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GullySales

Community development NGOs · Website

Build a site where each village or ward has its own page and a named person.

A website for a community NGO is the place where a funder, official or volunteer checks that your work is real, local and current. GullySales works on area pages, programme pages, a clear contact route and a site that loads on a weak mobile signal.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of ngos at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026.

For community development NGOs

Where it usually goes wrong, and what we would do.

  • “The home page speaks in generalities”

    A banner about transformation and a row of icons tell a CSR officer nothing. A list of places with a line about the work in each tells them where to look.

  • “Most visitors use a phone”

    A site designed for a large screen with heavy images fails on a basic phone and a weak signal. Text should load first and images second.

  • “The contact route is unclear”

    A visitor cannot tell whether to write to the director, the area lead or the office. An enquiry form that asks who the visitor is and which area interests them sends it to the right person.

  • “Documents are hidden or missing”

    Funders and officials look for annual reports, audit statements and policies. Where you hold them, place them on a page that is easy to find, with the date.

What we do

What we deliver for community development NGOs.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Site structure around places and programmes

    A plan of pages: home, one per area, one per programme, about, documents and contact.

    Result: A sitemap your team has read and approved.

  2. Area page template

    A repeatable layout for need, work, partners, sourced figures, photographs with consent and a contact.

    Result: A new area page can be filled in without a designer.

  3. Mobile-first build

    Pages designed for small screens, readable fonts and light images.

    Result: The site opens and reads on a basic phone.

  4. A documents page

    A tidy place for the reports and policies you choose to publish, each with a date.

    Result: A funder finds your documents without asking.

  5. Enquiry forms routed by interest

    Separate short forms for funders, volunteers and givers, each sent to a named person.

    Result: Every form submission reaches an owner.

  6. Editing training

    A walk-through for the staff member who will keep the site updated.

    Result: The site can be changed by your own team.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

What the page must show

Put these on every village page and the home page.

The village or ward by name
A page per place with its name, the programme running there and a named staff contact. Funders and residents land on the place they asked about.
What the programme does, in plain words
A paragraph describing the activity and who takes part, without a figure you cannot source and without photographs where consent is missing.
Partners and hosts, with agreement
The local body or school that hosts the programme, named with permission, so a visitor can confirm the work with someone in the place.
How to visit or volunteer
Who to contact, when the centre is open and how a visit is arranged, in a form a phone user can fill in.
Documents a funder asks for
A page listing the documents the organisation holds and is willing to share on request, with a contact for the request. State no status claim.

Who it is for

This is written for these community development NGOs.

  • Village and gram panchayat development NGOs
  • Urban slum and ward-level community NGOs
  • Water, sanitation and hygiene programmes
  • School retention and community library programmes
  • Self-help group and livelihood federations
  • Community health and nutrition workers
  • Resident welfare and neighbourhood improvement groups
  • Tribal and forest-edge community programmes

Not for

It is not the right fit if.

  • No one is assigned to update the site after a coordinator leaves, so a village page would soon describe staff who have gone
  • You have no consent record for the photographs you plan to use, and a public site would make that gap permanent

Before you decide

Agree the work. Know how to judge it.

Websites for community development NGOs: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.

Make the scope clear

Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.

Check the work in use

Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.

Know when to change course

If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Build scope agreement

    Your requirements brief comes first, followed by a conversation. We agree the build scope, fee, and term in writing before work starts.

  2. 2

    Access and content confirmation

    We check available content, domain access, and hosting arrangements. You confirm missing material and whether preserving an existing site’s search standing requires a redesign scope.

  3. 3

    Sitemap and design approval

    You approve the page list, platform, and content responsibilities. Phone and desktop designs then go to you for approval before development.

  4. 4

    Test-site content approval

    The approved designs become working pages with real content. You review business details on the test site and approve the content before launch checks.

  5. 5

    Launch approval

    You approve the finished pages and launch checklist before the site goes live. Where an old site exists, its addresses are mapped to destinations you approve as part of this decision.

  6. 6

    Live checks and access handover

    After launch, we test the live enquiry routes and tracking, complete agreed corrections, and hand over documented account access and source files for your acceptance. Further improvements are distinguished from build corrections and scoped separately.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can you show our registration or tax status?
Only as you supply it. We do not state any status ourselves, and your adviser should confirm what appears on a page.
Do we need a local-language version?
If residents or officials will use the site, yes. A local reader reviews each translated page before it goes live.
Who owns the site?
You do. The domain, content and photographs stay with your organisation.
Why not just state our registration or tax status on the site?
Because a statement of status must be exact and current, and a mistake is serious. GullySales does not write or imply status claims. Keep the original documents available for funders on request and let them check the source themselves.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.