Pharmacies · Healthcare
Keep your regular customers from moving their monthly medicines to an app.
A neighbourhood pharmacy used to win on location and the pharmacist's memory of every family. Today the same household compares your bill with an online pharmacy and buys a pain balm on a quick-commerce app. They walk in only when something is urgent. The monthly order for an elderly parent is your most valuable customer, and the easiest to lose.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
Pharmacy marketing is being the chemist a household trusts for its regular medicines, within drug laws that forbid promoting prescription drugs to the public. Sales is turning a walk-in or a WhatsApp prescription into a monthly customer who does not switch to an app. GullySales fixes your listing and sets up WhatsApp ordering, delivery and consented refill reminders.
The drug laws limit what a chemist can promote. Prescription medicines cannot be advertised to the public, and nothing can be sold with a cure claim. What you can market is service. That means a pharmacist who explains a substitute, a WhatsApp reply before the customer reaches home, and a reminder before the month's strips run out.
How buyers decide
How pharmacies are chosen.
Most first visits are decided by distance and urgency. Someone walks out of a clinic with a prescription and goes to the nearest open chemist. Or they search for a medical shop near me at 11 pm and call to check the medicine is in stock. A listing with correct night hours and a phone that is answered wins that customer.
The repeat customer is decided differently. A family with a diabetic parent or a heart patient buys the same medicines every month. They weigh price and home delivery against the risk of a stock-out and the pharmacist's help with timing or a substitute. The adult child who pays, often living elsewhere, wants to send the prescription on WhatsApp and pay online.
Doctors nearby shape the flow. A clinic's patients tend to fill prescriptions at the pharmacy next door, and a pharmacy that keeps a specialist's usual medicines in stock becomes the default. Hospitals discharging patients, home nursing services and elder care homes are also steady sources of regular orders when the pharmacy is reliable on delivery.
The problem
What usually goes wrong for pharmacies.
What owners tell us on the first call, in their words.
“Our monthly customers quietly switched to an online pharmacy”
An elderly customer's son started ordering from an app for the discount, and we noticed only when she stopped coming in.
“WhatsApp prescriptions pile up during the evening rush”
A customer sends a prescription photo at 7 pm, gets no reply until the counter clears, and buys elsewhere on the way home.
“Maps does not show that we are open late”
We stay open till midnight, but the listing shows 9 pm, so the late-night calls go to the chain store two roads away.
“We do not know which families buy what every month”
The billing software has the data, but nobody uses it to see who is due for a refill or who has stopped buying.
“Our wellness and baby care shelves do not move”
We stock supplements, diapers and skin care that customers buy online, because they never think of us for anything but prescriptions.
“A customer asked for an offer on prescription medicines and we did not know what to say”
Other chemists advertise flat discounts, and we are unsure what is permitted and what the local association or the drug controller will object to.
What we do
What we do for pharmacies.
Everything included for pharmacies, and the result each part is there to produce.
Accurate Google Business Profile with late hours
Correct opening hours, including late nights and holidays, delivery areas, categories carried and photographs of the store, with a phone number that is answered.
Result: Late-night searches find you open before they find the chain.
WhatsApp prescription ordering routine
A catalogue-free order flow where the customer sends the prescription, the pharmacist confirms stock, availability of substitutes and the bill, and a delivery slot is agreed.
Result: A prescription sent at the evening rush is answered before the customer walks elsewhere.
Regular customer and refill register
Monthly customers identified from your billing software, their usual refill dates noted, and consent to remind recorded for each.
Result: You see who is due, and who has stopped buying, before it is too late.
Refill reminder sequence
A short WhatsApp or SMS reminder a few days before a regular order is due, with a reply-to-order option and no promotional content.
Result: The monthly order comes back to you instead of an app.
Non-prescription category promotion
In-store displays, listing updates and opted-in WhatsApp messages for devices, baby care, personal care and surgical supplies.
Result: Customers buy the things they used to order elsewhere.
Clinic and care home supply outreach
A short introduction and supply terms for nearby clinics, nursing homes and elder care homes that need regular medicines and consumables.
Result: A few institutional accounts add steady monthly orders.
Monthly pharmacy report
Orders by channel, reply time, regulars retained and category sales, against the figures recorded in the first week.
Result: You see whether regular families are staying with you.
How the result is measured
- WhatsApp and phone orders received and fulfilled
- Reply time on WhatsApp prescriptions
- Monthly regular customers retained against last quarter
- Refill reminders sent against orders placed
- Home deliveries completed within the promised slot
- Sales from non-prescription categories
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
Monthly chronic medicine orders with home delivery · WhatsApp prescription ordering · Late-night and emergency availability · Generic medicine options explained by the pharmacist · BP monitors, glucometers and home health devices · Baby care and mother care products · Over-the-counter and personal care range · Surgical supplies for home care and post-discharge patients · Supply to clinics, nursing homes and elder care homes
Priority campaigns
Campaigns for what pharmacies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Monthly medicine home delivery drive
Counter cards, a listing update and a note to opted-in customers about free or scheduled delivery of regular monthly orders in your area.
Result: Families who were ordering online move their monthly order back to you.
Home health devices campaign
A display and a short demonstration offer at the counter for BP monitors and glucometers, with a follow-up message on how to record readings for the doctor.
Result: Device sales rise, and the family returns for strips and cuffs.
New mother and baby care campaign
A baby care section, a checklist card handed with prescriptions from nearby paediatric and maternity clinics, and delivery for heavy items like diapers.
Result: Young families add you to their weekly shopping.
Post-discharge supply campaign
An information sheet for hospital discharge desks and home nursing services listing surgical supplies, dressings and delivery hours.
Result: Families caring for a patient at home call you first.
Lapsed regular reconnect
A personal call or message from the pharmacist to regulars who have not bought in two months, asking whether their needs changed.
Result: Some come back, and the rest tell you why they left.
Beyond search
Where we reach buyers of pharmacies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Clinics and doctors nearby
We prepare a stock and delivery note for clinics so their patients know the usual medicines are available next door.
Hospital discharge desks and home nursing services
We prepare a supply sheet for surgical items and home delivery so families leaving hospital have a pharmacy to call.
Elder care homes and assisted living
We prepare a monthly supply proposal with delivery and billing terms for care homes in your area.
Apartment associations and gated communities
We prepare a delivery introduction and a WhatsApp ordering link suited to the association's notice group.
Corporate offices and factories
We prepare an introduction for first-aid kit supply and refills for offices and plants near the store.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for pharmacies
- 1
Assess
We check your listing hours and reviews, how quickly WhatsApp orders are answered, how many regular customers bought last quarter but not this one, and what your current promotions say.
- 2
Fix the counter and the phone
A WhatsApp prescription routine with a reply time the staff can keep, a delivery slot promise, and a stock check before confirming.
- 3
Know the regulars
A register of monthly customers from the billing data, with their refill dates and consent to be reminded, kept private and separate from marketing lists.
- 4
Promote what the law allows
Local search, the pharmacist's service, delivery and devices, wellness and baby care, with prescription medicines kept out of any advertising.
- 5
Keep them from switching
Refill reminders before the month's stock runs out, a check-in when a regular stops buying, and a reason to stay that is service, not only price.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions pharmacies ask before they call.
Not here? More answers, or ask on WhatsApp.