Employer branding · Travel and aviation
Fake airline job rackets are your hiring problem, not only theirs.
Employer branding for an airline, ground handler or airport services company is what a cabin crew or ramp applicant and their parents can verify: that the advert is real, that no fee is ever charged, and what a shift starting at four in the morning involves. GullySales writes that clearly.
In one paragraph
Employer branding for an airline, ground handler or airport services company is what a cabin crew or ramp applicant and their parents can verify: that the advert is real, that no fee is ever charged, and what a shift starting at four in the morning involves. GullySales writes that clearly.
Also written for
Airlines, Airport service companies, Ground handling companies.
For airlines and airport services
Where it usually goes wrong, and what we would do.
“Candidates cannot tell you from a fraud”
Aviation job scams are common enough that a parent's first assumption about any airline advert is that it is fake. One official page, one application route, and a plain line saying you never charge a rupee is the most useful thing you can publish.
“The advert sells glamour and the job starts at four in the morning”
Early reporting, standing on the ramp in April, security briefings, grooming checks. Candidates who were sold uniforms and destinations resign during training. The ones told about the rota mostly do not.
“The gap between offer and joining loses people”
Background verification and the airport entry pass take time you cannot compress. A candidate hearing nothing for weeks assumes the offer has gone and accepts another. Explaining the steps and their order keeps them.
“A training bond has to be raised before the interview”
If there is a commitment period or a training cost to recover, a candidate who learns it at the offer stage feels tricked and tells everybody. Stated up front with the reasoning, it is simply a condition of the job.
What we do
What we deliver for airlines and airport services.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One careers page a parent can verify
Every genuine opening in one place, the only address that receives applications, and an explicit statement that neither you nor anybody on your behalf charges a fee.
Result: A family can check the advert their daughter was sent on a messaging group.
A joining timeline candidates can follow
Each stage from application to badge, including verification and the entry pass, with the order it happens in and who to contact at each point.
Result: Fewer accepted offers that quietly disappear before the joining date.
The rota, described
Shift patterns, early reporting, standby and leave, and how rosters are published, written separately for crew and for ground roles.
Result: Applicants arrive having already done the arithmetic on their commute.
Accounts from the ramp and the counter
Interviews with staff in the less glamorous roles about what the work is and why they stayed in it.
Result: Applications for the jobs that are hardest to fill.
Bond and training terms in plain words
Any commitment period, what it covers and why it exists, placed where a candidate reads it before applying rather than after.
Result: Nobody walks away at the offer stage over a surprise.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for airlines and airport services
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this recruitment?
People are using our name to run job scams. Can you stop that?
We are a ground handler and candidates want the airline. What then?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Travel and aviation
Employer branding for the rest of the travel and aviation.
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