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Subscription businesses · Lead generation

Fill the trial list with people who will still be paying in the third month.

Lead generation for a subscription business is the work of bringing in people who start a trial, sample or first plan and are likely to renew it. GullySales works on the sources, the offer and the sign-up path that bring in members who stay.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Software Subscriptions product collection

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for subscription businesses

Sales and marketing for subscription businesses, the overview.

Last updated 18 Oct 2026.

For subscription businesses

Where it usually goes wrong, and what we would do.

  • “A sign-up is not a lead worth the same as another”

    A tiffin kitchen that gets trial requests from an office floor and from a one-off Instagram contest has two different lists. The office floor orders again on Tuesday. The contest list took the free box and left. Counting both as leads hides which source pays.

  • “The first-month discount picks the audience”

    A steep opening offer attracts the person who compares prices every month. A modest offer with a clear plan after it attracts the person who wants the service. The offer is a filter, and owners set it without checking who it lets in.

  • “Groups sign up together and leave together”

    One resident in a housing society tries the plan and tells the building's WhatsApp group. Ten neighbours follow, and the same group can carry a complaint about a late delivery just as sharply. Group sources need a named contact and a clear service promise.

  • “The form asks too much or too little”

    A trial form that wants an address, a payment mandate and a food preference loses visitors halfway. A form that asks only for a phone number leaves the kitchen guessing what to cook. The right questions are the ones needed to deliver the first week.

What we do

What we deliver for subscription businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A source map of your members

    Your paying members matched back to where they first came from, whether a society, an office, a referral, search or an advert.

    Result: You can name the source whose members are still paying.

  2. A trial offer set at a repeatable level

    An opening offer you can afford to run every season, written beside the plan price that follows it.

    Result: The offer no longer needs to be withdrawn when the margin is checked.

  3. Group and corporate sign-up routes

    A simple pitch and sign-up sheet for a society, office or club, with one person who collects the group.

    Result: A group can join in one step with one contact.

  4. A short trial form

    Only the questions needed to start delivery or access, with the rest asked after the first order.

    Result: The form can be filled on a phone in a minute.

  5. Lead records with a source field

    Every enquiry saved with its source, plan and date so the list can be sorted later.

    Result: Any lead can be traced to the place it came from.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

What a subscription business records about a trial sign-up before it counts as a lead.

Plan or trial chosen
Captured by the sign-up form. A visitor who picks the monthly plan and one who picks a trial are different leads, and they need different follow-up.
Where the sign-up came from
Source recorded automatically from the link or asked in one line. It shows which source brings people still paying in the third month, not only who signed up.
Delivery pin code or studio locality
Asked on the form. For a delivery plan or a gym it decides whether the person can be served, so you stop chasing sign-ups you cannot deliver to.
Reason for subscribing
One optional question such as goal, household size or use. It lets you write to the person about what they came for, and later explains why they stay or go.
Payment method set up or not
The system notes whether a mandate or card was added. A sign-up without a payment method is a lead that needs a reminder, not a member.
Offer code used
Recorded with the sign-up. After a few months it shows whether a first-month discount brought members who stay or only bargain hunters.

Who it is for

This is written for these subscription businesses.

  • Meal plan and tiffin subscription kitchens
  • Milk, grocery and daily essentials delivery subscriptions
  • Magazine, newsletter and content membership businesses
  • Gym, studio and club memberships
  • Software and app subscriptions
  • Subscription boxes for snacks, books, pets or self-care
  • Learning memberships and coaching programmes
  • Annual maintenance and care plan providers

Not for

It is not the right fit if.

  • You cannot yet deliver or serve beyond your current areas, so more sign-ups would be people you must turn away.
  • You do not know how many trial members pay the first invoice, so adding leads would hide the real leak.
  • Nobody is assigned to reply when a trial begins, and sign-ups would wait until the trial is over.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which source should I trust first?
The one whose members are still paying after several months. Your own records show it better than any platform dashboard, so GullySales starts by matching members to their first source before spending on anything new.
Is a free trial better than a paid first week?
It depends on the product. A free trial brings more sign-ups and more drop-outs. A small paid first week filters for intent. We compare both against how long each group stays before recommending one.
Can you run adverts for us?
We plan the audience, the message and the landing path, and read the results against paying members, not clicks. Platform rules change, so check the platform's current rules before you run any advert.
Is a free trial better than a paid first week?
It depends on what the product costs you to give. A free trial brings more sign-ups and more who never pay. A small paid first week brings fewer people who have already decided to pay. Test the two on a narrow group and compare who is still subscribed afterwards.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for subscription businesses

Everything else we would do for you.

Closest to this: leads and follow-up

Also for subscription businesses

Or start from the overview: sales and marketing for subscription businesses.

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