Hyperlocal advertising · Marketing
How far a customer will travel to you decides this plan, not the channel.
Ask how far somebody will actually come. A salon in Nagarbhavi loses a customer to the one two streets away. A cardiac unit draws patients from three districts, and a school fills from whichever roads its bus covers.
In one paragraph
Hyperlocal advertising buys media for one catchment instead of a whole city: radius and pin-code targeting, apartment panels, the bus shelter on the approach road and the nearest cinema screen. GullySales draws the catchment first, then buys only the media sitting inside it.
That distance is the plan. Inside a three kilometre ring, a lift panel, a bus shelter and a radius-targeted search campaign reach the same household twice a week for very little. Outside it, the same money buys sightings from people who will never make the drive.
Most local campaigns are bought the other way round. A pamphlet printer calls, a hoarding agent offers a site, an apartment agency quotes a lift panel, and the money follows whoever sold hardest. We put the catchment on a map in pin codes and roads before anybody is paid.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We advertised across the city and our customers all live two kilometres away”
The hoardings, the radio spot and the city-wide campaign were paid for in full, while everybody who could realistically reach the shop lives inside a small ring around it.
“The apartment standee was taken down in two days”
Apartment media runs on the association's permission. The secretary decides what is allowed, whether that is the notice board, a lift panel or a stall on Sunday morning, and anything put up without written approval comes down.
“Twenty thousand pamphlets went out and the phone did not ring”
Nobody checked which streets the distributor covered, and the pamphlet carried no offer, no number of its own and no reason for a family to keep it.
“Every branch runs the same advertisement”
One branch sits beside an IT park and another beside a wholesale market, so the same creative and the same targeting cannot work for both.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Catchment map
Pin codes, the roads people actually use, drive times at the hours your customers travel, and the flyover or railway line that stops them coming at all.
Radius and pin-code targeting
Search, social and Maps campaigns set to the catchment rather than the city, with the Google Business Profile corrected so the map result agrees with the advertisement.
Apartment and gated community media, with permission
The association is approached for written permission first, then the notice board, lift panels, a stall or sampling on the day it allows.
Physical media inside the ring
The bus shelter on the approach road, the nearest cinema screen and auto branding on routes into the area. The local edition covers the locality in the language spoken there.
Local voices
Creators who post about that part of the city, resident WhatsApp and Facebook groups, and the shops and clinics next door who already send people on.
One number per catchment
A dedicated phone number and QR code for each branch, so a call or a walk-in is traced to the campaign that produced it.
Reporting by area
Enquiries counted by pin code every month, so the spend moves towards the streets that answer.
How the result is measured
- Enquiries by pin code
- Walk-ins traced to the campaign's own number or QR code
- Cost per enquiry inside the catchment
- Apartment permissions secured against those approached
- Share of enquiries arriving from outside the catchment
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- A clinic, salon or gym whose customers all live or work within a few kilometres
- Restaurants that fill from the offices and apartments within a fifteen-minute drive
- A property project selling mostly to buyers who already live in that part of the city
- New branches and stores in an area where nobody knows the name yet
- Chains that need one plan per branch catchment instead of a single city buy
Not for
It is not the right fit if.
- Businesses selling across India, where a buyer's pin code changes nothing
- B2B sellers chasing a few named accounts, since a list and a caller beat any radius
- Anyone who needs volume quickly from a wide area, where a city campaign is the honest answer
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the hyperlocal advertising work runs
- 1
Plot where your customers came from
We take the last few hundred bills or CRM records and plot the pin codes, which settles the catchment argument faster than any survey.
- 2
Rank the media inside the ring
Every option that reaches those pin codes is compared on cost and on how many times the same household sees it.
- 3
Collect the permissions
Association approvals, site and artwork approvals, and the dates each one allows, in hand before anything is booked.
- 4
Launch with a number of its own
The phone number, QR code and landing page for this catchment go live before the first panel or pamphlet does.
- 5
Measure by area and move the money
Enquiries are counted by pin code and spend shifts each month towards the areas that reply.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How big should the catchment be?
Can we advertise inside an apartment complex?
What does this look like for a hospital?
And for a restaurant, a property project or a store?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Hyperlocal advertising, written for your industry.
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