Allergy clinics · Healthcare
Allergy patients return every season, so give them a reason to come back before it starts.
A man has sneezed through every winter for ten years. He takes tablets from the chemist and has never had a test. Now his daughter sneezes too. This year a doctor says it could be allergic rhinitis. He searches for an allergy clinic and wonders what the test involves.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Allergy clinics treat rhinitis, asthma, skin conditions and food and drug reactions, often over years. Marketing helps patients and doctors find the clinic. Sales is the first test visit, the explanation of long-term treatment and the follow-up that keeps patients through the seasons. GullySales handles the seasonal outreach and the follow-up.
Allergy is a long-term condition with seasons. Patients arrive in a crisis and leave when they feel better. Immunotherapy takes time and commitment. Clinics lose them after the first visit, to the chemist's shelf, and to a lack of reminders when the season returns.
How buyers decide
How allergy clinics are chosen.
Patients arrive by symptom and search: sneezing, itching, wheezing, hives, food reactions. They look for a clinic that tests for allergies and explains treatment. Doctors, ENTs, paediatricians and dermatologists send patients, and families of allergic children ask other parents.
Patients fear the test and the cost. They want to know what the test involves, whether it is painful, what the results will show and how long treatment lasts. A clinic that explains plainly wins the first visit.
Seasonality drives enquiries. Allergies flare with pollen seasons, humidity and pollution, and a clinic that reaches patients just before and during those periods fills its diary. Immunotherapy patients need regular visits, and drop-out is common.
The problem
What usually goes wrong for allergy clinics.
What owners tell us on the first call, in their words.
“Patients treat symptoms for years and never get tested”
They manage with tablets from the chemist. Nobody explains that a proper test is available.
“The test sounds frightening and costly”
Patients delay because they imagine pain and expense. The clinic does not answer either fear before the visit.
“Patients leave when they feel better”
The first visit brings relief and the second never happens. The condition returns next season.
“Immunotherapy courses are dropped”
Treatment takes time. Without reminders and encouragement, patients stop.
“ENT and paediatric referrers do not know we test”
A doctor sends a child for a specialist and never considers an allergy clinic.
“Seasonal peaks overwhelm the phone”
When pollen or pollution rises, calls surge. The counter cannot cope and callers go elsewhere.
What we do
What we do for allergy clinics.
Everything included for allergy clinics, and the result each part is there to produce.
A page for each allergy
Pages on allergic rhinitis, asthma, skin allergy and food allergy, with what the test involves, what treatment looks like and who to see.
Result: A patient searching a symptom finds a clear route to a test.
A fear-free explanation of the test
A short guide and message on how allergy testing works, what it feels like and what the results mean.
Result: Fear drops before the first visit.
A seasonal reminder routine
A consented message before the season that a patient's allergy flares, with a booking route.
Result: Patients return before the symptoms peak.
An immunotherapy support routine
Reminders, short encouraging messages and a call for patients who miss a visit.
Result: More patients finish the course.
A route for ENT, paediatric and skin doctors
A one-page sheet on what the clinic tests and how to refer, with a note back.
Result: Doctors know where to send an allergic patient.
A report against the baseline
Enquiries by source, tests, treatment starts and patients completing courses, against the baseline taken before work starts.
Result: You can see how many patients stay in care.
How the result is measured
- Enquiries by source and symptom
- Tests booked
- Treatment starts
- Patients completing immunotherapy
- Doctors referring
Recorded as a baseline before work starts, so every later report has an honest comparison.
Worth a page and a campaign of their own
Allergy testing · Allergic rhinitis and sinus problems · Asthma and allergic chest conditions · Skin allergies and hives · Food allergies · Immunotherapy courses · Paediatric allergy · Seasonal care plans
Priority campaigns
Campaigns for what allergy clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Before the season
A campaign ahead of the pollen and humidity seasons that raise allergy, with a clear route to a test.
Result: Patients book before symptoms peak.
Allergic children
Pages and messages for parents of children who sneeze, wheeze or itch.
Result: Parents act earlier.
Is it an allergy
A short series for adults who have always sneezed, explaining the test and treatment.
Result: Long-term sufferers finally book.
Referrer updates
A short briefing for doctors who see allergic patients.
Result: Referrals follow.
Beyond search
Where we reach buyers of allergy clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
ENT surgeons and paediatricians
Doctors whose patients often have allergy.
Dermatologists and chest physicians
Doctors who see skin and asthma allergies.
Schools and parents' groups
Places where allergic children are noticed.
Offices and residents' groups
Places where seasonal symptoms are common.
Who it is for
This is written for these allergy clinics.
- Allergy and immunology clinics
- Allergic asthma and chest clinics
- Paediatric allergy practices
- Dermatology clinics with allergy testing
- ENT clinics offering allergy care
- Food and drug allergy specialists
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
01 · First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
04 · After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for allergy clinics
- 1
Listen to how patients arrive and leave
The free audit call traces where patients come from and where they stop coming.
- 2
Explain the test and the course
Guides and a first-visit message.
- 3
Bring patients back with the season
A consented reminder routine.
- 4
Support immunotherapy
A reminder and encouragement routine.
- 5
Report on retention, not activity
A report on tests, treatment starts and courses completed against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions allergy clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we promise a cure for allergy?
Can we advertise specific tests and treatments?
Can we send seasonal reminders?
Do you see test results?
How do we handle the seasonal rush on the phone?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.