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Livestock technology companies · CRM

Keep every farm, cooperative and pilot in one record the whole team can read.

A CRM for a livestock technology company is a shared record of each farm, cooperative, vet and partner, with the stage of their pilot and what was promised. GullySales sets up the fields, stages and rules in a tool your team will actually open, such as Zoho CRM or HubSpot.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dairy producers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for livestock technology companies

Sales and marketing for livestock technology companies, the overview.

Last updated 18 Oct 2026.

For livestock technology companies

Where it usually goes wrong, and what we would do.

  • “A pilot is a project, not a single deal”

    A pilot has a herd, a start date, a scorecard, a farm contact and a support history. A CRM that holds only a name and an amount loses the detail that decides whether the pilot converts to a paid contract.

  • “Field staff note things in chats”

    The installer tells the founder about a battery problem in a message, and it never reaches a record. A CRM works only if there is one quick way for field staff to log a visit from a phone, in a few words.

  • “A cooperative has layers”

    A federation, a union, a collection centre and a member farm are linked but separate. The CRM has to show which farms came through which cooperative, so a cooperative head can be told how their members are doing.

  • “Partners need their own view”

    A dealer or vet in a distant district sells on your behalf. If their leads and demos sit in a personal notebook, you cannot tell whether the district is being served or ignored.

What we do

What we deliver for livestock technology companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Fields and stages for pilots

    A set of fields such as herd size, district, language, pilot scorecard and stage, set up to match your sales process.

    Result: Each pilot has a stage and a scorecard in the same record.

  2. A mobile logging routine

    A short form or message format for field staff to log a visit from a phone.

    Result: A visit is written down on the day it happens.

  3. Cooperative and farm links

    A structure linking member farms to the cooperative and federation they belong to.

    Result: You can list every farm that came through one cooperative.

  4. A partner view

    A simple report of leads, demos and pilots by dealer, vet or field officer.

    Result: You can see which partners are active and which are quiet.

  5. Team training

    A walk-through for founders, sales and support, with a one-page guide on what to log.

    Result: Your team knows what to enter and when.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

These fields let one record hold a pilot, not just a name.

Herd size and device count
Filled by the installer. It shows pilot scale and the units each farm holds.
Pilot start date, scorecard and review date
Filled by the sales lead. A pilot without a recorded scorecard ends in argument.
Contacts by role
Owner, manager, worker, vet and cooperative officer, each with the reason they matter. Shows who decides and who uses.
Cooperative or union linked
Links a farm to its cooperative and federation. Lets you see which members follow a leader.
Support log and last app use
Filled by support. A farm that has stopped opening the app is the one to call.

Who it is for

This is written for these livestock technology companies.

  • Herd management software and farm app companies
  • Cow health, heat detection and wearable sensor makers
  • Milk quality testing and analyser companies
  • Cattle identification and traceability technology providers
  • Poultry house climate and monitoring system makers
  • Cold chain and milk collection software providers
  • Fodder, feed ration and nutrition planning apps
  • Drone and remote monitoring service providers for large farms

Not for

It is not the right fit if.

  • Field staff report in chat and will not log in a record
  • You have not yet signed any pilot, and a record designed now would guess the stages
  • Farmer data is collected without a stated purpose, so storing it in a record would add risk

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM should we use?
The one your team will open. Zoho CRM and HubSpot both suit a small team; a shared sheet can start. We choose after seeing how your pilots and field staff work.
Can the CRM hold farmer data safely?
Hold only what you need, with a consent notice that your legal adviser approves. Keep marketing lists apart from farm monitoring data.
Will field staff really use it?
They will if logging is short and works on a phone. We design the routine around what an installer can do standing in a shed.
Who sees farmer data in the record?
Only staff who need it for the pilot and support, with access set by role. Tell the farmer what you record and why, and delete it when asked or when the purpose ends. Check data-protection obligations with your own adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for livestock technology companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for livestock technology companies

Or start from the overview: sales and marketing for livestock technology companies.

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