Nobody arrives, the wrong people arrive, or they arrive and leave.
Those are the only three, and they need opposite fixes. Owners usually assume the first and buy traffic, when the analytics they already have would have said it was the third.
Telling them apart
Twenty minutes in your own analytics settles it.
Under 300 visits a month
Nobody arrives. No amount of page editing fixes this; you need to be findable, and that is search, local listings or advertising depending on how people look for what you sell.
Traffic fine, bounce very high, sessions short
The wrong people arrive. Usually the site ranks for a term that sounds like your business but means something else to the person typing it.
Right people, several pages, then nothing
They arrive and leave. This is the common one, and it is the cheapest to fix because the audience is already there.
Enquiries arrive but you never see them
Check this before anything else. Broken forms, a spam folder and a notification going to someone who left are more common than anyone expects.
If they arrive and leave
What is usually wrong, in the order we find it.
The page opens with the company’s history and the offer is three scrolls down.
It says what you do and never says who it is for, so the reader cannot tell whether it is meant for them.
There is no price, no range, and no explanation of what drives the price — so a comparison shopper leaves for someone who explains it.
The only way to make contact is a form with nine fields, one of which is “budget”.
It is slow on a phone on 4G, which is how most of your visitors arrive.
Questions
How many visits should a site get?
It depends entirely on what you sell, which is why the number matters less than the shape. A manufacturer with 400 well-targeted visits a month can do better than a retailer with 8,000 of the wrong ones.
Should I redesign it?
Usually not first, and a redesign changes everything at once so nothing can be credited or blamed afterwards. Fix what analytics point at, measure it, and redesign when you know what the new site has to do differently.
Is a WhatsApp button enough?
For many Indian SMBs it converts better than a form, because it is how buyers already talk. It is not enough on its own — someone has to answer it quickly, and the conversation has to be recorded somewhere other than a personal phone.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared