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Warehousing and fulfilment providers · Lead generation

A brand that sends its order volumes is nearly a client, so treat that enquiry differently.

Lead generation for a warehousing provider means finding brands about to outgrow their own storage and getting a usable enquiry from them: volumes, SKUs and a start date. GullySales builds the intake sheet, the sources worth working and the follow-up that carries a costing through weeks of comparison.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A warehouse manager leads a business buyer through the packing area

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for warehousing and fulfilment providers

Sales and marketing for warehousing and fulfilment providers, the overview.

Last updated 6 Oct 2026.

For warehousing and fulfilment providers

Where it usually goes wrong, and what we would do.

  • “Most enquiries arrive as one line”

    A founder writes need warehouse, price. With no SKU count, order volume or pin codes no costing can be built, and the reply becomes a string of questions the broker never answers.

  • “Sellers feel the strain before they search”

    A brand packing orders in a spare room does not look for fulfilment until the festival backlog arrives. Reaching it earlier means going where sellers talk, not waiting for Google.

  • “Brokers and consultants place space and never hear from you”

    Industrial property brokers and logistics consultants hear first when a company needs space. If they do not know what you take, the brief goes elsewhere.

What we do

What we deliver for warehousing and fulfilment providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An intake sheet that decides a costing

    The questions a quote needs: SKU types, carton size and weight, orders a day, the festival multiple, returns as the brand knows them, platforms and a start date.

    Result: A costing can be built from the first reply.

  2. A source list worked on purpose

    Marketplace seller groups, D2C founder communities, ecommerce agencies, property brokers and logistics consultants, each with an owner on your team and a note of what was last said.

    Result: You meet buyers before they need a quote.

  3. A line between a price query and a visit-ready brand

    A written rule: volumes given, a decision maker named and a start date inside the brand's planning window.

    Result: Operations time goes to brands that can sign.

  4. A pilot offer

    A short trial of one product line or one city's orders, written as an offer with what is measured and when it is reviewed.

    Result: A cautious brand has a way to start.

  5. A source recorded at first contact

    Call, WhatsApp, form, listing site, broker, referral and gate visit, entered on the register before the first reply goes out.

    Result: You can see which source brings visits, not only messages.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

A warehousing provider hears from brands in six ways, and each one needs different details on the register.

Founder's WhatsApp or website form
Record SKU count, orders a day, the pin codes served and the store platform. Reply with the questions still missing and a visit slot, not a rate.
Seller community or webinar
Note the group and what the seller struggled with, such as RTO stock or festival delays. Answer that problem first and mention your service second.
Industrial property broker
Record the broker's name and the brief they are placing: area, racking, location and lease length. Tell the broker once what you do not take, so fewer unsuitable briefs arrive.
Listing site enquiry
Mark it as a listing enquiry and ring the buyer the same day, before the other providers on the same lead do. Note whether they wanted storage, fulfilment or only a price.
An existing client's expansion
A second city, a new product line or a festival forecast is an enquiry from a known account. Open it on the register against the current contract.
Logistics consultant running an RFQ
Log the closing date, who evaluates and which documents are asked for. Keep a capability note ready so the answer goes out before the closing date.

Who it is for

This is written for these warehousing and fulfilment providers.

  • Third-party warehousing providers
  • Ecommerce fulfilment centres
  • Cold chain and temperature-controlled warehousing
  • Bonded and customs warehousing
  • Distribution centres for FMCG and retail
  • Shared and on-demand warehousing platforms

Not for

It is not the right fit if.

  • You have no costing method yet, so every enquiry would be answered with a rate guess.
  • Nobody can offer a site visit, and a qualified brand would wait without a next step.
  • You want enquiries from every kind of seller, while your racking and systems suit one kind of stock.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we pay for leads from listing sites?
Treat them as one source among several. The same enquiry reaches several providers and the buyer compares price first. Ring the same day, and judge the source by site visits booked, not by how many messages arrive.
The same brand enquires on three channels. How do we avoid counting it three times?
Search the register by company and phone number before adding a line. If the brand is there, add the new contact and its source to that record. You then see which channel the client trusts.
What makes an enquiry qualified?
Volumes stated, a decision maker named, a start date, and willingness to share an order file or visit. With two of the four missing, log it as a price query and ask for them.
A founder walks in after seeing our board. Does that count?
Yes. Gate visits and drive-bys are enquiries. Ask how they heard of you and write it down. Over time the register shows whether the board, referrals or search brings people to the gate.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for warehousing and fulfilment providers.

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