Roofing contractors · Home services
Win the roof before the storm chasers finish knocking your street.
Hail comes through on a Tuesday night. By Thursday three canvassers have walked the street with a clipboard and a magnet sign on the truck, and your phone shows forty missed calls. The homeowner who wanted a local company has already let somebody else on the roof.
In one paragraph
Roofing marketing puts your company in front of a homeowner the week their shingles come off, whether a hailstorm did it or twenty years did. Roofing sales is the part after: the inspection, the estimate, the adjuster appointment, the signed contract. GullySales answers the enquiries, chases every estimate, and keeps the crew calendar full between storms.
The rest of the year is quieter and harder. A twenty-two-year-old roof does not leak on a schedule, so the homeowner puts it off, collects three estimates, and goes with whoever called back. Most roofers lose more work to silence after the estimate than to price.
How buyers decide
How roofing contractors are chosen.
A homeowner replacing a roof on purpose starts on a phone. The Local Services Ads block with the Google Guaranteed badge sits above the map pack, and that is what fills the screen first. Then come the Google reviews, a question on Nextdoor, and calls to two or three companies. The contract usually goes to the roofer who actually got on the roof and sent photographs of the flashing and the decking. Warranty wording settles the rest: what the shingle manufacturer covers, and what you cover.
After a hail night the order reverses. Canvassers knock within two days. A homeowner who wants a local company types your name into Google and the BBB first. The job is won at the adjuster appointment, by the contractor standing on the roof with photographs and measurements ready. What the carrier approves, and what the deductible is, stays between the homeowner and their insurer.
The third route never touches an advertisement. For example, a Realtor with a closing in eleven days needs a roof certification or a small repair, and calls whoever answered last time. Property managers, HOA boards and past customers work the same way. Those enquiries arrive by phone and text, and they are the ones most often lost in a busy week.
The problem
What usually goes wrong for roofing contractors.
What owners tell us on the first call, in their words.
“The phone rings forty times the morning after a storm and we answer nine”
Everybody in the office is on a ladder or on another call, voicemails pile up, and by afternoon the homeowner has signed with the canvasser who knocked.
“Our estimates go out and then nothing happens”
A replacement quote sits in the homeowner's inbox for six weeks. Nobody calls. They take the third estimate because that company rang them back.
“Canvassers get to the street before we do”
We have worked this ZIP code for eleven years, and a crew from three states away is knocking doors on it two days after the hail.
“Insurance jobs stall between the adjuster and the supplement”
The claim comes back approved for less than the job costs, the supplement sits with a desk adjuster, and the homeowner starts asking us why nothing is happening.
“We cannot say which leads came from where”
Local Services Ads, Angi, the yard signs and a neighbour's recommendation all arrive as calls on the same number, so the budget gets decided on a feeling.
“Every roof we have ever built is a stranger to us now”
We have replaced hundreds of roofs and have no way to reach those homeowners about a repair, a gutter job, or the house next door that needs one.
What we do
What we do for roofing contractors.
Everything included for roofing contractors, and the result each part is there to produce.
Local Services Ads and the map pack, watched every week
Your Google Business Profile completed with job photographs by neighbourhood, Local Services Ads budgets set by ZIP code, and bad leads actually disputed instead of paid for.
Result: You stop paying for calls about a fence and a fallen branch.
A call routine written for the morning after a storm
Who answers, who books inspections, what gets texted back, and agreed overlap hours when our team takes the call-backs so voicemail is not the plan.
Result: Forty calls turn into booked inspections instead of a full mailbox.
An estimate that shows the roof, not just a number
A photograph-led proposal covering decking, flashing and ventilation findings, two or three shingle options and the financing line, sent the same day as the inspection.
Result: The homeowner has something to compare beyond price per square.
Every estimate chased for ninety days
A call, a text and an email on a written schedule, with consent recorded before the first text. A homeowner waiting on a tax refund is still a buyer.
Result: Quotes that used to go quiet get a second and third conversation.
Storm pages and a canvassing follow-up
A page for each town you work, published when a storm hits it, plus a door hanger and letter for the streets your crews are already on.
Result: Homeowners searching after the hail find the company that has been there eleven years.
Reviews asked for at the final walkthrough
The request goes out when the dumpster has gone and the driveway has been swept, and every review gets a written reply, including the one about nails in the grass.
Result: A homeowner comparing three roofers reads reviews from this month.
Past customers turned into a list you can use
Every completed job in one place, in AccuLynx, JobNimbus or a plain sheet, with the address, the roof age, the warranty and the neighbours who watched the crew work.
Result: A repair, a gutter job or the house next door comes back to you.
How the result is measured
- Calls answered against calls missed, by day
- Inspections booked from each source
- Estimates sent against contracts signed
- Days from inspection to signature
- Local Services Ads cost per booked inspection
- Reviews earned per completed roof
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
Full roof replacement in architectural shingle · Hail and wind damage inspections · Leak calls and roof repairs · Metal roof upgrades · Flat roof replacement for small commercial buildings · Gutters and gutter guards · Siding and window work sold off the same truck · Roof certifications for a home sale · Annual maintenance and tune-up plans
Priority campaigns
Campaigns for what roofing contractors most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Post-storm response campaign
Search and Local Services Ads budgets moved to the affected ZIP codes as soon as an event is confirmed, plus a page naming the town and the storm date.
Result: You are visible in the days the whole street is searching.
Off-season replacement campaign
Advertising and content for the homeowner who knows the roof has two winters left, timed to the months when crews have room on the calendar.
Result: There is work booked before the first storm of the year.
Realtor and inspection campaign
Outreach to Realtors, home inspectors and title offices who need a roof certification or a repair inside an escrow deadline.
Result: Work arrives with a date attached and very little price shopping.
Repair and maintenance campaign to past roofs
An email and text programme to every roof you have installed, timed to the first freeze or the end of the wet season, offering an inspection.
Result: Crews stay busy in the weeks between replacements.
Commercial flat roof campaign
Email and LinkedIn outreach to property managers and facility managers with buildings in your radius, alongside a leak-response page written for them.
Result: Building owners call you before the ceiling tiles turn brown.
Beyond search
Where we reach buyers of roofing contractors, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Realtors, home inspectors and title offices
We build the outreach list and a one-page certification offer, then keep a record of which agent sent which job.
Insurance agents, without touching the claim
We prepare a plain introduction for local agents whose customers ask who to call, and leave claim advice where it belongs, with the carrier and the homeowner's own attorney.
Property managers and HOA boards
A short capability sheet and a call routine for the people responsible for forty roofs rather than one.
Manufacturer certification programmes
Your GAF, Owens Corning or CertainTeed listing completed and kept current, since a homeowner on a find-a-contractor tool is already halfway to calling.
Neighbours of the job you are on
Door hangers, a yard sign routine and a letter for the houses either side, prepared for the crew to hand out while the dumpster is still there.
Who it is for
This is written for these roofing contractors.
- Residential re-roofing companies working retail and insurance
- Storm restoration roofers following hail and wind events
- Repair-first roofers selling maintenance plans
- Metal roofing specialists
- Flat and low-slope commercial roofers working TPO and EPDM
- Tile roofers in the Southwest and Florida
- Exterior companies selling roofing alongside siding, gutters and windows
- Manufacturer-certified contractors, such as GAF Master Elite or Owens Corning Platinum Preferred
- New construction roofers working for homebuilders
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for roofing contractors
- 1
Assess
The free audit call traces last month's calls and estimates. How many were answered, how many became an inspection, and how many were chased after the estimate went out?
- 2
Fix the phone
An answering and booking routine for storm mornings, a CallRail number on every source, and agreed overlap hours for the call-backs our team makes.
- 3
Rebuild the estimate
A photograph-led proposal, shingle options a homeowner can read, and a follow-up schedule measured in months rather than days.
- 4
Bring the work in
Local Services Ads, the map pack, storm pages for the towns you cover, and a review asked for at the end of every job.
- 5
Keep the street
Past customers, neighbours, Realtors and property managers contacted on a calendar, so a quiet month has something in it.
Proof
What happened when owners fixed this.
These are Indian clients, with the numbers their published case studies record. We have no US clients yet, and will not pretend otherwise.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions roofing contractors ask before they call.
Not here? More answers, or ask on WhatsApp.