Skip to content
GullySales
Tell us what you need

Martial arts schools · Lead generation

Fill the trial class with families who want what your dojo teaches.

Lead generation for a martial arts school means putting your batches in front of parents and adults searching for karate, taekwondo, judo or self-defence near them, and turning interest into a booked trial. GullySales works on the pages, enquiry routes and tracking that bring those families to the mat.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A martial arts instructor explains belt progression to a parent and child

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for martial arts schools

Sales and marketing for martial arts schools, the overview.

Last updated 3 Oct 2026.

For martial arts schools

Where it usually goes wrong, and what we would do.

  • “A parent searches for the discipline and the area together”

    A parent types karate classes for a seven-year-old near the house, not the name of a school. If your batches are not described by age, art and locality, the enquiry goes to a dojo that spelled it out.

  • “Each source brings a different kind of enquiry”

    A school demonstration, a housing society notice and a tournament conversation each send different families. Without a note of where each enquiry started, the owner cannot tell which one deserves the next effort.

  • “The adult and the teen batch need their own route”

    Adults ask about fitness and stress, teens ask about self-defence, parents ask about discipline. One general enquiry form answers none of them, and the person looking for a batch that fits leaves.

  • “A trial request should be easy to make”

    A parent holding a phone between school pick-up and tuition will not fill a long form. A short request for a name, a child's age and a preferred batch gets the trial booked before attention moves on.

What we do

What we deliver for martial arts schools.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Batch pages by art and age group

    One page for each of your arts and age groups, with the batch times, the instructor and what a beginner does in the first class.

    Result: A searching parent lands on a page that matches the child.

  2. A short trial request form

    A form asking for the parent's name, the child's age and the batch they prefer, nothing more.

    Result: You can count trial requests as they arrive.

  3. Source tagging on every enquiry

    Each call, form and message is noted with where it came from, such as a school demonstration or a society notice.

    Result: You can see which source fills the trial class.

  4. Society and school outreach material

    A short flyer and a message template for housing societies, schools and youth clubs that invite you to teach a demonstration.

    Result: Outreach carries the same offer every time.

  5. A lead sheet the front desk keeps

    A single list of every enquiry with its source, batch interest and outcome.

    Result: Nothing sits in a notebook or one person's phone.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these martial arts schools.

  • Karate schools
  • Taekwondo academies
  • Judo and jiu-jitsu clubs
  • Kalaripayattu and traditional Indian martial arts
  • Mixed martial arts schools for children
  • Self-defence programmes for women and children

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which source should a new school start with?
Start with the places where parents already gather: the school, the housing society and your own profile. We look at where your current students came from and build outwards from there.
Can we run paid adverts for children's classes?
Yes, but check the platform's current rules for advertising to and about children. Advertising rules differ by profession and state, so check your wording with your own council or adviser.
How do we know a lead is worth the instructor's time?
Note the child's age, the batch they want and whether the parent can reach the dojo. A lead that fits a batch with space is worth a call the same day.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for martial arts schools.

All articles

More for martial arts schools

Everything else we would do for you.

Closest to this: leads and follow-up

Also for martial arts schools

Or start from the overview: sales and marketing for martial arts schools.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need