend against the retainers signed.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for digital marketing agencies
- SEO for digital marketing agencies
- Lead generation for digital marketing agencies
- Digital marketing for your own agency
- Reputation management for digital marketing agencies
- Local SEO for digital marketing agencies
- Branding for digital marketing agencies
- Social media marketing for digital marketing agencies
- Content marketing for digital marketing agencies
Sales and marketing for digital marketing agencies, the overview.
For digital marketing agencies
Where it usually goes wrong, and what we would do.
“You bid against every agency and every freelancer”
Agency terms are among the dearest clicks in the country, so a small budget spread thin buys nothing.
“The searcher is usually mid-argument”
An owner types agency near me after a month with no report, and rings whoever answers with a plan.
“Courses and jobs outnumber clients”
Digital marketing course and internship searches will take a daily budget before noon unless they are blocked.
What we do
What we deliver for digital marketing agencies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by the service you want more of
One campaign for paid ads, one for search, one for social management, each with its own budget so cheap clicks cannot drain the rest.
Result: The service you want to grow gets its own money.
Ads naming the trade you know best
Ad text that says which industries you work in, so a click comes from an owner who recognises their own business in it.
Result: Fewer calls from businesses you would not take on.
A landing page with a qualifying form
A page per service ending in a form asking the trade, the monthly budget, what is running now and who handles marketing inside the business.
Result: The founder's call starts with the facts already on paper.
Negatives against students, jobs and other agencies
Blocks on course, jobs, internship, freelancer, salary and tools, checked each week against the terms people actually typed.
Result: Your budget stops teaching somebody else's interns.
Client brand terms kept out
Every current client's name, and the terms you buy on their behalf, excluded from your own campaigns before anything goes live.
Result: No client opens a review asking why you bid against them.
Cost per signed retainer, not per click
Spend reported against enquiries and signed retainers by campaign, beside the figures recorded before the ads began.
Result: You switch off what never produced a client.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these digital marketing agencies.
- Full-service digital marketing agencies
- Social media management agencies
- Performance marketing and paid ads agencies
- SEO and content agencies
- Independent marketing consultants and fractional marketers
- AI consultants and automation specialists
- Agencies focused on one industry, such as healthcare or real estate
- Influencer and creator marketing agencies
- Freelancers growing into a small agency
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for digital marketing agencies
- 1
Assess
The free audit traces where your last clients came from, how long they stayed, why they left, and how the founder's time is split between pitching and delivery.
- 2
Choose the niche
A written decision on which clients and services to go after, and which to stop accepting.
- 3
Build the proof
Case studies, niche pages and a proposal template that make the agency's experience easy to see.
- 4
Fill the pipeline
Referral partners, LinkedIn outreach, listing profiles and campaigns aimed at the chosen niche.
- 5
Keep the client
Onboarding, scope control and a monthly review the client understands, so the retainer survives the slow early months.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why a studio brings us in for its own pipeline.
Marketing and sales, as one job
We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is it strange for an agency to buy ads for itself?
What budget should we test with?
Why would a marketing agency need outside help with its own marketing?
Will you work on our clients' accounts?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for digital marketing agencies
Everything else we would do for you.
- SEO for digital marketing agencies
- Lead generation for digital marketing agencies
- Digital marketing for your own agency
- Reputation management for digital marketing agencies
- Local SEO for digital marketing agencies
- Branding for digital marketing agencies
- Social media marketing for digital marketing agencies
- Content marketing for digital marketing agencies
- Email marketing for digital marketing agencies
Or start from the overview: sales and marketing for digital marketing agencies.