Outdoor advertising · Marketing
Choose the hoarding by which way it faces, not by the photograph in the deck.
Print and outdoor advertising answers whether a physical placement is worth buying at all. This page starts after that answer is yes, at the moment somebody sends you a list of sites with a price against each one.
In one paragraph
Outdoor advertising is bought one site at a time: a named hoarding, unipole, bus shelter, metro pillar or digital screen, held for a fixed display cycle. GullySales picks sites by the direction traffic moves past them, checks the lighting and the permission, and gets artwork to the media owner's specification before mounting day.
A hoarding is not a medium. It is a structure at one spot, facing one direction, lit or unlit, free from a particular date. Two sites on the same road can be worth very different money, and the cheaper one is sometimes the one nobody sees.
So we look at the site rather than the photograph of it. Which carriageway does it face, does traffic halt there, and what has grown or been built in front of it since the picture was taken? Then we ask the media owner to show the permission for the structure.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The hoarding faces the wrong way”
It sits on the far carriageway, or on the outbound side of a one-way road, so your buyer passes it heading home and never on the way to the shop.
“Nobody checked whether the lights come on”
A back-lit panel quoted as illuminated is worth an unlit panel once the lights stop working, and the evening traffic was the traffic you were paying for.
“The flex went up late and came down early”
Mounting dates slip and structures are taken down mid-cycle when a permission lapses. The display period you got is shorter than the one on the invoice.
“The artwork was designed like a brochure”
Text sized for a page is unreadable at a hundred metres from a moving car, and the phone number ends up in the strip of flex the frame covers.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Site-by-site shortlist
Each option judged on the direction it faces, the distance it is read from, what obstructs it and who passes it, with photographs taken standing where a driver sits.
Permission and specification check
We ask the media owner who holds the licence for that structure, and for the exact artwork size, safe area and material the panel takes. What one municipal body permits, the next city refuses.
Display cycle and mounting dates
The cycle booked with the mounting date written down, so the flex is printed and delivered before the day it goes up rather than after.
Artwork built for the distance
One short line, a large name and a single way to respond, set inside the safe area so the frame does not eat the number.
Loop position on digital screens
For a digital out-of-home (DOOH) screen, the slot length, the loop length and how many advertisers share it. A ten-second slot in a two-minute loop appears once in twelve.
Mounted and mid-cycle photographs
Dated pictures of your panel in place at the start of the cycle and again during it. A torn or missing flex is caught while there is still time to replace it.
Response route and catchment reading
A campaign phone number or code, plus enquiries and walk-ins from that catchment before, during and after. Directional, and we say so.
How the result is measured
- Sites running as booked, with dated photographs
- Display days delivered against display days paid for
- Rate booked against the first quote
- Calls to the campaign number during the cycle
- Enquiries and walk-ins from the catchment before, during and after
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- A new showroom, clinic or project office that needs its own neighbourhood to know it exists
- Builders launching a project and buying the road buyers use to reach the site
- Owners handed a list of hoardings and prices with no way to tell a good site from a bad one
- Retail chains buying across localities who want the same standard applied to every site
- Anyone who paid for a hoarding last year and never saw a photograph of it in place
Not for
It is not the right fit if.
- Businesses that need to prove which enquiry came from which advertisement, because outdoor cannot do that
- A budget that stretches to one site for a fortnight, which is not long enough for anyone to register it
- Sellers whose buyers are a few hundred people spread across the country, where a road full of strangers is the wrong audience
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the outdoor advertising work runs
- 1
Draw the catchment
We agree the roads, junctions and neighbourhoods your buyer moves through. It is almost always a smaller area than an owner first says, and a clinic in Nagarbhavi does not need the whole of west Bengaluru.
- 2
Survey what is available
We work through the sites on offer inside that catchment and go and stand in front of the ones worth looking at.
- 3
Compare and book
Sites are compared on facing, visibility, illumination and cycle length, then booked through the media owner or their agency at a negotiated rate.
- 4
Print to specification
Artwork is made to the exact panel size and delivered ahead of mounting day, with a proof you approve before printing.
- 5
Monitor the cycle
We collect mounting and mid-cycle photographs, and take up anything late, torn or unlit with the media owner while the cycle is still running.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you tell me how many enquiries the hoarding produced?
What is a DOOH loop and why does it decide the value?
How long should a site run?
Do you own the hoardings?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Outdoor advertising, written for your industry.
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