Franchise systems · Website
One domain, two front doors, and a locator that works on a phone.
A website for a franchisor serves a candidate looking for investment and territory facts, and a customer looking for the nearest outlet. GullySales builds the development section and the location pages as separate routes on one domain, with the figures held to your disclosure document.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 5 Oct 2026.
For franchise systems
Where it usually goes wrong, and what we would do.
“The candidate and the customer arrive wanting opposite things”
One wants the investment range and what support looks like; the other wants an address and opening hours. A homepage that tries to serve both sends each to the wrong place. Two clear doors from the first screen solve it.
“The store locator is the most used page for customers”
A customer on a phone, standing in a street, wants the nearest unit and a button to call or get directions. A locator that needs a postcode typed three times, or lists a closed unit, loses the visit.
“Every figure on a development page is a representation”
A line about what owners take home, a payback claim or a headline return becomes a financial statement the moment it is published. Pages need a review step with your franchise counsel built in, not added after a complaint.
“Unit pages written from a template look like one page repeated”
Two hundred pages with only the town changed give a customer nothing and give a search engine little reason to show them. Each needs the neighbourhoods served, the services sold there and details only that unit holds.
What we do
What we deliver for franchise systems.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A development section with its own route
Pages on investment, territory, training, support and the path from enquiry to opening, with a form that asks capital, city and experience.
Result: Candidates find straight answers and arrive qualified.
A location finder built for phones
Search by area or current position, showing the unit's address, hours, phone number and a directions link, kept in step with its Google profile.
Result: A customer finds the nearest open unit in a few taps.
A page for each unit written for its territory
The neighbourhoods served, the services customers buy there and the contact for that unit, drafted from conversations with the owner.
Result: Each unit has something that can rank in its own area.
A counsel review step in the publishing process
A fixed point where anything about earnings, fees or territory is sent to your franchise counsel before it goes live.
Result: Nothing touching performance is published unseen.
Forms routed to the right person
Candidate forms to the development team, customer forms to the unit concerned, with a copy and a source tag in the CRM.
Result: No enquiry lands in a general inbox.
Tracking set up by audience
Visits, form completions and calls recorded separately for candidates and customers, and by unit.
Result: You can see which pages produce owners and which produce bookings.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
What candidates and customers search and the page that answers each.
- [brand] franchise cost
- A cost page with the parts of the investment as stated in your disclosure document, and what is not included.
- [brand] franchise opportunities in [state]
- A territory page saying which areas are open, which are taken and how a territory is defined.
- [brand] near me
- A store locator that works on a phone, with each unit's address, hours and contact kept current.
- [brand] franchise vs [competitor]
- A comparison page that states your own terms and support plainly and makes no claim about the competitor.
- [brand] franchise support and training
- A page describing the training and support a franchisee receives, with only what the agreement provides.
- speak to a [brand] franchisee
- A page explaining how validation calls are arranged, so candidates know they can speak to owners.
Who it is for
This is written for these franchise systems.
- Emerging franchisors under twenty-five units
- Established systems adding units in new states
- Food and beverage franchise systems
- Home services and residential franchise brands
- Health, fitness and wellness studio franchises
- Childcare, tutoring and education franchises
- Senior care and staffing franchise systems
- Multi-unit and area developer models
- Franchisors relying on a broker network for most deals
Not for
It is not the right fit if.
- The disclosure document and territory map are not final, so a website would state terms that change
- The store locator would list units whose details nobody has checked, and customers would reach closed doors
- Candidate and customer routes are not separated in the plan, so one site would speak to both and suit neither
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the page list, what each page must answer, and who supplies the text and photographs, before any design starts.
- 2
Design the templates
The home page, a service page, a location page and the enquiry page are designed first, on phone and desktop, and shown to you.
- 3
Build and test
The site is built and checked on real phones and the common browsers. Every form, call button and WhatsApp link is tested end to end.
- 4
Load real content
Actual copy, images and information replace placeholders. Pages are read through once by you, since you spot wrong details we cannot.
- 5
Check before launch
Tracking, page titles, the sitemap and the privacy page are checked on the staging site. If an old site exists, its addresses are mapped so old links still land somewhere.
- 6
Launch and hand over access
The site goes live and we record the domain, hosting, content login and analytics in your name. The first live enquiry is traced to confirm tracking works.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should franchise pages sit on our main website?
Can franchisees run their own websites?
What should the page say about earnings?
What should a franchise website avoid saying about earnings?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for franchise systems.
More for franchise systems
Everything else we would do for you.
Closest to this: search and visibility
Also for franchise systems
Or start from the overview: sales and marketing for franchise systems.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.