Doctors and general clinics · Healthcare
Be the family doctor new residents find on Maps and keep for years.
A general practice grows the slow way. A family moves into the area, a child falls ill on a Sunday, and a neighbour recommends a doctor who listens. Five years later the whole family comes to you, and no advertisement can buy that trust.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
Marketing for a doctor or general clinic is making the practice easy to find and quick to reach, within the National Medical Commission's rules. Sales is the front desk turning a call into a kept appointment and a family that returns. GullySales fixes the listings and the booking routine, and sets up reminders patients have agreed to receive.
What a clinic can do is remove the friction around the visit. The Maps listing shows the right evening timings and the receptionist can say whether the doctor is in today. Lab reports reach the patient on WhatsApp, and the diabetic patient gets a reminder for the next HbA1c test. Home nursing and sample collection services need the same basics, answered within minutes.
How buyers decide
How doctors and general clinics are chosen.
For an acute illness, the choice is made in minutes and mostly on distance and availability. A parent with a feverish child searches for a doctor near me, checks whether the clinic is open now, glances at the rating and calls. If the phone rings out or the listing shows the wrong evening hours, they go to the next clinic or straight to a hospital OPD.
For a regular family doctor, the choice is slower and personal. New residents ask in the apartment WhatsApp group or at the pharmacy counter. They read reviews that mention how much time the doctor gave, and check the qualification and registration on Practo or the clinic's page. Adult children in another city often decide with their elderly parents, and they want to book and pay online.
Medical services such as home nursing, home sample collection and equipment rental are chosen in a crisis, usually after a hospital discharge. A hospital's discharge desk, the treating specialist or a pharmacist gives a name, and the family calls whoever can send someone today with clear charges. Reliability on the first visit decides whether they call again.
The problem
What usually goes wrong for doctors and general clinics.
What owners tell us on the first call, in their words.
“The phone rings through the OPD and nobody picks up”
The doctor is seeing patients, the receptionist is billing, and a mother calling at 6 pm about a high fever gives up after two tries.
“Maps says we are closed on Sunday mornings when we are open”
The listing was made by someone else years ago, and we have no idea who has the login.
“Our regular diabetic and BP patients drift away”
They come for a few months, stop when they feel fine, and the next time we see them is with a complication, or never.
“We do not know what we are allowed to put online”
A relative suggested posting patient testimonials and a festival offer on a health package, and we are not sure whether that breaks the medical council's rules.
“Our home care service gets calls but few bookings”
Families ask the charges for a nurse or a sample collection, hear a vague answer, and book an app that shows the price upfront.
“Two doctors share the clinic and patients cannot tell who sits when”
A patient wanting the lady doctor on Thursday evening has to call to find out, and many do not bother.
What we do
What we do for doctors and general clinics.
Everything included for doctors and general clinics, and the result each part is there to produce.
Corrected listings on Google, Practo and JustDial
Ownership recovered, timings per doctor, services, photographs of the clinic and registration details checked and kept consistent across every listing.
Result: A parent checking at night sees the right hours and the right doctor.
A plain clinic website within the conduct rules
Pages for the doctors, their qualifications and registration, services, timings and directions, written factually with no superlatives, offers or testimonials.
Result: A new family can check you properly before the first visit.
Front desk call and WhatsApp routine
A script for the first reply, a missed-call callback rule during busy OPD hours, and an appointment book that shows each doctor's sitting times.
Result: Fewer patients give up after an unanswered call.
Chronic care follow-up register
A simple register of diabetic, hypertensive and thyroid patients with their next due visit and a consented reminder on WhatsApp or SMS.
Result: Regular patients keep coming for their checks instead of drifting away.
Vaccination due-date reminders
A schedule for child and adult vaccinations recorded at each visit, with reminders sent before the due date to parents who have opted in.
Result: Families come back on time and remember who reminded them.
Home service pages with clear charges
Separate pages for home visits, nursing and sample collection, stating areas covered, charges, timings and the qualifications of the staff who come.
Result: A family booking care after a discharge decides without chasing you for details.
Monthly clinic report
Calls answered, appointments by source, follow-ups kept and reviews, set against the numbers we recorded before starting.
Result: You see whether the front desk and the listings are actually bringing families in.
How the result is measured
- Calls answered against calls received during OPD hours
- Appointments booked by source
- Follow-up visits kept by chronic care patients
- Vaccination and check-up reminders that led to a visit
- Home service enquiries against bookings
- Reviews received and replied to each month
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
General consultation and same-day appointments · Chronic care follow-up for diabetes and blood pressure · Child and adult vaccination schedules · Preventive health check packages · Home visits by a doctor · Home nursing and post-discharge care · Home sample collection for lab tests · Teleconsultation for existing patients · Pre-employment and school medical examinations
Priority campaigns
Campaigns for what doctors and general clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Monsoon fever season readiness
Updated timings, extra evening slots shown on the listing and a same-day appointment message, timed to the months when fever cases rise in your city.
Result: Families find an open, answering clinic when they need one most.
School reopening medicals and vaccinations
A page and a reminder to registered parents about school medical forms and due vaccinations in the weeks before schools reopen.
Result: Parents book the visit early instead of rushing on the last day.
Annual health check reminder
A reminder to patients who had a check-up last year, with the tests included and the booking steps, sent only to those who agreed to hear from you.
Result: Preventive checks become a routine families keep with you.
Post-discharge home care campaign
Information sheets for hospital discharge desks and specialists nearby, explaining your home nursing and sample collection services with charges.
Result: Families leaving hospital already have your number.
New residents welcome
A factual introduction of the clinic, its doctors and timings, shared through apartment associations in newly occupied buildings nearby.
Result: New families register with you before they need a doctor urgently.
Beyond search
Where we reach buyers of doctors and general clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Pharmacies near the clinic
We prepare a clinic card with timings and doctors for pharmacists, who are often asked by walk-in customers which doctor is available now.
Resident welfare and apartment associations
We prepare a factual note for association WhatsApp groups and a health talk outline the doctor can give at an association meeting.
Specialists and hospitals for two-way referrals
We prepare a short referral note so specialists who send patients back for follow-up know your services and timings.
Offices and factories for occupational health
We prepare an introduction for HR and admin heads nearby who need pre-employment medicals and an on-call doctor.
Schools and day care centres
We prepare a note offering school medical examinations and a vaccination awareness session for parents.
Who it is for
This is written for these doctors and general clinics.
- Single-doctor family and general practice clinics
- Polyclinics with visiting consultants
- Physicians and internal medicine consultants in private practice
- Paediatric and child health clinics
- Diabetes and lifestyle disease clinics
- Home visit doctors and home nursing services
- Home sample collection and diagnostic partner centres
- Medical equipment rental and home care providers
- Corporate and occupational health service providers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for doctors and general clinics
- 1
Assess
We check your listings on Google, Practo and JustDial, count missed calls against OPD hours, and read what you currently say online against the medical council's conduct rules.
- 2
Answer every patient
A call and WhatsApp routine for the front desk, a missed-call callback rule, and a simple appointment book that shows which doctor sits when.
- 3
Correct the information
Accurate timings, services, doctors' qualifications and registration details on every listing and a plain clinic website, with no claims of superiority.
- 4
Bring in the neighbourhood
Local search around your locality, reviews requested only after a visit, and relationships with pharmacies, labs and apartment associations nearby.
- 5
Keep families coming back
Consented reminders for follow-ups, vaccination due dates and annual checks, and a record of which families use which service.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions doctors and general clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a doctor allowed to advertise in India?
Can we post patient reviews and testimonials on our website?
Can we run Google ads for our clinic?
Can we send health tips and reminders on WhatsApp?
Does a home nursing or sample collection service fall under the same rules?
We are listed on Practo. Is that enough?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
Notes for owners