The sales process · Running the process
A goal nobody is ever asked about in a meeting is not really a goal.
A sales review cadence is two fixed meetings. A weekly conversation about the deals that are alive right now, and a monthly one about the numbers against the goals the business set for itself. GullySales writes the agenda, runs it with your team or coaches your manager to run it, and reports monthly against your baseline.
In one paragraph
A sales review cadence is two fixed meetings. A weekly conversation about the deals that are alive right now, and a monthly one about the numbers against the goals the business set for itself. GullySales writes the agenda, runs it with your team or coaches your manager to run it, and reports monthly against your baseline.
The pipeline step records the work. This is the step where somebody asks about it. Take the meeting away and the record decays inside a month, and the goals set in the strategic plan go unmentioned until the year is over and too late.
Two meetings, and they do different jobs. The weekly one goes through live deals one at a time and comes out with a dated next step for each. The monthly one puts enquiries, conversions and orders beside the sales and marketing goals, and spends its time on the gap.
In a firm of six people this is not a document, it is a habit. A fixed hour, the same day, held when the owner is busy and held when the news is bad. GullySales can build the agenda and chair it for a while. Nobody outside your firm can hold the slot for you.
Where this sits
Stage 10 of 10, running the process. Where the work is recorded and the meeting where it is managed, both running the whole year.
- The stage before
- After the order
If you want this done for you
Reps report to someone who is too busy selling to manage them.
The work
What this step is actually like.
“Review the deal, not the person”
The question in the room is what is true about this deal, never why somebody is behind on their number. Correct the deal in front of everyone and take the person aside afterwards. A salesperson who expects to be embarrassed in front of colleagues brings only the deals that look healthy, and the quiet ones stay quiet for months.
“Count activity and activity is exactly what you will get”
Review calls made and meetings held, and the team learns that the number is the point. You end up with busy people, a full diary and no orders. Ask instead how many of last week's conversations produced a dated next step, which is harder to manufacture and closer to an order.
“Five questions, asked the same way every week”
What has changed since last week. What happens next and on what date. Who else has to agree it. What would make this not happen. And the one everybody avoids: is this still real. Ask them in that order for a month and the team arrives with the answers already written down.
“The monthly meeting is where the plan comes back”
Put the sales goal sheet beside the orders that actually landed, and the marketing goals beside the enquiries that actually arrived. The distance between the two columns is the agenda. A business goal agreed in January and never read aloud since cannot change what anybody does on a Tuesday.
What we do
What you end up with.
The artefacts this step produces, what each one is for, and how you know it is finished.
A standing agenda in one page
The weekly order of business: last week's dated steps kept or missed, deals above a value you choose, deals with no date, then new enquiries. Same order every week.
Result: The meeting makes decisions instead of collecting status updates.
Decisions written into the record as the meeting runs
What was agreed, who is doing it, by when, typed into the deal itself rather than a notebook copied up on Friday.
Result: Next week's meeting opens with what was promised at this one.
The monthly sheet, intention beside outcome
Enquiries by source, how many became conversations, how many became orders, and the goal sheet figures beside them.
Result: The gap is visible in the room and somebody has to explain it.
A named chair and a slot that survives a busy month
One person chairs it, same day and same hour, and it goes ahead with two people present when the third is travelling.
Result: The habit holds in the months when it is least convenient.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long should the weekly review take?
Three of us sit in the same room all day. Do we still need a meeting?
The same deal comes up week after week. What should we do?
Should the owner chair this or the sales manager?
How do we know the cadence is working?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this step further.
The rest of running the process
Or read the whole sales process in order.