Restaurants · Hospitality
Fill the tables on a Tuesday, not only the delivery app on a Saturday.
A restaurant's week is uneven. Friday and Saturday nights fill themselves, weekday lunches depend on the offices nearby, and Monday to Thursday dinners are where most places lose money. Delivery apps bring volume, but a large share of each order goes in commission and discounts, and the customer belongs to the app rather than to you.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
Restaurant marketing makes you the place people nearby pick for dinner tonight, a Swiggy order or a birthday table for twenty. Restaurant sales turns a first visit into a regular and an app order into a direct one. GullySales builds both, starting with your Maps listing and a guest record that fills weekday tables.
Posting food photographs does not change that pattern. The people choosing where to eat tonight read Maps reviews, not your Instagram grid. First-time guests leave without a number you could message on a quiet Tuesday. Party enquiries for the slow days are taken by whoever is on the floor.
How buyers decide
How restaurants are chosen.
Dine-in decisions are made on a phone, usually within an hour of eating. People search for a dish near them and compare the top few places on Google Maps and Zomato. They look at the rating, recent photographs and price for two, then check for parking. Instagram reels and food bloggers put a new restaurant on the list, but the Maps rating and recent reviews usually decide the final choice.
Delivery is chosen inside the apps. On Swiggy and Zomato, the customer scrolls by rating, delivery time and offers, and restaurants that rank well in the app's listing get the orders. Repeat customers who like the food will often order directly on WhatsApp or by phone if the restaurant gives them a reason and a simple way to do it.
Group and occasion bookings follow a different path. A birthday dinner or a kitty party is booked by one organiser, who calls two or three places. They ask about a private area, a set menu per head and whether a cake can be brought in. The restaurant that sends a clear set menu on WhatsApp within the hour wins the booking, and the fifteen guests who come to it.
The problem
What usually goes wrong for restaurants.
What owners tell us on the first call, in their words.
“Weekends are full and weekdays are empty”
We turn people away on Saturday night and have half the tables free from Monday to Thursday.
“Delivery apps take most of our margin”
Commission, discounts we are pushed to fund and ad spend inside the app leave little on each order, and we cannot contact the customers.
“One bad review sits at the top of our Maps listing”
A complaint about slow service months ago is the first thing people read, and nobody replied to it.
“Our photographs on Maps are from the week we opened”
The menu has changed, the interiors have been redone, and the listing still shows the old dishes and prices.
“We do not know who our regulars are”
Some families come every week, but we have no names, numbers or birthdays, so we cannot invite them back when we are quiet.
“Party and group enquiries go to whoever answers the phone”
A caller asks about a birthday dinner for twenty, the staff member on the floor says someone will call back, and nobody does.
What we do
What we do for restaurants.
Everything included for restaurants, and the result each part is there to produce.
Google Business Profile and Maps presence
A complete profile with current menu, prices, dishes, hours, parking and interiors photographed recently, kept consistent with Zomato and Swiggy.
Result: People choosing where to eat tonight see what the restaurant is like now.
Review request and reply routine
A way for staff to ask satisfied guests for a review at the bill, and a same-week reply to every review, especially the critical ones.
Result: Recent, answered reviews push the old complaint down the listing.
Guest record for regulars
A simple way to collect names, numbers and occasions with consent, through a bill-table card, a WhatsApp opt-in or the billing software.
Result: You can invite regulars back on a quiet Tuesday.
Direct ordering setup
A WhatsApp or website ordering flow, a menu card for the delivery bag, and a small reason to order direct next time.
Result: A share of repeat delivery customers order from you without the app's commission.
Delivery app listing review
A check of menu structure, photographs, descriptions, ratings and offers on Swiggy and Zomato, with a monthly look at what the app spend returns.
Result: App orders cost less to win and you know what they really earn.
Group booking and party menu kit
Set menus per head, a private area description, a booking script for staff and a follow-up routine for every party enquiry.
Result: Group enquiries are answered properly and turn into booked tables.
Monthly report against the baseline
Covers by day, direct against app orders, reviews and rating, party bookings and regulars reached, reported monthly against the starting figures.
Result: You see whether the slow days are actually filling.
How the result is measured
- Covers by day of the week
- Direct orders against app orders
- Maps rating and new reviews per month
- Party and group bookings
- Regulars reached and returning
- Delivery app spend against orders
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
Weekday dinner footfall · Weekday lunch for nearby offices · Birthday and celebration bookings · Office team lunches and parties · Direct delivery and takeaway orders · Delivery app ranking and ratings · Festival and seasonal menus · Sunday family lunch and buffets · New outlet launches
Priority campaigns
Campaigns for what restaurants most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Weekday dinner campaign
A weekday-only menu or experience, promoted to regulars on WhatsApp and to nearby residents through Maps posts and local ads with a tight radius.
Result: Monday to Thursday covers rise without discounting the weekend.
Office lunch campaign
Quick lunch combos and a group ordering option promoted to offices within walking distance, with a contact for the admin team.
Result: Weekday lunch becomes a steady base.
Birthday and celebration campaign
A celebration package and a birthday message to regulars who shared their date, with a booking link and a set menu.
Result: Celebrations bring a group to the table, not a single couple.
Direct ordering switch campaign
Bag inserts, a WhatsApp ordering number and a reason to order direct, aimed at repeat app customers who already like the food.
Result: More repeat orders reach you without commission.
Festival menu campaign
Special menus for Ugadi, Onam, Ramzan, Diwali or Christmas, depending on your cuisine and neighbourhood, announced to regulars and on Maps a week ahead.
Result: Festival weeks bring in families who plan a meal out.
Beyond search
Where we reach buyers of restaurants, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Offices and tech parks nearby
We prepare an introduction for admin and HR teams covering team lunches, office parties and bulk lunch orders.
Food bloggers and local creators
We prepare a clear invitation and brief for creators whose followers live near you, with disclosure of any hosted meal.
Apartment and RWA groups
We prepare a neighbourhood offer and menu suited to apartment WhatsApp groups within delivery distance.
Colleges and coaching centres
We prepare student-friendly combos and a group booking note for institutions close to the restaurant.
Event and function organisers
We prepare a note for event planners and banquet halls on post-function family dinners and small party bookings.
Who it is for
This is written for these restaurants.
- Family restaurants and multi-cuisine dining
- South Indian vegetarian restaurants and darshinis
- Biryani, kebab and non-vegetarian specialists
- Regional cuisine restaurants
- Casual dining and bar restaurants
- Quick service restaurants and food courts
- Cloud kitchens and delivery-only brands
- Office canteens and food service operators
- Multi-outlet restaurant groups
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for restaurants
- 1
Assess
We look at covers by day, the mix of dine-in and delivery, app spend and returns, reviews and how party enquiries are handled.
- 2
Fix the listing and reviews
An up-to-date Maps profile and a review routine, because that is where tonight's decision is made.
- 3
Start knowing your guests
A consented guest record and a direct ordering route, so regulars can be reached without an app.
- 4
Fill the slow days
Weekday, office lunch and celebration campaigns aimed at the tables that sit empty.
- 5
Keep regulars coming
Occasion messages, festival menus and a steady reason to come back or order direct.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions restaurants ask before they call.
Not here? More answers, or ask on WhatsApp.