Employer branding · Workspace
You sell flexible work and your community manager has the least flexible day.
Employer branding for a co-working or managed office company is about the people who open the centre and lock it up: community managers, centre sales and facilities staff whose day is fixed while every member's is not. GullySales writes the careers content and the centre stories behind it.
In one paragraph
Employer branding for a co-working or managed office company is about the people who open the centre and lock it up: community managers, centre sales and facilities staff whose day is fixed while every member's is not. GullySales writes the careers content and the centre stories behind it.
Also written for
Co-working companies, Managed office companies, Business centres.
Where this sits
For co-working and managed office companies
Where it usually goes wrong, and what we would do.
“Your member companies are recruiting from your own floor”
A community manager meets thirty employers a week and every one of them has seen her handle a crisis. She is the easiest hire in the building for a start-up on the third floor, and you will hear about it the day she resigns.
“The job is three jobs with one title”
Sales tours, facilities escalations, events, billing chases and the member who wants the air conditioning changed. The title says community associate and the work says centre manager, and candidates work that out in the first fortnight.
“The centre opens before members arrive and closes after they go”
Eight in the morning to nine at night, Saturdays for a launch event, and no working from home in a business that sells working from anywhere. That contradiction is not a reason to avoid writing, it is the thing to be straight about.
“Centre sales is judged on occupancy and never told how leads arrive”
Broker enquiries, platform listings, walk-ins and member referrals reach the centre in different proportions at every location. A sales hire who was not told which mix she is inheriting blames herself, then leaves.
What we do
What we deliver for co-working and managed office companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that describes the centre day
Opening, tours, escalations, events and closing, written as the shape of a real day at a real centre rather than as a list of responsibilities.
Result: The people who apply already know what the hours are.
One post per role, with the location
Community, centre sales, facilities and housekeeping written separately, naming the building, the number of desks and how many members the role covers.
Result: Candidates who can judge the size of the job before the interview.
The path from community associate onwards
How somebody reaches centre manager, then a cluster, what each step pays attention to, and how long it has taken people who did it.
Result: A reason to stay past the year when a member company starts calling.
Community managers on record
Interviews about a difficult day at a centre and what they were trusted to decide, used with their names on your own channels.
Result: Hospitality graduates see a role with judgement in it, not a reception desk.
Referral material for members and staff
Short, honest notes your team and your member companies can pass on when a centre is opening, including the hours and the location.
Result: Applications from the network that already knows how your centres run.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for co-working and managed office companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.