Clubs and gymkhanas · Website
Give outsiders a site that explains the club and shows how to join.
A website for a club or gymkhana serves two groups: members who need notices and bookings, and outsiders who want to understand the club and apply. GullySales designs the public pages, the enquiry forms and the hire pages, and leaves the members' area separate.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 22 Oct 2026.
For clubs and gymkhanas
Where it usually goes wrong, and what we would do.
“One login hides everything”
A site that opens with a members' login tells a stranger nothing. The public face and the members' area should be separate.
“Facilities are listed without detail”
A line saying tennis does not tell a parent about coaching or timings. A page per facility answers them.
“Hire details live in someone's head”
A host asks for capacity and catering rules and waits for a call. A hire page answers on the spot.
“Phones are the main screen”
Applicants and hosts browse on mobile. Tables of fees in tiny type or a long form fail them.
What we do
What we deliver for clubs and gymkhanas.
The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.
A public home page
An overview of the club, its facilities and the way to join.
Result: An outsider understands the club at once.
Facility pages
Descriptions of courts, pool, dining and rooms with access rules.
Result: Each facility has its own page.
A joining page and form
Steps, documents and an enquiry form routed to one person.
Result: Applications arrive in one organised place.
A hire page
Capacity, layout, catering and booking steps for halls and lawns.
Result: Hosts plan without waiting for a call.
A phone check
Testing of layout and loading on common mobile devices, with fixes.
Result: The pages work on the screens people use.
A fees-and-process explainer
A page, or a section of the joining page, setting out the order: proposer, seconder, form, interview, entrance fee, subscription. Whether amounts appear or are given on request is the committee's choice, and the page is built for either.
Result: An applicant sees the whole route before contacting the office.
A notice archive kept apart
A tidy place for circulars and past notices, kept separate from the public pages so that a stranger does not land on an expired announcement from an old festival.
Result: Public pages show only current information.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
What outsiders look for on a club's site, and the page that answers.
- how to join the club
- A joining page with steps, documents, the proposer rule where it applies and the form. No promised wait.
- club facilities and sports
- A page for each facility with photographs, timings and coaching, written in plain words and not only the local names.
- hall and lawn hire rates and capacity
- A hire page with capacity, layout, catering arrangement, music rules and a booking form. A host reads this before calling.
- club events calendar
- A public calendar that shows which events are open to guests. Old posters are removed once the date is past.
- club contact and directions
- A contact page with the gate, parking, office hours and a map. It matches the listing on Maps exactly.
- members' login
- A clear link for members, placed away from the first screen. The home page speaks to those outside.
Who it is for
This is written for these clubs and gymkhanas.
- Old gymkhanas and institutional clubs with proposal-based membership
- Sports clubs for cricket, tennis, badminton, swimming or squash
- Country and resort clubs with a joining fee
- Residential township and apartment community clubs
- Corporate and PSU recreation clubs
- Cultural, language and community-based social clubs
- Golf and racquet clubs with a play-and-pay arrangement
- Clubs that rent banquet halls and lawns for events
Not for
It is not the right fit if.
- The members' area holds everything and the committee will not publish a public page, so a site would be only a login.
- Nobody owns the site after launch, and a page of old events and rates soon shows that it is neglected.
Before you decide
Agree the work. Know how to judge it.
Website for clubs and gymkhanas: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.
Make the scope clear
Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.
Check the work in use
Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.
Know when to change course
If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Build scope agreement
Your requirements brief comes first, followed by a conversation. We agree the build scope, fee, and term in writing before work starts.
- 2
Access and content confirmation
We check available content, domain access, and hosting arrangements. You confirm missing material and whether preserving an existing site’s search standing requires a redesign scope.
- 3
Sitemap and design approval
You approve the page list, platform, and content responsibilities. Phone and desktop designs then go to you for approval before development.
- 4
Test-site content approval
The approved designs become working pages with real content. You review business details on the test site and approve the content before launch checks.
- 5
Launch approval
You approve the finished pages and launch checklist before the site goes live. Where an old site exists, its addresses are mapped to destinations you approve as part of this decision.
- 6
Live checks and access handover
After launch, we test the live enquiry routes and tracking, complete agreed corrections, and hand over documented account access and source files for your acceptance. Further improvements are distinguished from build corrections and scoped separately.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Does the members' area need rebuilding?
Can the site show fees?
Can the dining page mention the bar?
Should the site show fees?
Does the members' area need rebuilding too?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for clubs and gymkhanas
Related work to consider.
Closest to this: search and visibility
Also for clubs and gymkhanas
Or start from the overview: sales and marketing for clubs and gymkhanas.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.