Transit advertising · Marketing
A bus is worth what its route is worth, so get the route list in writing first.
You do not buy a bus. You buy a vehicle the depot allots to a route, and the route decides whether anyone who could buy from you ever sees it. Thirty buses running where your customers do not live is a full campaign that reaches nobody.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Transit advertising buys space on vehicles and inside stations: a bus back panel or full wrap, a fleet of autos, a metro pillar or a platform panel. Each is held for a month or a display cycle. GullySales plans the corridors your buyer actually travels, coordinates the booking with the transport authority's appointed agency, and builds a way for an enquiry to arrive.
So ask for the route list before the booking, hold it in writing, and settle what happens if a vehicle is moved mid-campaign. Buses get reallocated. A wrap that spent six weeks on the wrong side of the city is not refunded, because nobody agreed in advance that it mattered.
Formats are not equal either. A back panel is read from ten feet by the car stuck behind it at a signal, which is the only real dwell time on the road. A full wrap photographs beautifully and is seen for three seconds.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The fleet was booked and the routes were never checked”
Vehicles are allotted to routes by the depot, so the route list is the product. Booking a count of buses without it is buying a number.
“The wrap was torn by week six”
Vinyl on a vehicle takes weather, washing and traffic. Without a repair clause and dated photographs, half the fleet is carrying a damaged ad you are still paying for.
“An auto fleet was bought to reach one neighbourhood”
An auto goes wherever its fares go, so an auto campaign is a city-level buy. If the campaign has to stay inside a catchment, this is the wrong vehicle.
“The artwork came back for changes and the month started late”
Bus and metro media is approved by the transport authority before it goes up. A design signed off internally still has that step to clear, and the cycle does not wait for it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Corridor and route plan
Which roads, depots and metro lines your buyer travels, matched to the vehicles and sites actually available on them.
Route list held in writing
The allotted routes confirmed before the booking, with an agreement on what happens if a vehicle is moved during the month.
Format comparison
Back panels, side panels, full wraps, station pillars, platform panels and train interiors compared for the same money, on what each is read from and for how long.
Artwork to authority specification
Creative built on the operator's own template, with the bleed a curved panel or a wrapped window needs. The transport authority then approves it, and that step sits before the cycle starts.
Booking coordination
The buy placed with the agency the authority has appointed, or with the fleet owner for autos and taxis, and the vehicles and dates confirmed.
Condition checks
Dated photographs through the cycle, with a repair or replacement clause agreed at the start rather than argued about at the end.
Proof of play on the digital screens
Screens inside a carriage or on a concourse report what they showed. Ask for the play log covering your dates, with the number of plays a day, before the slot is agreed.
A way for an enquiry to arrive
A QR code at standing height inside a carriage or on a platform panel, a dedicated number, and a short web address, so the campaign can be counted.
How the result is measured
- Vehicles and sites live against the booking
- Scans of the QR code on interior and platform panels
- Calls to the campaign number
- Branded searches along the corridor during the cycle
- Condition photographs received through the month
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses on or near one corridor, where the same buses pass the same people twice a day
- Hospitals, colleges and showrooms that people reach along a known road
- City-wide consumer brands who need frequency across a month rather than one big sighting
- A business beside a metro line selling to commuters who stand on the same platform each morning
- Campaigns already running location-targeted digital ads along the same stretch
Not for
It is not the right fit if.
- A business whose catchment is one neighbourhood, where a shelter or a hoarding near the door does more than a moving vehicle
- Anyone who needs the campaign live this week, because artwork clears the authority before it goes on
- Small budgets spread over a few vehicles, which buys a sighting rather than a campaign
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the transit advertising work runs
- 1
Map where your buyer travels
We work out the corridor rather than the city, and find which routes and stations sit on it.
- 2
Compare formats on dwell
Each format is judged on how long it is looked at, not on how large it is, before any vehicle count is agreed.
- 3
Coordinate the booking and the approvals
The buy goes through the authority's appointed agency or the fleet owner, and the artwork goes for approval with time left to redo it.
- 4
Install and photograph
Vehicles and sites are photographed as the campaign starts, so the fleet on the invoice matches the fleet on the road.
- 5
Reinforce and report
Location-targeted digital ads run along the same corridor, and scans, calls and branded searches go into the report against the cycle.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a full bus wrap worth the extra?
Can we choose the routes?
Does anyone scan a QR code on a bus?
Do we need permission from the transport authority?
The busiest metro station costs the most. Is it worth it?
What does transit advertising cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Transit advertising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to design bus advertising for each panelThe rear panel is read for minutes by a driver stuck behind it. The side panel gets three seconds from a footpath. Same bus, same campaign, two different pieces of artwork.
- Bus advertising in Bengaluru: who the panel actually reachesThe back of a BMTC bus is read by the people stuck behind it, not by the people on it. Routes, depots, Volvo services, airport shuttles and shelters are five different buys with different audiences.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.