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GullySales

GRE and GMAT coaching institutes · Education

Serious test takers compare teachers, so put yours in front of them before the fee.

A working professional plans an MBA abroad in two years. He spends a month reading forums, watching free lessons and comparing institutes before booking a single demo. The institute whose teacher explained a quantitative concept clearly in a free video is the one he visits.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of coaching centres and tutors at work in India

In one paragraph

GRE and GMAT candidates are graduates and working professionals who research carefully and compare teachers, material and results. Marketing shows the teaching. Sales is the demo, the batch choice and the retake or application support that follows. GullySales handles the demo follow-up and the long decision.

GRE and GMAT candidates are older, more analytical and slower to decide than most students. They compare teachers rather than institutes, value free content, and want to know who will actually teach. Institutes lose them to a demo taught by a different teacher, a batch that starts too late, and a follow-up that never came during a decision that took months.

Last updated 3 Oct 2026.

How buyers decide

How GRE and GMAT coaching institutes are chosen.

Candidates research heavily. They read forums, watch free lessons, compare material and ask about the teacher's own score. They want to know class size, how many hours of teaching, what practice tests are included and whether support continues until the test.

The teacher is the product. Candidates follow a named teacher between institutes. Free content that demonstrates teaching quality converts better than any advertisement.

The decision is long and the test date flexible. Many candidates take months to commit. The institute that stays in touch usefully, without pressure, is the one they join.

The problem

What usually goes wrong for GRE and GMAT coaching institutes.

What owners tell us on the first call, in their words.

  • “The demo is taught by someone else”

    A candidate attends a demo with a star teacher and is taught by another in the batch.

  • “Free content is thin or absent”

    Candidates judge teaching by what they can see first. An institute with nothing visible is skipped.

  • “Enquirers go quiet for months and are forgotten”

    The decision takes time. Nobody stays in touch, and the candidate joins whoever did.

  • “Class size and hours are not stated”

    Candidates compare precisely and vague answers lose them.

  • “Application support is mentioned but not explained”

    Candidates want to know what happens after the score.

  • “Score claims cannot be verified”

    Marketing cites scores that cannot be shown, and sceptical candidates discount them.

What we do

What we do for GRE and GMAT coaching institutes.

Everything included for GRE and GMAT coaching institutes, and the result each part is there to produce.

  1. A free content plan that shows teaching

    A short series of lessons or explanations by the teachers who actually teach the batches.

    Result: Candidates judge your teaching before they pay for it.

  2. A clear batch specification

    Class size, teaching hours, material, mock tests and who teaches, written down.

    Result: Candidates comparing precisely find the detail they want.

  3. A demo taught by the batch teacher

    A demo routine that puts the actual teacher in front of the candidate.

    Result: No one is disappointed after enrolling.

  4. A long-decision follow-up routine

    A consented series of useful messages for candidates who are still deciding, over weeks or months.

    Result: The institute is remembered when the decision is made.

  5. An after-the-score route

    A written explanation of what application support exists and what it costs.

    Result: Candidates see the whole journey.

  6. A report against the baseline

    Enquiries by source, demos, enrolments, time from enquiry to enrolment and retakes, against the baseline taken before work starts.

    Result: You can see how long the decision takes and where it stalls.

How the result is measured

  • Enquiries by source and test
  • Demos attended and converted
  • Time from enquiry to enrolment
  • Batch fill rate
  • Candidates returning for application support

Recorded as a baseline before work starts, so every later report has an honest comparison.

Worth a page and a campaign of their own

GRE preparation batches · GMAT preparation batches · Weekend batches for working professionals · One-to-one and small-group coaching · Mock tests and analysis · Score improvement and retakes · Application and admissions support · Free content and workshops

Priority campaigns

Campaigns for what GRE and GMAT coaching institutes most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Free workshops by the teacher

    Live sessions on a specific topic, with a follow-up on every attendee.

    Result: Candidates meet the teacher before enrolling.

  • Concept series

    Short written or video explanations of the concepts candidates find hardest.

    Result: Your teaching is visible in search and on social media.

  • Working professionals' batch

    A weekend or evening batch designed for people in full-time jobs.

    Result: A key group finds a batch that fits.

  • Consented score stories

    Accounts from candidates who improved, with their permission.

    Result: Proof that can be checked.

Beyond search

Where we reach buyers of GRE and GMAT coaching institutes, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Colleges and alumni groups

    Graduates planning further study.

  • Corporate learning teams

    Employees planning an MBA.

  • Admissions consultants

    Partners whose clients need scores.

  • Online forums and communities

    Where candidates research and compare.

Who it is for

This is written for these GRE and GMAT coaching institutes.

  • GRE coaching institutes
  • GMAT coaching institutes
  • Institutes coaching for both plus admissions
  • Online and hybrid test preparation
  • One-to-one and small-group coaching
  • Coaching attached to admissions consultancies

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for GRE and GMAT coaching institutes

  1. 1

    Listen to how candidates decide

    We trace where enquiries come from and how long the decision takes.

  2. 2

    Show the teaching

    A free content plan and a demo with the real teacher.

  3. 3

    Specify the batch

    Class size, hours and material in writing.

  4. 4

    Stay in touch through a long decision

    A consented follow-up routine.

  5. 5

    Report on enrolments, not activity

    A report on demos, enrolments and decision time against the baseline taken before anything changed.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions GRE and GMAT coaching institutes ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we advertise our students' scores?
Only with written consent and where the result can be shown if questioned. This audience checks claims.
Can we guarantee a score improvement?
No. Outcomes depend on the candidate. What we write about instead is the teaching, the practice and the support that continues to the test.
Is free content worth the effort?
For this audience, yes. Candidates judge teaching before they pay, and free lessons by your actual teachers convert better than advertising.
Do you teach or set the curriculum?
No. The teaching and the material are yours. Our side is the enquiry, the demo booking and the long follow-up.
How do we handle candidates who take months to decide?
With a consented routine of useful messages rather than pressure, and a record of where each candidate is in the decision.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Education. See the other industries in the sector.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.