The board outside the school gate is read by the same parent every afternoon.

1. Site list taken from the feeder schools in your register

   The schools your current students actually come from, the roads between those gates and your classroom, and the junctions parents wait at, used to draw the shortlist.

   Result: Boards go up where your kind of family already stands.

2. Display cycle timed to the admission window

   The mounting date and the cycle set so the panels are up while parents are asking around, with printing and permission worked backwards from that morning.

   Result: You pay for the weeks families are deciding.

3. One batch to a panel, with its start date

   The board batch, the repeater batch or the crash course on its own site with the date it begins, instead of the institute's full course list crammed into one frame.

   Result: A parent sees the batch their child needs and a deadline to act on.

4. Consent and claim wording settled before printing

   Written permission from the student and the parent for any photograph or name, and claims kept to what you can evidence, checked by your own adviser before the flex is made.

   Result: Nothing goes up that a family or a regulator can pull you up on.

5. A counselling line used on the boards alone

   One number printed on outdoor and nowhere else, answered while the counselling desk is staffed, with every call logged against the site it came from.

   Result: The school-gate board can be told apart from the main road one.

6. Enquiries traced back to the school

   Which school each enquiring child attends, recorded at the desk and read each month against the baseline taken before the boards went up.

   Result: Next season's sites are chosen from what filled the batch.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.