Insurance agents and advisers · Financial services
Be the adviser a family calls when a claim goes wrong, and the policy follows.
Most people do not wake up wanting to buy insurance. They buy after a trigger. A child is born, a parent is admitted to hospital, a home loan is signed, or a factory's lender asks for fire cover. The agent who is remembered at that moment, and who replies the same day, usually writes the policy.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
Insurance marketing makes you the agent a family or shop owner already trusts before they need life, health, motor or fire cover. Insurance sales turns that trust into the right policy, renewed every year. GullySales builds both inside IRDAI's advertising rules, with plain explainers on cover and a renewal routine that stops policies lapsing quietly.
A visiting card and a few WhatsApp forwards do not build that memory. An insurance practice needs a steady local presence, plain explanations of what a policy covers and excludes, and a renewal calendar that is actually worked. Every piece also has to stay inside the Insurance Regulatory and Development Authority of India (IRDAI) rules on what an agent may say and how.
How buyers decide
How insurance agents and advisers are chosen.
Life and health cover is still sold mostly through a known person. A family hears about an agent from a relative, a colleague or their CA, then checks the agent on WhatsApp and Google before a first meeting at home. The spouse and often an older parent sit in on that meeting. The policy is usually signed only after the family has checked the premium against a quote on an aggregator website.
The trigger moments are specific. January to March brings tax-saving questions from salaried buyers still on the old tax regime. A hospital bill in the family sends people looking for health cover or a top-up. A new car comes with a motor policy from the showroom, which can be won back at the first renewal. For shops and small factories, fire, burglary and marine transit cover is usually demanded by a bank, a landlord or a large customer. The owner's CA often recommends who to call.
What closes the sale is less the premium than confidence about claims. A buyer who has watched a relative struggle with a cashless denial asks one question above all: will you stand with me when I claim. An agent who can show how claims are handled, and who follows up at renewal without being chased, keeps the family for decades and gets introduced to the next one.
The problem
What usually goes wrong for insurance agents and advisers.
What owners tell us on the first call, in their words.
“Our renewals lapse because nobody called in time”
A health policy renewal date passes while the family assumed it auto-renewed, and the waiting periods they had already served are at risk.
“Customers buy online and come to us only when a claim is stuck”
A client who bought a health policy on an aggregator calls us during a hospital admission, and we have no record of their policy or the insurer's cashless network.
“We sell life policies but miss the health and motor cover in the same family”
We have looked after a family's endowment plans for ten years and never asked who insures their car or their parents' health.
“The insurer's brochure is all we have to show a prospect”
A prospect asks what the policy does not cover, and we hand over a forty-page wording document instead of a plain explanation.
“Business owners treat insurance as a bank formality”
A shop owner buys the cheapest fire policy the lender accepts, underinsures the stock, and discovers the gap only after a loss.
“We are unsure what we are allowed to post on social media”
We avoid posting anything because we do not know which content needs the insurer's approval, so younger buyers never find us.
What we do
What we do for insurance agents and advisers.
Everything included for insurance agents and advisers, and the result each part is there to produce.
Renewal calendar with a call and WhatsApp routine
Every policy's renewal date recorded in one place, with reminders sent weeks ahead and a call for anything not renewed, across life, health and motor.
Result: Policies stop lapsing because a renewal slipped past unnoticed.
Household cover map for existing clients
A simple record of what each family holds across life, health, motor and home, and with which insurer, so gaps are visible before a claim exposes them.
Result: You can offer the cover a family is missing instead of another plan they do not need.
Plain-language explainers on cover and exclusions
Short pages and WhatsApp notes on waiting periods, room rent limits, co-payment and what a term plan does not pay for. Each is written from the policy wording and checked with your insurer where approval is needed.
Result: A prospect understands the policy before signing, which is what reduces complaints at claim time.
Google Business Profile and local search presence
A complete profile naming the kinds of cover you handle and the locality you serve, with reviews that speak about service and claims, not returns.
Result: A family searching for a health insurance agent nearby finds a real person with a track record.
Claim support process written down
A checklist for cashless admission, reimbursement claims and motor claims, with who to call at the insurer and the TPA, shared with clients before they need it.
Result: Clients see how you handle claims, which is the reason they stay.
Compliance check on every piece of content
A step in the content calendar where anything describing a product is marked for the insurer's approval under IRDAI's advertising rules before it goes out.
Result: You can post regularly without worrying about a line you were not allowed to say.
Enquiry record for referrals and online leads
A CRM or shared sheet recording each enquiry, who referred it, the cover discussed, the quote given and the next follow-up date.
Result: No referred family waits a week for a callback.
Monthly report against the baseline
New policies, renewals retained, lapses, enquiries by source and reply time, reported every month against the numbers recorded before work began.
Result: You can see whether the practice is growing or only replacing lapsed policies.
How the result is measured
- Renewals retained against renewals due
- New policies by line of cover
- Enquiries by source, including referrals
- Reply time to new enquiries
- Policies per client household
- Claims assisted and client reviews
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
Term life insurance · Family floater health insurance · Senior citizen health cover and super top-ups · Critical illness and personal accident cover · Disability and income protection riders · Motor insurance renewals · Home and householder insurance · Shop, office and fire insurance for SMEs · Group health cover for small employers · Marine transit and stock insurance for traders · Policy reviews and claim assistance
Priority campaigns
Campaigns for what insurance agents and advisers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Health cover review for parents over sixty
Content and a WhatsApp conversation for adult children about senior citizen health plans, super top-ups and what pre-existing disease waiting periods mean.
Result: Families think about their parents' cover before a hospital admission forces the question.
Term plan campaign for new parents and home loan borrowers
Explainers on how much term cover a family needs against income and loans, reaching young couples through referrals and local search.
Result: The conversation happens at the life event that actually prompts it.
January to March tax season follow-up
A planned sequence for clients still on the old tax regime, explaining what qualifies for deduction and what does not, without selling a product as a tax trick.
Result: The seasonal rush is handled calmly, and the policy sold is the right one.
Motor renewal win-back
A reminder routine for car and two-wheeler owners whose first-year policy came from the dealer, sent before the renewal date with a comparison of cover, not just price.
Result: Owners who never chose their motor insurer get a reason to choose you.
SME cover review for shops and small factories
Outreach to business owners covering stock valuation, fire and burglary cover, group health for staff and marine transit, with a checklist of what their current policy leaves out.
Result: Business owners see insurance as protection for their stock, not a bank formality.
Beyond search
Where we reach buyers of insurance agents and advisers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Chartered accountants and tax practitioners
We prepare a short introduction and a referral routine for CAs whose clients ask them about cover at tax time or during a loan.
Hospitals and diagnostic centres nearby
We prepare material explaining how you help with cashless admissions, for the billing and insurance desks that see families struggling with claims.
Car and two-wheeler dealers and garages
We prepare a referral arrangement and a renewal reminder routine for customers a local garage or dealer already services.
Resident welfare associations and apartment groups
We prepare a talk on health cover basics and claim documents for an apartment or RWA session, with a follow-up message for attendees.
Trade associations and market committees
We prepare a stock and fire cover checklist for traders' associations and wholesale markets, where one conversation reaches many shop owners.
Who it is for
This is written for these insurance agents and advisers.
- Individual life insurance agents tied to insurers
- Health insurance agents and advisers
- General insurance agents for motor, home and travel cover
- Point of sales persons (POSP) working through a broker
- Corporate agents and small insurance agencies
- Insurance consultants advising on claims and portfolio reviews
- Agents focused on SME and commercial cover
- Family-run agencies handling second-generation clients
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for insurance agents and advisers
- 1
Assess
We look at your client book, renewal lapses, where new enquiries come from, how fast they are answered and how claims are handled today.
- 2
Fix renewals first
A renewal calendar and reminder routine across every policy, because a retained client is worth more than a new lead.
- 3
Build the explanations
Plain pages and messages on the cover you sell, checked for IRDAI and insurer approval requirements before anything is published.
- 4
Bring families in
Local search, referral routines with CAs and dealers, and review requests from clients whose claims you handled well.
- 5
Grow each household
A cover review for existing clients that finds the missing health, motor or business policy, offered only where there is a real gap.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions insurance agents and advisers ask before they call.
Not here? More answers, or ask on WhatsApp.
Is an insurance agent allowed to advertise?
Can we offer customers a discount or gift for buying a policy?
Online aggregators are cheaper. How do we compete?
We sell for more than one insurer. Does that change the marketing?
Should we collect testimonials about claims we helped with?
Is it worth buying insurance leads from a lead website?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
Notes for owners