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Hyperlocal advertising · Marketing

How far a customer will travel to you decides this plan, not the channel.

Ask how far somebody will actually come. A salon in Nagarbhavi loses a customer to the one two streets away. A cardiac unit draws patients from three districts, and a school fills from whichever roads its bus covers.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Hyperlocal advertising

In one paragraph

Hyperlocal advertising buys media for one catchment instead of a whole city: radius and pin-code targeting, apartment panels, the bus shelter on the approach road and the nearest cinema screen. GullySales draws the catchment first, then buys only the media sitting inside it.

That distance is the plan. Inside a three kilometre ring, a lift panel, a bus shelter and a radius-targeted search campaign reach the same household twice a week for very little. Outside it, the same money buys sightings from people who will never make the drive.

Most local campaigns are bought the other way round. A pamphlet printer calls, a hoarding agent offers a site, an apartment agency quotes a lift panel, and the money follows whoever sold hardest. We put the catchment on a map in pin codes and roads before anybody is paid.

Who it is for

This is written for you if these sound familiar.

  • A clinic, salon or gym whose customers all live or work within a few kilometres
  • Restaurants that fill from the offices and apartments within a fifteen-minute drive
  • A property project selling mostly to buyers who already live in that part of the city
  • New branches and stores in an area where nobody knows the name yet
  • Chains that need one plan per branch catchment instead of a single city buy

Not for

It is not the right fit if.

  • Businesses selling across India, where a buyer's pin code changes nothing
  • B2B sellers chasing a few named accounts, since a list and a caller beat any radius
  • Anyone who needs volume quickly from a wide area, where a city campaign is the honest answer

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “We advertised across the city and our customers all live two kilometres away”

    The hoardings, the radio spot and the city-wide campaign were paid for in full, while everybody who could realistically reach the shop lives inside a small ring around it.

  • “The apartment standee was taken down in two days”

    Apartment media runs on the association's permission. The secretary decides what is allowed, whether that is the notice board, a lift panel or a stall on Sunday morning, and anything put up without written approval comes down.

  • “Twenty thousand pamphlets went out and the phone did not ring”

    Nobody checked which streets the distributor covered, and the pamphlet carried no offer, no number of its own and no reason for a family to keep it.

  • “Every branch runs the same advertisement”

    One branch sits beside an IT park and another beside a wholesale market, so the same creative and the same targeting cannot work for both.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Catchment map

    Pin codes, the roads people actually use, drive times at the hours your customers travel, and the flyover or railway line that stops them coming at all.

  2. Radius and pin-code targeting

    Search, social and Maps campaigns set to the catchment rather than the city, with the Google Business Profile corrected so the map result agrees with the advertisement.

  3. Apartment and gated community media, with permission

    The association is approached for written permission first, then the notice board, lift panels, a stall or sampling on the day it allows.

  4. Physical media inside the ring

    The bus shelter on the approach road, the nearest cinema screen and auto branding on routes into the area. The local edition covers the locality in the language spoken there.

  5. Local voices

    Creators who post about that part of the city, resident WhatsApp and Facebook groups, and the shops and clinics next door who already send people on.

  6. One number per catchment

    A dedicated phone number and QR code for each branch, so a call or a walk-in is traced to the campaign that produced it.

  7. Reporting by area

    Enquiries counted by pin code, so the spend moves towards the streets that answer.

How the result is measured

  • Enquiries by pin code
  • Walk-ins traced to the campaign's own number or QR code
  • Cost per enquiry inside the catchment
  • Apartment permissions secured against those approached
  • Share of enquiries arriving from outside the catchment

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

How the hyperlocal advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Plot where your customers came from

    We take the last few hundred bills or CRM records and plot the pin codes, which settles the catchment argument faster than any survey.

  2. 2

    Rank the media inside the ring

    Every option that reaches those pin codes is compared on cost and on how many times the same household sees it.

  3. 3

    Collect the permissions

    Association approvals, site and artwork approvals, and the dates each one allows, in hand before anything is booked.

  4. 4

    Launch with a number of its own

    The phone number, QR code and landing page for this catchment go live before the first panel or pamphlet does.

  5. 5

    Measure by area and move the money

    Spend then shifts towards the pin codes that reply and away from the ones that stay silent.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How big should the catchment be?
As far as your customers already travel, which the last few hundred bills will tell you. For a salon that can be two kilometres. A multi-speciality hospital reaches across three districts, and the two need completely different media.
Can we advertise inside an apartment complex?
Only with the association's written permission. Each one sets its own rules about notice boards, lift panels, standees and Sunday stalls, and some charge a fee while others allow no outside advertising at all. We ask first and hold the approval in writing before anything is printed.
What does this look like for a hospital?
It is drawn department by department. A general OPD pulls from a few kilometres, so apartment boards, the local edition and a radius-targeted Maps campaign carry it. A cardiac or oncology unit pulls from much further, and that one is worked through referring doctors and clinics across the district instead.
And for a restaurant, a property project or a store?
A restaurant is planned around the offices and apartments within a fifteen-minute drive, with Maps, delivery-app visibility and lift panels in the nearest complexes. For a property project, the media follows the roads to the site and the complexes buyers are moving out of. A retail store works its two or three approach roads, the nearest cinema screen and the creator whose audience already shops on that street.
Is buying one catchment cheaper than buying the city?
For the same result, yes, and the saving is in the waste rather than in the rate. A city station or a city-wide screen package charges you the same for listeners in Yelahanka who will never drive to a shop in Jayanagar. The media inside your own ring is priced below the corridor every national brand wants, so a residential arterial costs a fraction of Outer Ring Road. What you give up is the reach number in the report.
How is this priced?
There is no published price. Media cost depends on what the catchment needs, because an apartment panel and a cinema screen are quoted on different terms. Our fee for the planning and the coordination is agreed in writing after we have read your brief and spoken to you, with printing and artwork costed separately.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

By industry

Hyperlocal advertising, written for your industry.

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