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GullySales

Clubs and gymkhanas · Website

Give outsiders a site that explains the club and shows how to join.

A website for a club or gymkhana serves two groups: members who need notices and bookings, and outsiders who want to understand the club and apply. GullySales designs the public pages, the enquiry forms and the hire pages, and leaves the members' area separate.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Club staff reviewing member bookings at a reception desk

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 22 Oct 2026.

For clubs and gymkhanas

Where it usually goes wrong, and what we would do.

  • “One login hides everything”

    A site that opens with a members' login tells a stranger nothing. The public face and the members' area should be separate.

  • “Facilities are listed without detail”

    A line saying tennis does not tell a parent about coaching or timings. A page per facility answers them.

  • “Hire details live in someone's head”

    A host asks for capacity and catering rules and waits for a call. A hire page answers on the spot.

  • “Phones are the main screen”

    Applicants and hosts browse on mobile. Tables of fees in tiny type or a long form fail them.

What we do

What we deliver for clubs and gymkhanas.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A public home page

    An overview of the club, its facilities and the way to join.

    Result: An outsider understands the club at once.

  2. Facility pages

    Descriptions of courts, pool, dining and rooms with access rules.

    Result: Each facility has its own page.

  3. A joining page and form

    Steps, documents and an enquiry form routed to one person.

    Result: Applications arrive in one organised place.

  4. A hire page

    Capacity, layout, catering and booking steps for halls and lawns.

    Result: Hosts plan without waiting for a call.

  5. A phone check

    Testing of layout and loading on common mobile devices, with fixes.

    Result: The pages work on the screens people use.

  6. A fees-and-process explainer

    A page, or a section of the joining page, setting out the order: proposer, seconder, form, interview, entrance fee, subscription. Whether amounts appear or are given on request is the committee's choice, and the page is built for either.

    Result: An applicant sees the whole route before contacting the office.

  7. A notice archive kept apart

    A tidy place for circulars and past notices, kept separate from the public pages so that a stranger does not land on an expired announcement from an old festival.

    Result: Public pages show only current information.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Searches your buyers type

What outsiders look for on a club's site, and the page that answers.

how to join the club
A joining page with steps, documents, the proposer rule where it applies and the form. No promised wait.
club facilities and sports
A page for each facility with photographs, timings and coaching, written in plain words and not only the local names.
hall and lawn hire rates and capacity
A hire page with capacity, layout, catering arrangement, music rules and a booking form. A host reads this before calling.
club events calendar
A public calendar that shows which events are open to guests. Old posters are removed once the date is past.
club contact and directions
A contact page with the gate, parking, office hours and a map. It matches the listing on Maps exactly.
members' login
A clear link for members, placed away from the first screen. The home page speaks to those outside.

Who it is for

This is written for these clubs and gymkhanas.

  • Old gymkhanas and institutional clubs with proposal-based membership
  • Sports clubs for cricket, tennis, badminton, swimming or squash
  • Country and resort clubs with a joining fee
  • Residential township and apartment community clubs
  • Corporate and PSU recreation clubs
  • Cultural, language and community-based social clubs
  • Golf and racquet clubs with a play-and-pay arrangement
  • Clubs that rent banquet halls and lawns for events

Not for

It is not the right fit if.

  • The members' area holds everything and the committee will not publish a public page, so a site would be only a login.
  • Nobody owns the site after launch, and a page of old events and rates soon shows that it is neglected.

Before you decide

Agree the work. Know how to judge it.

Website for clubs and gymkhanas: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.

Make the scope clear

Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.

Check the work in use

Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.

Know when to change course

If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Build scope agreement

    Your requirements brief comes first, followed by a conversation. We agree the build scope, fee, and term in writing before work starts.

  2. 2

    Access and content confirmation

    We check available content, domain access, and hosting arrangements. You confirm missing material and whether preserving an existing site’s search standing requires a redesign scope.

  3. 3

    Sitemap and design approval

    You approve the page list, platform, and content responsibilities. Phone and desktop designs then go to you for approval before development.

  4. 4

    Test-site content approval

    The approved designs become working pages with real content. You review business details on the test site and approve the content before launch checks.

  5. 5

    Launch approval

    You approve the finished pages and launch checklist before the site goes live. Where an old site exists, its addresses are mapped to destinations you approve as part of this decision.

  6. 6

    Live checks and access handover

    After launch, we test the live enquiry routes and tracking, complete agreed corrections, and hand over documented account access and source files for your acceptance. Further improvements are distinguished from build corrections and scoped separately.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Does the members' area need rebuilding?
Not necessarily. The members' area, with its bookings, notices and bills, may work well already. We keep it separate and put the effort into the public pages, which outsiders and search engines see. If the committee wants the members' area rebuilt, that is a separate piece of work with its own scope, agreed in advance.
Can the site show fees?
The committee chooses what to show. The site can set out the joining process in full and say that fees are given on request, or it can publish a table. The page is built so that the amounts change in one place when the committee revises them.
Can the dining page mention the bar?
We describe the food, the dining rooms and the function spaces and leave drink promotion out. Advertising rules for alcohol are restricted and differ by state. Your own adviser can confirm what the club's licence allows to be said, and the dining page is written to stand on the food and the setting.
Should the site show fees?
Show hire rates if the committee agrees, and for membership explain the process and give a contact. Fees can differ by section and type of nominee, and a figure left up after a revision causes an argument at the desk.
Does the members' area need rebuilding too?
Not as a first step. Put a public site in front of the existing members' login and leave the login as it is. Rebuilding the members' area is a separate project, with its own data and privacy questions.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.