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Sales training and coaching · Team foundations

Draw your sales process on one page with four stages and an owner for each.

A four stage sales process map shows the path from finding a lead to closing it as source, reach out, qualify and close. It covers what goes in each box, who owns it, the one number that measures it, and how to keep it on a tracker you already use.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Sales process design and implementation

In one paragraph

A four stage sales process map shows the path from finding a lead to closing it as source, reach out, qualify and close. It covers what goes in each box, who owns it, the one number that measures it, and how to keep it on a tracker you already use.

A sign-board maker in Rajajinagar gets enquiries from IndiaMART, a hoarding near the shop and the owner's cousin. Calls get answered by whoever is nearby. Quotes go from the owner's phone. Nobody could say how many enquiries last month became jobs, and nobody owned the question.

The map is a single page with four boxes in a row: source, reach out, qualify, close. Under each box sits the activity in plain words, the person who owns it by name, the tool they use and one number. Source: enquiries per channel. Reach out: minutes to first reply. Qualify: share that fit your criteria. Close: orders against quotes.

The owner draws the first version in an afternoon with the person who answers the phone and the person who sends quotes. The sales head then checks it against ten real enquiries by walking each one through the boxes.

The pipeline stages page is about the labels on your CRM board. This map is simpler and comes first: it settles who does what, and only afterwards do you decide how many stages the tracker needs.

Where this sits

Topic 5 of 8 in sales training and coaching: team foundations. The shared definitions a team needs before coaching.

If you want this done for you

Deals move forward on gut feel, not because a stage was actually completed.

The work

What this is actually like.

  • “A box without a name is a box nobody does”

    The blank that shows up first is reach out. The enquiry arrives, everybody sees it, and each person assumes someone else replied. Put one person's name in each box, and a second name as cover for the days they are away.

  • “The tracker can be Excel, Tally or WhatsApp”

    You probably already log orders in Tally and enquiries in a WhatsApp group. Do not buy software to draw this map. Add the four stage names as columns to the sheet you already keep, and move on.

  • “One number per box, no more”

    Four numbers fit on a phone screen and get read. Fifteen get ignored. If a box seems to need two measures, you have two stages hidden inside it, and the map is trying to tell you so.

  • “Walk real enquiries through it”

    A map drawn from how things should work looks perfect. A map tested with ten actual enquiries shows where a lead sat for three days or where qualifying was skipped. The gaps are the point of the exercise.

What we do

What you end up with.

The documents this topic produces, what each one is for, and how you know it is finished.

  1. The one-page map

    Four boxes. Under each: what happens, the owner, the tool, the number, and the hand-off to the next box. Written in plain words, no jargon.

    Result: Finished when the person who answers the phone can point to their box and say what they do.

  2. The ten-enquiry walk-through

    A table of ten recent enquiries, with the date each entered each stage and where each stalled.

    Result: Finished when every enquiry has a stage and a stalled-at note.

  3. The four-column tracker

    Your existing sheet with source, reply time, qualified yes or no, and outcome as columns. Updated daily by the box owner.

    Result: Finished when yesterday's enquiries are all in it.

  4. The weekly numbers line

    Four numbers, one per box, written on the same line each week by the owner of each box.

    Result: Finished when four consecutive weeks are filled in without gaps.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Why only four stages?
Because four are easy to remember and own. You can split a box later, when it holds two different jobs. Starting with ten stages gives you ten places to lose a lead and no clear owner for any.
How is this different from the pipeline stages in a CRM?
The map decides who does what before any tool is chosen. CRM stages are the labels you put on deals afterwards. Draw the map first and the labels follow from it.
We have one salesperson. Is a map worth it?
Yes, because the owner is doing part of it. Writing down which box is the owner's and which is the salesperson's shows where both are doing the same work.
What if a lead returns after closing?
Treat the repeat order as a new row starting at reach out, with a note that it is a returning customer. Retention belongs to its own page, so keep it out of this map.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts. For sales work it is mostly our time, with production only where scripts, decks or CRM setup need it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time and follow-up are the quickest to show, because the enquiries already exist. Process, CRM and training changes show as the team uses them. Each one is tracked against the baseline.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.