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Notes for owners · Sales management

Furniture delivery damage: a photo-proof process that protects seller and buyer

A damage process for furniture sellers: photographs at packing, handover and unboxing, a written list of what counts as damage, a reporting window, and a rule for who arranges the repair or replacement.

The GullySales team · Updated 17 Oct 2026 · 6 min read

Editorial illustration for Complaint and escalation management
On this page
  1. Why furniture damage turns into an argument
  2. The three photo points
  3. What counts as damage, and what does not
  4. Who arranges the repair
  5. For example: a marble top that cracked somewhere between two states
  6. Keep a damage register
  7. Start at your own packing table

"The buyer sent a photo of a cracked table top three days later, saying it came like that. We cannot prove otherwise, and the transporter will not pay." Most furniture sellers who ship have had a message like that. The answer is a photo-proof process. Photograph each piece when you pack it, when the crew hands it over and when the buyer opens the box. Then write down what counts as damage, how long the buyer has to report it, and who arranges the repair. Set it up before the next claim, not during it.

Why furniture damage turns into an argument

A sofa or a dining set changes hands three or four times between your workshop and the buyer's flat. It travels by road with other cargo, sits in a transporter's godown, then goes the last stretch in a smaller vehicle. Without a photograph at each handover, nobody can say which.

Solid wood adds its own trouble. It moves with the weather, so a top that left a dry workshop can open a hairline gap after a few weeks in a humid city. The buyer sees a crack. You see seasoning. Unless your product page said so before the sale, the buyer has good reason to call it damage.

The three photo points

  1. At packing, in your workshop. Before wrapping, photograph each piece: the top under good light, all four corners, the underside, every joint and any glass. Then photograph the wrapped carton with the order number written on it. File the photos in a folder named by order number.
  2. At handover, outside the buyer's door. The crew photographs the cartons before carrying them in. A torn corner or a crushed side gets a close photograph and a note on the delivery slip, before anyone signs.
  3. At unboxing, with the crew present. For any table top, anything with glass or stone, and any assembled sofa, the crew opens the carton in front of the buyer. The buyer photographs each piece, and any damage close up with a tape measure beside it and the carton label in the same frame.

For small flat-packed items the buyer unboxes alone and sends photographs within your window.

The day before delivery, send the buyer this on WhatsApp, from the number they will report to:

Namaste. Your sheesham dining set (order 2417) arrives tomorrow between 11 am and 2 pm. Please keep fifteen minutes free to open the boxes with our team. Broken, chipped or scratched? Photograph it before the crew leaves, with the box label in one photo. Noticed something later? Send photos to this number within two days of delivery.

The two days is an example. Pick a window you can live with, print it on the invoice and use the same words everywhere.

What counts as damage, and what does not

The product page carries the four damage lines from the fit block for furniture listings. This list sits behind them. Write it once, put the last part on every product page, and use the same words when a claim arrives.

Structural damage: a broken or split leg, a cracked top or glass, a split frame, a broken drawer runner or hinge. Remedy: a replacement part or a replacement piece, arranged by you.

Surface damage: a scratch, a dent, a chipped edge, a torn seam. Remedy: a touch-up or repair by a local polisher or upholsterer, or a partial refund, and the buyer picks which.

Not damage, if the page said so before the sale: grain and shade in solid wood, veins and filled pits in marble, the smell of new polish or foam, creases in new upholstery.

The rule that keeps this fair: anything you treat as "not damage" must already be written on the product page. If it was not, treat it as damage this time and add the line to the page the same day.

Who arranges the repair

You do. Decide in advance how each kind of damage is handled, so whoever picks up the phone can say it on the first call.

A broken part on a flat-packed piece goes out as a part, with a photo showing where it fits. A broken assembled piece is collected on your transporter's next run, and the replacement date is given in writing. Surface damage goes to a polisher or upholsterer in that city, so keep two or three names in every city you ship to often. The transporter claim is yours to chase, after the buyer is sorted.

When not to replace: a claim after the window, with no unboxing photographs and clear signs of use. Offer a repair at cost, in writing. Consumer protection rules on online sales, returns and refunds apply to you as a seller. They change, so check the details with your own adviser.

For example: a marble top that cracked somewhere between two states

Imagine a maker in Kishangarh, Rajasthan, that sets marble tops on wooden bases and ships dining and coffee tables by road. A buyer in Surat reports a crack running across a coffee table top four days after delivery. There are no packing photographs. The crew carried the crate in and left without opening it. The transporter refuses the claim, and the buyer posts a review. After a week of messages the maker replaces the top at its own cost, about ₹14,000 with freight in this illustration.

A top can survive the truck and crack when two people carry its crate flat up a staircase. Nobody could say which had happened, because nobody had looked.

Now packing photographs are a signed line on the dispatch checklist. Each top is shot under a low, raking light. Hairline marks show up that way. Every marble top travels on edge in its crate, labelled "carry upright", and is opened in front of the buyer. The product page shows a close-up of veins and filled pits, and says they are part of the stone.

The next claim was a chipped corner, photographed while the crew stood in the flat with the crate label in frame. The claim went to the transporter with its proof attached.

Keep a damage register

One row per claim: order, piece, photo points present, kind of damage, remedy, cost, transporter claim filed or not, likely cause. If three claims show the same corner crushed, the packing is wrong, not the drivers.

Start at your own packing table

It is the only photo point fully in your hands. Before the next carton is sealed, photograph the piece and write the order number on the wrap, then add the day-before WhatsApp message to your dispatch routine. Furniture is one of the trades on our e-commerce sales and marketing page, and if you want the process, the messages and the register set up as part of complaint and escalation management, tell us what you need.

Questions

Questions owners ask.

Who pays when furniture is damaged in transit?
Not the buyer, if the damage was there on arrival. You put the buyer right, then claim from your transporter or insurer under your contract with them. Read the claim terms in your transport contract before the first shipment, because they decide what proof you will need.
Is transit insurance worth it for furniture?
For high-value pieces sent a long way by road, it is worth pricing. Ask the insurer what proof a claim needs and build that proof into your packing photographs. Policy terms differ, so read the wording with your own adviser before you rely on it.
What if the buyer refuses a damaged delivery at the door?
Accept the refusal. The crew photographs the damage in front of the buyer and loads the piece back on the same vehicle. Before leaving, they say: "We have photographed this. It goes back with us, and the office will message you today." The office then sends those photos and the next step on WhatsApp.

From the blog

More notes for owners.

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