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Senior living and home care agencies · Website

Answer the cost, night staffing and dementia questions on your own pages.

A website for a senior living home or home care agency is the place a worried family reads closely before they pick up the phone. GullySales works on pages that answer what families ask, a clear route to a person, and an enquiry record that shows where each visitor came from.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of senior living and home care agencies at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for senior living and home care agencies

Sales and marketing for senior living and home care agencies, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For senior living and home care agencies

Where it usually goes wrong, and what we would do.

  • “Families read properly, and they read for answers”

    The reader at eleven at night is looking for cost, who is on site after dark, whether the same caregiver comes each visit and where a parent with dementia would stay. A gallery of dining rooms answers none of that.

  • “A page that hides the fee reads as a page hiding something”

    Declining to give any figure sends the family to the provider that publishes a starting range. State what the fee covers, what moves it, and when a quote needs an assessment first.

  • “Each care option needs a page of its own”

    Memory care, respite, post-discharge support, live-in care and hourly home care answer different worries. One page that lists them all gives search engines and families nothing specific to find.

  • “The phone and WhatsApp are the real call to action”

    A family in distress will not fill in a long form. A tap-to-call button, a WhatsApp link and a short callback request, placed where the reader decides, matter more than a contact page buried in a menu.

What we do

What we deliver for senior living and home care agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each care option

    Separate pages for memory care, respite, discharge support, live-in and hourly care, each written around the questions families bring.

    Result: A family searching for one need lands on a page about that need.

  2. A cost and inclusions page

    What a starting rate covers, what changes it and what an assessment adds, written plainly.

    Result: The question that sends families elsewhere is answered on your site.

  3. A staffing and safety page

    Who is on site overnight, how caregivers are matched and what happens as needs change, stated only as far as you can stand behind.

    Result: The family reads how care is actually organised.

  4. A route to a person on every page

    Tap-to-call, a WhatsApp link and a short callback form, with the source of each enquiry recorded.

    Result: Every enquiry arrives with a note of where it came from.

  5. A page for referrers

    A short page for discharge desks and clinics: who you can take, how to refer and who answers.

    Result: A referrer can see how to send a family and who will reply.

  6. A review of claims on the site

    Each statement about care, safety or outcomes checked for what you can support. Advertising rules differ by profession and state, so check wording with your own legal adviser.

    Result: The site says what you do, not what you hope will happen.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

Give each visitor the page that answers the search they started from.

how much does an old age home cost in my city
A fee page with the starting range, what it covers and what is extra, kept honest because families read a missing figure as something hidden.
old age home with nurse at night
A staffing page that says who is on site after dark, how many residents each person looks after and how the family is told of a fall.
home nursing for elderly parent after surgery
A page for post-hospital care at home that explains the assessment, who comes, how a regular caregiver is kept and how to start.
memory care for dementia near me
A separate page for the memory wing or home, describing the day, the staffing and the visits, apart from general residential care.
respite stay for a parent while we travel
A short-stay page with what is provided, how a trial stay is arranged and a callback form beside the phone number.

Who it is for

This is written for these senior living and home care agencies.

  • Old age homes and senior citizen homes with residential rooms
  • Dementia and Alzheimer's care homes, and homes with a dedicated memory wing
  • Senior living apartments and retirement communities
  • Home nursing and attendant agencies that send staff to a family's house
  • Home health care services that arrange nurses, physiotherapy and equipment at home
  • Franchise home care branches marketing in their own neighbourhood
  • Small care homes run from a converted house or a floor of a building
  • Day care centres for seniors, and short-stay or respite rooms
  • Providers that run both a residential home and a home care service

Not for

It is not the right fit if.

  • Nobody answers the number on the site after the afternoon, so a new site would send night-time visitors to a closed line
  • You will not state a fee range or what is included, and the page families look for first would stay empty
  • You plan to show residents in photographs without written consent, which the rules on privacy do not allow

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.

  2. 2

    Design the templates

    The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.

  3. 3

    Build and test

    The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.

  4. 4

    Load real content

    Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.

  5. 5

    Check before launch

    Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.

  6. 6

    Launch and hand over access

    The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we show photographs of residents?
Only with clear written consent from the resident or the family, and consent rules differ by case, so check with your legal adviser. Photographs of rooms, grounds and staff who agree to appear carry the page without that question.
Do we need a new site, or can the existing one be fixed?
We read the site first. Where the pages are sound but silent on cost and staffing, adding and rewriting is enough. Where the structure cannot hold separate care-option pages, a rebuild is the honest answer, and we say so.
Can the site collect enquiries without holding health details?
Yes. Ask for a name, a number, the city and a short description of the situation, and tell the visitor not to send medical records. Health detail is gathered later by your nurse in a call or an assessment.
Should the website show a resident's photograph or story?
Only with written consent from the resident or their legal representative, and with care for the others in the frame. Prefer pictures of rooms, gardens and staff who agree. Rules on privacy differ by state, so check with your own adviser before publishing any picture or story.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for senior living and home care agencies.

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Everything else we would do for you.

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Also for senior living and home care agencies

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