Paper manufacturers · Website
Build a mill website that lists grades and specifications before it shows the machine.
A website for a paper mill is a set of grade pages, a mill profile and an enquiry route that tells a converter or merchant what you make and how to ask. GullySales designs the structure, writes the specification pages and builds the enquiry form.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 13 Nov 2026.
For paper manufacturers
Where it usually goes wrong, and what we would do.
“The machine photo is not the product”
A buyer wants the grade, the GSM range and the reel width. A homepage that opens on the plant and buries the grades makes the buyer work for the answer.
“A PDF brochure hides the specification”
Specifications in a downloaded file cannot be read by search engines or by a buyer on a phone in a hurry. Put them on the page as text and offer the PDF as an extra.
“The enquiry form should ask what the sales team needs”
Grade, GSM, quantity, delivery town and the buyer's machine. A form that asks only for a name and a message produces calls that begin with the same four questions.
“Trust comes from detail”
Buyers look for the mill address, the lab, the certifications you hold and the quality checks. State only what the mill holds and can show on request, since a buyer may ask to see it.
What we do
What we deliver for paper manufacturers.
The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.
A site structure by grade
A homepage, a page per grade, a mill and quality page, a visit page and a contact route.
Result: A site a buyer can move through in the order they think.
Specification tables
Each grade page carries a table with GSM range, BF where it applies, reel widths, shade and finish as your lab states them.
Result: Specifications readable on a phone without a download.
An enquiry form for paper
A form asking for grade, GSM, quantity, delivery town and machine, linked to the register.
Result: Each form entry holds enough to price the order.
A mill visit page
A page that tells a buyer how to arrange a visit and what they will see.
Result: Visit requests come in through one route.
Mobile and speed checks
A test of the site on common phones and slow connections, with fixes.
Result: A site that opens in the plant office and on the road.
A page-owner list
A note of who updates each page when a specification changes.
Result: Pages that stay in step with the mill's actual grades.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
Each page should lead with a grade and a specification, not a machine.
- kraft paper specification gsm bf
- A grade page with a specification table as text, so the figures are searchable and the buyer need not open a PDF.
- paper mill contact for sample reel
- A short form asking grade, width, tonnage and delivery town, plus a call link, so the sales office gets what it needs to price.
- paper mill visit
- A page about the mill, its location, the grades and the route in, for the buyer who wants to see the plant.
- paper quality test report
- A page showing the lab tests the mill records for each grade, with the standard named.
- paper supplier delivery to my town
- A delivery-regions page listing towns and freight terms in words, so the merchant knows the mill can reach them.
- paper mill brochure download
- A brochure offered as a download, with the same specifications written as page text, so search finds the grades and not only the file.
Who it is for
This is written for these paper manufacturers.
- Kraft paper and liner mills supplying corrugated box makers
- Duplex board and folding box board mills
- Writing and printing paper mills for notebook and book printers
- Tissue and napkin paper mills
- Specialty paper mills for packaging, filter and food contact use
- Recycled paper mills using waste paper
- Newsprint and poster paper producers
- Mills that sell jumbo reels to converters and sheets to merchants
Not for
It is not the right fit if.
- The mill's grades and specifications are not written down in one place, so a site would be built on guesses.
- Nobody will answer the enquiry form on the day it arrives, so the site would collect forms that sit unread.
- You have no lab figures to show, so a quality page would lack the detail buyers expect.
Before you decide
Agree the work. Know how to judge it.
Websites for paper mills: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.
Make the scope clear
Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.
Check the work in use
Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.
Know when to change course
If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
Before we start
What to have ready before the work starts.
The records, access and decisions this work needs from paper manufacturers. Anything missing is noted in the written scope, with who will supply it.
- Specification sheets for each grade
- The lab or production sheet for each grade the site will show, with GSM range, BF, moisture, shade and reel widths. The tables are built from them. If a table is missing, the grade is listed as available on request. If a sheet is missing, that grade carries only confirmed facts.
- Domain and hosting logins
- The accounts for the domain and the host, held by the mill. Without them we cannot publish. If an agency or a former employee holds them, we begin by recovering them.
- Photographs of reels, the machine and loading
- Clear pictures of finished reels with labels, the machine and a loaded lorry, with safety gear in view. They support the tables. Reels are best photographed with the label facing the camera and a core visible. If none exist, the site launches with fewer pictures and a shoot follows.
- A decision on showing the rate
- A yes or no from the sales head on whether the site shows any rate, a range or none. Rates move, so we advise none. If the answer is a range, a named person updates it whenever the market moves. If the site shows one, a named person updates it.
- Certificates and licences in current form
- Scans of the certificates and licences the mill holds, with their validity. We show only those you confirm are current. If one has lapsed, it is left off.
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Agree what the site must answer
With the sales head we list the questions a converter or merchant asks before calling: which grades, what GSM and reel width, where the mill is, how to ask for a sample. The site is scoped to answer them. The scope also lists what the site will not do, such as quote live rates or take payments. You approve the scope in writing.
- 2
Collect the specification sheets and name signers
We gather the specification sheets, certificates, photographs and the mill's profile, each with a named person who confirms it. Where a figure is uncertain, such as a width range, we mark it and ask again. The lab head signs the figures, the sales head signs the contact and delivery details, and the mill head signs the profile. No page is written on a guess.
- 3
Sketch the structure by grade
We draw the site as a buyer would use it: grade pages, the mill profile, a visit page and an enquiry form. A buyer can reach any grade in one step. A visit page tells a buyer whom to ask for and what to bring. The sales head and the production head approve the structure before design starts.
- 4
Write tables and form on a test site
We place the specification tables, the grade text and the form on a private test site. The lab head reads every table, and the sales head tests the form with an enquiry. The form asks for grade, GSM, quantity, town and a phone number, and no more.
- 5
Check phones, speed and the page owners
We test the pages on common phones and slow connections, check image sizes and confirm that each page has a named owner who updates it. We also confirm that the enquiry form's messages arrive in the sales office's inbox and a copy goes to the sales head. You give the go-ahead for launch after the checks are clear.
- 6
Go live and read the first enquiries
After launch we check every link, the listing address and the search appearance, and hand the logins to a named person. We compare the enquiries that came through the site with the register's starting figures, and you decide which page to improve first.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we show rates on the website?
Can the website replace the brochure?
Should the old site be mended or rebuilt?
Can the site show the mill's certificates?
When is a rebuild better than repairing the old pages?
How should the site show a quality certificate?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
More for paper manufacturers
Related work to consider.
Closest to this: search and visibility
Also for paper manufacturers
Or start from the overview: sales and marketing for paper manufacturers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.