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Construction vehicle dealerships · CRM

Keep every machine enquiry in one place with an owner and a next call.

A CRM for a construction vehicle dealership is the single record of who asked about which machine, from where, and what happens next. GullySales works on a register simple enough for the sales team to fill in and complete enough that the owner can read the pipeline.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of car dealers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Last updated 18 Oct 2026.

For construction vehicle dealerships

Where it usually goes wrong, and what we would do.

  • “Quotations live in people's phones”

    The enquiry sits in one salesperson's WhatsApp and the quotation in another's email. When that person is away on a demonstration, nobody else knows the contractor is waiting for a revised price.

  • “One contractor, several machines, several contacts”

    A road contractor asks about a roller, a grader and a tipper through three different people. A record by company and machine keeps the picture together, where a list by caller shows three unrelated names.

  • “Sale, hire and service need separate stages”

    A hire customer and a buyer of a new loader move through different steps. A sale record has quotation, finance and delivery, while a hire record has availability, agreement and return, and mixing them blurs both.

  • “Old enquiries are the cheapest leads”

    The contractor who asked about a crane last year may now have the work for it. Without a record carrying machine, date and outcome, those names are never called and the yard pays again to find similar ones.

What we do

What we deliver for construction vehicle dealerships.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Enquiry register with fixed fields

    Contractor, contact, machine, site, source, stage, owner and next step, set up in a sheet or a CRM the team will really use.

    Result: Any row shows who owns the next call.

  2. Stages for sale, hire and service

    Separate stage lists for each type of customer, with a rule for when a record moves from one to the next.

    Result: A hirer and a buyer never share a pipeline.

  3. Quotation and finance tracking

    A place to record the quotation date, the revision, the financier and the document status.

    Result: You can see which finance files are stuck and why.

  4. Reason-lost field

    A required note when an enquiry closes unsold: bought elsewhere, no work, price, delivery or finance.

    Result: Lost deals show a pattern you can discuss.

  5. Training for the team on entry habits

    A short session on entering records at the time of the call, with a check on the first records made.

    Result: Entries are complete the same day the call happens.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these construction vehicle dealerships.

  • Authorised excavator and loader dealers
  • Backhoe loader and compactor dealers
  • Crane and concrete equipment dealers
  • Pre-owned construction machinery dealers
  • Road building and paving machine dealers
  • Mini excavator and compact equipment dealers
  • Equipment rental firms that also sell machines
  • Machinery brokers who sell between contractors

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need paid CRM software?
Not necessarily. A well-kept shared sheet works for a small yard. Choose software when several people need to see and update the same records.
How do we get the sales team to use it?
Keep fields few, make the register the only place the owner reviews enquiries from, and enter the first records together so the habit forms.
What about enquiries that come by WhatsApp?
Record each one in the register as soon as it arrives, with the source marked. A message left in a chat is an enquiry nobody owns.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.