Employer branding · Pharma and life sciences
Every candidate you interview knows the study ends. Say what happens then.
Employer branding for a clinical research organisation is what a monitor, data manager or pharmacovigilance associate finds before applying: the therapeutic areas, the travel, the night roster and what follows a study close. GullySales writes the careers page and the job posts from what your own staff say.
In one paragraph
Employer branding for a clinical research organisation is what a monitor, data manager or pharmacovigilance associate finds before applying: the therapeutic areas, the travel, the night roster and what follows a study close. GullySales writes the careers page and the job posts from what your own staff say.
Also written for
Clinical research organisations, CRO, Site management organisations.
For clinical research organisations
Where it usually goes wrong, and what we would do.
“Project-based hiring is the open secret”
Everybody in clinical research has been released at study close, or watched it happen to the desk beside them. A page that pretends otherwise loses the experienced people you want most.
“A monitor's life is measured in site visits”
How many sites, how far apart, how many nights away, and how quickly expenses come back. Two offers get compared on those four numbers and very little else.
“Pharmacovigilance runs on somebody else's clock”
Case processing for a global sponsor means night shifts and a daily count. The people who do it want the roster and the volume written down before they join, not explained afterwards.
“Regulated candidates ask about integrity, not perks”
A data manager or a quality associate wants to know what happens when a timeline and a source document disagree. Whether anybody has been asked to make the record fit is the question behind the question.
What we do
What we deliver for clinical research organisations.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page built around the functions
Monitoring, data management, biostatistics, medical writing, pharmacovigilance, regulatory and site management, each described as its own job with its own therapeutic areas.
Result: Applications from people who already do that function.
Travel and roster numbers inside the post
Site visits a month, typical distances, nights away, the shift pattern for case processing, and how expenses are claimed and how fast they come back.
Result: Offers that are not renegotiated in the final week.
What happens at study close, in writing
Your actual practice on redeployment between projects, on notice, and on what a fixed-term contract means here. Published as it is rather than as you would like it to be.
Result: Experienced candidates who then trust the rest of the page.
Quality culture described by the people inside it
How training on procedures, deviations and audit findings is handled, and who a coordinator escalates to at two in the morning. Confirmed by your quality unit before publication.
Result: A quality candidate who can judge you before the interview.
Employee accounts from across the units
Short interviews with a monitor, a coder and somebody on the night roster, including one person who left and came back. Their words, with consent, and no study detail.
Result: Something specific for a candidate comparing four organisations.
Coordinator roles written for hospitals
Site coordinators sit inside investigator sites and come from nursing and pharmacy backgrounds. A post written for that reader instead of for a corporate applicant.
Result: Coordinator applications from the hospitals you already work with.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for clinical research organisations
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you place clinical research staff?
We cannot name our sponsors or our studies. What is left to write about?
Our audit history is not something we want on a website.
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Pharma and life sciences
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