Transit advertising · Marketing
A bus is worth what its route is worth, so get the route list in writing first.
You do not buy a bus. You buy a vehicle the depot allots to a route, and the route decides whether anyone who could buy from you ever sees it. Thirty buses running where your customers do not live is a full campaign that reaches nobody.
In one paragraph
Transit advertising buys space on vehicles and inside stations: a bus back panel or full wrap, a fleet of autos, a metro pillar or a platform panel. Each is held for a month or a display cycle. GullySales plans the corridors your buyer actually travels, coordinates the booking with the transport authority's appointed agency, and builds a way for an enquiry to arrive.
So ask for the route list before the booking, hold it in writing, and settle what happens if a vehicle is moved mid-campaign. Buses get reallocated. A wrap that spent six weeks on the wrong side of the city is not refunded, because nobody agreed in advance that it mattered.
Formats are not equal either. A back panel is read from ten feet by the car stuck behind it at a signal, which is the only real dwell time on the road. A full wrap photographs beautifully and is seen for three seconds.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The fleet was booked and the routes were never checked”
Vehicles are allotted to routes by the depot, so the route list is the product. Booking a count of buses without it is buying a number.
“The wrap was torn by week six”
Vinyl on a vehicle takes weather, washing and traffic. Without a repair clause and dated photographs, half the fleet is carrying a damaged ad you are still paying for.
“An auto fleet was bought to reach one neighbourhood”
An auto goes wherever its fares go, so an auto campaign is a city-level buy. If the campaign has to stay inside a catchment, this is the wrong vehicle.
“The artwork came back for changes and the month started late”
Bus and metro media is approved by the transport authority before it goes up. A design signed off internally still has that step to clear, and the cycle does not wait for it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Corridor and route plan
Which roads, depots and metro lines your buyer travels, matched to the vehicles and sites actually available on them.
Route list held in writing
The allotted routes confirmed before the booking, with an agreement on what happens if a vehicle is moved during the month.
Format comparison
Back panels, side panels, full wraps, station pillars, platform panels and train interiors compared for the same money, on what each is read from and for how long.
Artwork to authority specification
Creative built to the vehicle or site measurement and put through the transport authority's approval before the cycle starts.
Booking coordination
The buy placed with the agency the authority has appointed, or with the fleet owner for autos and taxis, and the vehicles and dates confirmed.
Condition checks
Dated photographs through the cycle, with a repair or replacement clause agreed at the start rather than argued about at the end.
A way for an enquiry to arrive
A QR code at standing height inside a carriage or on a platform panel, a dedicated number, and a short web address, so the campaign can be counted.
How the result is measured
- Vehicles and sites live against the booking
- Scans of the QR code on interior and platform panels
- Calls to the campaign number
- Branded searches along the corridor during the cycle
- Condition photographs received through the month
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Businesses on or near one corridor, where the same buses pass the same people twice a day
- Hospitals, colleges and showrooms that people reach along a known road
- City-wide consumer brands who need frequency across a month rather than one big sighting
- A business beside a metro line selling to commuters who stand on the same platform each morning
- Campaigns already running location-targeted digital ads along the same stretch
Not for
It is not the right fit if.
- A business whose catchment is one neighbourhood, where a shelter or a hoarding near the door does more than a moving vehicle
- Anyone who needs the campaign live this week, because artwork clears the authority before it goes on
- Small budgets spread over a few vehicles, which buys a sighting rather than a campaign
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the transit advertising work runs
- 1
Map where your buyer travels
We work out the corridor rather than the city, and find which routes and stations sit on it.
- 2
Compare formats on dwell
Each format is judged on how long it is looked at, not on how large it is, before any vehicle count is agreed.
- 3
Coordinate the booking and the approvals
The buy goes through the authority's appointed agency or the fleet owner, and the artwork goes for approval with time left to redo it.
- 4
Install and photograph
Vehicles and sites are photographed as the campaign starts, so the fleet on the invoice matches the fleet on the road.
- 5
Reinforce and report
Location-targeted digital ads run along the same corridor, and scans, calls and branded searches go into the monthly report against the cycle.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a full bus wrap worth the extra?
Can we choose the routes?
Does anyone scan a QR code on a bus?
Do we need permission from the transport authority?
What does transit advertising cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Transit advertising, written for your industry.
Related services