Industrial automation companies · Technology
Get on the plant head's shortlist before the automation budget is approved.
An automation project rarely starts with a search for an automation company. It starts with a breakdown, a new product line, a customer audit or a labour shortage on the night shift. By the time a plant asks for quotes, the maintenance head already has two names in mind, from past work, an OEM's recommendation or a trade show.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
Industrial automation marketing is being known to plant heads and maintenance engineers as the integrator for a specific kind of line. Sales is carrying a long technical and commercial evaluation through to a purchase order. GullySales writes application pages that prove what you have automated, builds a list of plants worth pursuing, and follows up quotes stuck in purchase.
Many integrators have strong engineers and a weak pipeline. Work comes from the same few customers and one PLC brand's local distributor. Quotes go out and are never chased, and the website lists brands rather than problems solved. The work here is showing a plant engineer you have solved their exact problem before, then staying present through months of evaluation and vendor registration.
How buyers decide
How industrial automation companies are chosen.
The need surfaces on the shop floor. An old relay panel keeps failing, a second shift is needed without more operators, or a customer audit asks for traceability data the line cannot give. The engineer searches for the specific problem, such as a PLC retrofit for an old press. Then they ask the OEM's local distributor for an integrator and call peers at other plants.
The decision is shared. The maintenance or project engineer judges technical fit and asks for references. The plant head weighs downtime and payback. Purchase compares offers and pushes for the lowest price, and on larger projects the owner or CFO signs off the capex. Large companies add vendor registration, and public sector units buy through GeM or a tender that can outlast the engineering.
Proof and presence close it. A reference visit to a running installation counts for more than a lower price. So does a functional design with a realistic commissioning schedule and a named engineer for support after handover. The integrator who follows up through months of approvals is usually the one still in the room when the PO is raised.
The problem
What usually goes wrong for industrial automation companies.
What owners tell us on the first call, in their words.
“Our website lists PLC brands, not problems we have solved”
A maintenance head searching for a packaging line upgrade finds our logo wall of Siemens, Allen-Bradley and Mitsubishi and no example of a line like theirs.
“Quotes go to purchase and we never hear back”
We send a detailed techno-commercial offer, the engineer says it looks good, and three months later we learn the order went to someone else.
“Most of our work comes from three customers”
If one plant freezes its capex, half our engineers are idle, and nobody has been building the next set of accounts.
“Our IndiaMART enquiries are mostly people wanting one drive”
The sales engineer spends the morning replying to buyers who want a VFD at a discount, while a real retrofit enquiry waits.
“We cannot show installations because of customer confidentiality”
Customers do not allow their names or photographs, so our best work never appears in a proposal or on the website.
“The AMC and spares business is left to chance”
Once a line is commissioned, nobody calls the plant about the annual maintenance contract, and the next upgrade goes to whoever answers a breakdown call first.
“Our engineers do the selling and hate it”
A senior engineer is pulled off commissioning to visit a prospect, and follow-up stops the moment the next project starts.
What we do
What we do for industrial automation companies.
Everything included for industrial automation companies, and the result each part is there to produce.
Application pages by industry and problem
A page for each application you have delivered, such as a SCADA upgrade for a water plant or a robotic palletiser for a cement bag line. Each gives the brands, scope and outcome in engineering terms.
Result: An engineer searching for their exact problem finds proof you have solved it.
Target account list with named contacts
Plants grouped by industry and region, with the maintenance head, project engineer, plant head and purchase contact researched for each.
Result: Sales time goes to plants that match what you do best.
Techno-commercial proposal template
A reusable proposal with scope, system architecture, commissioning plan, exclusions, warranty and AMC options, ready to adapt for each enquiry.
Result: Quotes go out faster and look like they came from a serious integrator.
Quote follow-up sequence
A tracked schedule of calls and emails to the engineer and purchase through technical clarification, negotiation and approval, with a reason recorded for every loss.
Result: A quote no longer disappears into purchase without a word.
LinkedIn presence for engineers and plant heads
Company and founder posts on real installations, commissioning lessons and upgrade decisions, plus direct outreach to the accounts on your list.
Result: The plant head recognises your name before the first meeting.
IndiaMART and enquiry routing
Qualifying questions and routing so spares enquiries, small orders and project enquiries each reach the right person on the same day.
Result: A real retrofit enquiry is answered before the one-drive buyers.
Installed base and AMC routine
A record of every commissioned line with its controller, software version and warranty date, and a call schedule for AMC renewal and upgrades.
Result: Your installed plants become your steadiest source of new orders.
Monthly report against the baseline
Enquiries by source, quotes, wins, losses with reasons and quote cycle time, compared with the baseline recorded before work began.
Result: You can see where the pipeline is actually moving.
How the result is measured
- Enquiries by source and application
- Qualified enquiries against total enquiries
- Quotes submitted, won and lost with reason
- Average time from quote to purchase order
- Revenue share from the top three customers
- AMC renewals and repeat orders from installed plants
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
PLC and control system retrofits · SCADA and remote monitoring for utilities and water plants · Packaging and end-of-line automation · Robotic welding, palletising and material handling · Energy monitoring and power quality systems · Production data, OEE and traceability systems · Panel building for OEMs · Annual maintenance and breakdown support contracts · Automation for pharma and food lines with validation needs
Priority campaigns
Campaigns for what industrial automation companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Legacy PLC retrofit campaign
A page and outreach to plants still running controllers that are out of support, explaining migration risk, downtime planning and phased cut-over.
Result: Maintenance heads worried about spares for old systems call you first.
Trade show follow-up campaign
Pre-show outreach to target accounts and a structured follow-up within days of shows such as IMTEX in Bengaluru, with every card and conversation logged.
Result: Conversations at the stall turn into site visits, not a pile of cards.
Energy monitoring campaign for high power users
Content and outreach to foundries, textile mills and plastic processors on energy monitoring and power factor, timed to the start of the financial year budget.
Result: Plants with rising power bills see a practical first project.
Water and wastewater SCADA campaign
Application pages and tender tracking for municipal and industrial water plants that need remote monitoring and pump automation.
Result: You reach both private plants and public tenders with the same proof.
Installed base upgrade campaign
A review call with every plant you commissioned more than three years ago, covering spares, software versions and the next upgrade.
Result: Your own customers bring the next project to you first.
Beyond search
Where we reach buyers of industrial automation companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Automation brand distributors and OEM channel partners
We prepare a capability note for the local distributors of PLC and drive brands, who are often asked by plants to recommend an integrator.
Machine builders and OEMs
We prepare outreach to special purpose machine builders who need panels and programming but do not keep controls engineers in-house.
EPC contractors and project consultants
We list the EPC firms and consultants who specify the automation package on new plants, and prepare an introduction and follow-up for each.
Industrial associations and estates
We prepare a talk and a leaflet for industrial associations in areas such as Peenya, Bommasandra and Hosur, where plants share maintenance problems.
Public sector buyers on GeM and tender portals
We register the relevant categories, track tenders that match your scope and prepare the standard document set a bid needs.
Who it is for
This is written for these industrial automation companies.
- PLC, SCADA and HMI system integrators
- Control panel and MCC panel builders
- Robotics and pick-and-place integrators
- Special purpose machine builders
- Process automation and DCS integrators
- Industrial IoT, MES and energy monitoring providers
- Authorised channel partners and distributors of automation brands
- Drive, motion control and servo specialists
- Retrofit and migration specialists for old control systems
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for industrial automation companies
- 1
Assess
We look at where your orders came from in the last two years, how many live quotes are waiting in purchase, and how your website and proposals describe the work.
- 2
Pick the accounts
A named list of plants by industry and region where your past applications fit, with the engineer, plant head and purchase contact for each.
- 3
Build the proof
Application pages and anonymised case notes for each kind of line you have automated, with before and after in plain engineering terms.
- 4
Bring enquiries in
Search for problem-led queries, LinkedIn outreach to plant engineers, OEM distributor referrals and trade show follow-up handled as one pipeline.
- 5
Close and keep
A quote follow-up schedule through technical and commercial rounds, and an AMC and upgrade routine for every commissioned line.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions industrial automation companies ask before they call.
Not here? More answers, or ask on WhatsApp.