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Residential apartment developers · Website

Give the buyer the floor plan, the price basis and the RERA number on one page.

A website for an apartment developer is the project page a buyer reads before deciding whether to visit, with plans, location, amenities and registration details in one place. GullySales works on the structure, the content and the enquiry form.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of real estate developers and brokers at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for residential apartment developers

Sales and marketing for residential apartment developers, the overview.

Last updated 18 Oct 2026.

For residential apartment developers

Where it usually goes wrong, and what we would do.

  • “The buyer checks before they call”

    A family compares several projects on a phone. They look for the carpet area, the locations on a map, the registration number and the builder's earlier projects. A page missing these gets closed.

  • “A brochure PDF is not a website”

    Downloads are slow on a phone and cannot be read by search. The same floor plans and specifications written on the page, with images that open easily, are read by more people.

  • “Pricing information divides developers”

    Some show a starting price and some say call for price. What you show is your decision. A page that explains what the price includes saves the argument later, within what your state's rules allow.

  • “Delivered projects are evidence”

    A developer's earlier projects, with the year handed over and location, tell a buyer more than adjectives. Only what is true and can be shown should be there.

What we do

What we deliver for residential apartment developers.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Project page build

    Locality, unit types, floor plans, amenities, specifications, location map, possession information as registered, and the RERA number.

    Result: A buyer has the main facts on one page.

  2. Enquiry and visit booking form

    A short form that asks for the unit type, the budget and a preferred visit day.

    Result: The form feeds the enquiry record with a source.

  3. Earlier projects page

    Handed-over projects with place, type and year, using only what your records can prove.

    Result: Buyers can see what has been delivered.

  4. Mobile-first layout

    Pages designed for the phone a buyer is most likely to use, with call and WhatsApp buttons.

    Result: The page reads and works on a small screen.

  5. Updates as the towers sell

    A routine for marking units sold, showing construction progress honestly and retiring old offers.

    Result: The page matches the inventory.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Searches your buyers type

These are the questions the project page must answer on one visit.

what units are available
A table of tower, bedrooms, carpet area and status, with a check date. A sold-out unit listed as available wastes a visit.
floor plan of the flat
Each plan on its own page as an image and as text, so the buyer sees rooms and sizes without opening a file.
is the project registered
The registration number with a link to the authority's page, in the footer and on the project page. Confirm wording with your adviser.
where is the project exactly
A map, the landmark and a short drive description, plus the sales office address if different from the site.
what has this builder delivered
An earlier projects page with names, locations and completion status that you can prove. No result claims.
how do I book a visit
A form with day choices and a confirmation line, placed on every page, so the next step is never hidden.

Who it is for

This is written for these residential apartment developers.

  • Developers launching mid-segment 2 and 3 BHK towers in city extensions
  • Developers of premium high-rise apartment projects in central localities
  • Redevelopment developers rebuilding old societies and giving existing members new flats
  • Joint development developers building on a landowner's site and sharing the units
  • Developers selling a few blocks of a large project in phases
  • Small developers with a single block of eight to thirty flats
  • Developers of 1 BHK and studio apartments for first-time buyers and investors
  • Developers with ready-to-move flats left unsold after completion

Not for

It is not the right fit if.

  • The pricing and unit status are not agreed internally, so a site would show numbers that the sales office contradicts.
  • Nobody will update availability when a unit is sold, and a stale table does more harm than none.
  • You plan to show a possession date that the registered plan does not support.

Before you decide

Agree the work. Know how to judge it.

Website for apartment developers: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

List the pages that support a buying decision and the actions visitors must complete. Keep examples of failed forms, unclear product information, and questions your team answers repeatedly.

Make the scope clear

Agree the page list, content ownership, integrations, and who controls the domain and hosting. Include redirects and existing search traffic in a redesign brief, before changing addresses.

Check the work in use

Complete a real enquiry journey on a phone and a laptop. Check that the confirmation appears, the enquiry reaches the right person, and tracking records the action once.

Know when to change course

If visitors can enquire but the team does not follow up, start with the sales handover. A larger website will not resolve that delay.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Build scope agreement

    Your requirements brief comes first, followed by a conversation. We agree the build scope, fee, and term in writing before work starts.

  2. 2

    Access and content confirmation

    We check available content, domain access, and hosting arrangements. You confirm missing material and whether preserving an existing site’s search standing requires a redesign scope.

  3. 3

    Sitemap and design approval

    You approve the page list, platform, and content responsibilities. Phone and desktop designs then go to you for approval before development.

  4. 4

    Test-site content approval

    The approved designs become working pages with real content. You review business details on the test site and approve the content before launch checks.

  5. 5

    Launch approval

    You approve the finished pages and launch checklist before the site goes live. Where an old site exists, its addresses are mapped to destinations you approve as part of this decision.

  6. 6

    Live checks and access handover

    After launch, we test the live enquiry routes and tracking, complete agreed corrections, and hand over documented account access and source files for your acceptance. Further improvements are distinguished from build corrections and scoped separately.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need one site for each project?
Not always. A developer with several projects may do better with one site and a page for each project. We decide after seeing how many projects you sell and how different they are.
Can we show live availability?
It can be done once your inventory record is kept up to date. Until then, a wrong availability list is worse than none. We build it switched off until the data is reliable.
What must the page carry by law?
Rules differ by state. Check with your own RERA authority and legal adviser which details a project page must show, and give us the final wording.
Does the site need to work for a buyer on a basic phone?
Yes, build for a mid-range phone on a slow connection. Some buyers first open the page on mobile data, and heavy images can fail to load. Compress the plans, keep the form short and test on a real handset before launch.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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Also for residential apartment developers

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