Pump manufacturers · Website
Build a site that shows the pump, the curve and the sites supplied in one place.
A website for a pump manufacturer is the reference point that dealers, consultants and plant engineers check before they send a duty point. GullySales works on the structure, the technical content and the enquiry form, so the site reads like a catalogue an engineer can use.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For pump manufacturers
Where it usually goes wrong, and what we would do.
“The site is checked before the first call”
A consultant or purchase officer looks you up after hearing your name. If the site shows an unclear range and no documents, they assume the same of the works.
“Engineers want data they can copy”
Flow range, head range, materials, standards and a downloadable data sheet are what a technical reader looks for. A page of marketing language gives them nothing to put in a schedule.
“The enquiry form decides the quality of leads”
A form asking for name and message produces vague enquiries. A form that asks for fluid, flow, head and site produces enquiries a sales engineer can quote from.
“Dealers use it as a reference”
A dealer deciding whether to stock your range opens the site on a phone. Slow pages, tiny text and missing price information send that dealer to a competitor.
What we do
What we deliver for pump manufacturers.
The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.
A site map built around pump families
Pages for each family and duty, with a clear route from the home page to the data sheet and the enquiry form.
Result: Any pump family can be reached in a few clicks from the home page.
Family pages with technical content
Range, materials, standards, applications and sites supplied, written with your engineers.
Result: Each page carries data your own engineers have approved.
A document download area
Data sheets, curves, certificates and approvals available as clean files, with a request form for those that need a name.
Result: A consultant can attach your papers without phoning.
An enquiry form that gathers the duty point
A short form with fields for fluid, flow, head, material and site, sending the answers into your enquiry record.
Result: Each enquiry arrives with the data needed for a quotation.
A phone-first dealer page
A page with the catalogue, margin enquiry and contact for dealers, built to read on a phone.
Result: A dealer can open, read and forward it from a phone.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
What buyers search for before opening a pump maker's site, and the page that answers it.
- pump curve download for a model
- A family page with a downloadable curve and data sheet in text and PDF. Engineers copy numbers into a requisition.
- openwell pump head and discharge
- A table of models with head, discharge and power, in a form that can be read on a phone by a dealer standing at the counter.
- pump manufacturer test certificate
- A page listing the certificates and standards you hold, with scans where permitted. Consultants look here before adding you to a schedule.
- pump supplied to a type of plant
- A project page with the customer's consent, naming the duty and the site type. No claims of savings.
- become a pump dealer
- A dealer page stating the territory, the range and how to apply, with a phone-first form.
- contact a pump maker with my duty point
- An enquiry form asking flow, head, fluid and application, so the quotation can begin without a second round of questions.
Who it is for
This is written for these pump manufacturers.
- Agricultural submersible and openwell pumpset makers selling through dealers
- Domestic and monoblock pump makers for homes, apartments and small commercial buildings
- Centrifugal and end-suction pump makers for industrial and process plants
- Multistage and boiler feed pump makers
- Effluent, sewage and slurry pump makers
- Fire-fighting pump set makers supplying to fire contractors
- Dosing, metering and chemical process pump makers
- Pump makers with a repair, overhaul and spares business beside new supply
Not for
It is not the right fit if.
- Your engineers cannot supply curves, materials or certificates, so the pages would repeat a brochure.
- Models are about to change and the catalogue is not settled.
- The problem is that enquiries are not answered, and a better site would send more of them to the same desk.
Before you decide
Agree the work. Know how to judge it.
Website for pump manufacturers: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.
Make the scope clear
Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.
Check the work in use
Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.
Know when to change course
If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Build scope agreement
Your requirements brief comes first, followed by a conversation. We agree the build scope, fee, and term in writing before work starts.
- 2
Access and content confirmation
We check available content, domain access, and hosting arrangements. You confirm missing material and whether preserving an existing site’s search standing requires a redesign scope.
- 3
Sitemap and design approval
You approve the page list, platform, and content responsibilities. Phone and desktop designs then go to you for approval before development.
- 4
Test-site content approval
The approved designs become working pages with real content. You review business details on the test site and approve the content before launch checks.
- 5
Launch approval
You approve the finished pages and launch checklist before the site goes live. Where an old site exists, its addresses are mapped to destinations you approve as part of this decision.
- 6
Live checks and access handover
After launch, we test the live enquiry routes and tracking, complete agreed corrections, and hand over documented account access and source files for your acceptance. Further improvements are distinguished from build corrections and scoped separately.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a new website or can you fix the old one?
What does the site need to show to be taken seriously by consultants?
How should the site show old model names we have replaced?
Should the site show prices?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pump manufacturers
Related work to consider.
Closest to this: search and visibility
Also for pump manufacturers
Or start from the overview: sales and marketing for pump manufacturers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.